Taiping Bird Announced Its 2020 Quarter Earnings Report.

In April, the first month of the epidemic situation turned better, the major commercial areas began to resume orderly work, and the offline terminals were striding forward to catch up with the passing performance. On the same day 26, the Ningbo Taiping bird fashion dress Limited by Share Ltd (hereinafter referred to as "Taiping bird") announced the 2020 quarterly report.

The report shows that in the first quarter of 2020, Taiping bird achieved 1 billion 383 million yuan of operating income, a 16.66% decline over the same period last year, and sales recovery was better than that of the industry. During the epidemic, the net profit of shareholders attributable to listed companies was 8 million 755 thousand and 900 yuan. At the end of the first quarter, the net stock value of the company was 1 billion 644 million yuan, down 11.39% from the end of last year, a slight increase of 3.44 over the end of the first quarter of 2019. %, the extent of infection is limited.

The sudden outbreak of new crown pneumonia has a serious impact on all walks of life. Most companies must be dissatisfied in the first quarter. In such a situation, the results of Taiping bird's performance are bright, and we can see the strength of the group. And the reason why Taiping bird can achieve the trend of growth under the epidemic situation is to adjust the management strategy in time.

According to Taiping bird, after the outbreak of the epidemic, the company spent a lot of efforts in channel integration, data operation and fashion focus. While focusing on new retail sales, the layout of online marketing has not given up the offline terminals, but has continued to optimize the "new four-wheel drive" pattern, improving direct retail stores, franchised stores, and retail business of electric business.

When the epidemic began to turn around, Taiping bird company also accelerated the pace of development, actively striving for rent reduction, continuously optimizing the structure of stores, and steadily promoting the resumption of work under the line. On the basis of e-commerce retail channels, it focused on breaking through social retail, creating a seamless experience for customers, and making joint efforts on line and offline, making full use of public and private traffic. Continue to enhance the fashion experience of consumers.

It is reported that in the previous Tmall "Queen's Day" activities, Taiping bird achieved GMV1.2 billion yuan, PEACEBIRD women's clothing and PEACEBIRD men's clothing ranked the top two in Tmall's similar shops. Its children's wear brand MiniPeace (Betty) children's clothing is also a big shine, growing by more than 50%, ranking among the top four.

With the attention of the new generation of parents to children's fashion in recent years, MiniPeace children's wear came into being. Taiping bird has refined the brand into three series: boys, girls and baby children. They uphold the brand concept of "enjoying childhood fashion", so that every child can enjoy the fun of fashion and enjoy fashion without burden.

At present, the new quarter has begun, which is the key period for enterprises to reverse. With regard to the next development of Taiping bird, relevant personnel said that the company will continue to focus on the overall strategy and annual business plan, actively seize the new position of social retail, continue to enhance the key capabilities such as fashion brand influence, data application, and full channel retail, and actively lay out new growth curve, and create a highly competitive anti fragile organization to achieve long-term and sustainable development.

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