The First Online Exhibition Guide For The Canton Fair Was Released In June.

The 127th Canton Fair is held online.

Exhibitors guidelines

The 127th Canton Fair will be held online on 15-24 June. How to organize the Canton Fair and how to "cloud show" and "cloud marketing" are all hot topics of concern. In order to do well the guidelines for exhibitors on the Internet, and let enterprises understand and cooperate with relevant organizations in a timely manner, the General Assembly will publish the exhibition guidelines several times according to the progress of the work.

One of the guidelines is being published. Please pay attention to it.

One, the specific holding time? How long is the exhibition?

On 15-24 June 2020, the exhibition lasted for 10 days.

Two, the scope of online exhibitors?

Export exhibition: the exhibitors will have about 2.5 000 enterprises that have been arranged for the 127th Canton Fair booth. The number and location of the booths will be subject to the General Assembly's announcement.

Import Exhibition: exhibitors are overseas exhibitors and enterprises that have already completed the 127th Canton Fair's booth fee prepaid. It is estimated that there are about 400 enterprises from about 30 countries and regions.

In order to ensure the quality of the first online exhibition held by the Canton Fair and the qualification requirements for exhibitors under the extension line exhibition, enterprises outside the scope can participate in the third party cross border business platform activities of "synchronous Canton Fair and global business opportunities".

Three. What are the specific arrangements for the exhibition?

The exhibition area of export exhibition and import exhibition is set up according to the previous entity exhibition. To set up special zones for exhibitors in poor areas, and to list the exhibitors in the corresponding exhibition areas according to their exhibits. All the exhibits are online.

The export exhibition is divided into 50 exhibition areas according to 16 categories: electronic and household appliances, lighting, vehicle and accessories, hardware and tools, machinery, building materials, chemical products, energy, consumer goods, gifts, textiles and clothing, footwear, home accessories, office, bags and leisure products, food, medicine and health care.

The import exhibition is divided into 6 categories: electronic and household appliances, building materials and hardware, machinery and equipment, food and beverage, household products, fabrics and home textiles.

Four. What is the specific format of the Canton Fair Online?

The 127th Canton Fair will make full use of advanced information technology and establish a comprehensive online exhibition platform on the official website of the Canton Fair. The exhibitors who have obtained the arrangement of the fair will be displayed on line and will be exhibited on the exhibition area. The platform provides all-weather online promotion, acquisition and docking, online negotiation and other functions. It mainly includes three parts:

(1) online display and docking platform: first, enterprises can display multi-facet, multi-dimensional and facilitation by uploading information of enterprises and products such as pictures, videos, 3D, VR and so on; two, according to the arrangement of the current Canton Fair booth, enterprises can upload the virtual booth, and the stereoscopic display of images and products of the convenience enterprises; and the three is to strengthen and perfect the search and query function. Buyers can inquire about products or enterprises through the classification of exhibits, products and business keywords, booth numbers, and visit virtual booth of enterprises.

Enterprises should focus on organizing and uploading information on display platform.

(two) direct marketing: setting up live webpage columns and links, setting up 10 hours and 24 hours all-weather webcast rooms for each enterprise. The live room is not limited by time and space. Enterprises can negotiate individually with customers on the Internet. They can also promote and promote a large number of merchants through webcast. The functions of interactive communication and sharing provide convenience for enterprises to carry out personalized live marketing and communication negotiations. Please plan and broadcast the content and design process in advance.

(three) supply and docking: platform supports exhibitors and purchasers to release information on supply and demand, strengthen online matching, provide honest information for both parties, including buyers' participation, source of registration, exhibitors' past exhibitors, and whether they are brand enterprises of Canton Fair. In order to respect and ensure the privacy of B2B trade, both sides can choose third party tools to conduct in-depth negotiations, establish orders and other follow-up processes. The platform also provides some video conferencing and social software links to facilitate both parties. The platform page provides multilingual translation support to facilitate buyers to communicate with exhibitors.

(four) synchronous activities on the third party platform: the 127th Canton Fair will set up a cross border e-commerce pilot zone. At the same time, the theme of the third party cross-border e-commerce platform will be "synchronous Canton Fair and global business opportunities". Enterprises can participate in the activities of the third party e-commerce platform on a voluntary basis. The list of related platforms remains to be announced.

Five, how to register online platform?

About 2.5 export exhibition companies arranged by the 127th Canton Fair, and about 400 import exhibition companies, can use the original account of the ezechon system to register on the exhibition platform, and other users can not log in.

Purchasers and spectators at home and abroad can enter the online exhibition platform through the entry of the official website of the Canton Fair, such as registration and registration, search for enterprise names, browse the exclusive pages of enterprises, click on product information, visit the enterprises' live broadcast rooms (such as the enterprise has set up access restrictions, and the audience should apply to the enterprises for invitation codes to enter). The conference will clear the specific logon process in the follow up guidelines.

Six, upload the specific requirements of enterprise information and exhibits information?

At present, the platform is still being developed, please prepare the relevant material materials in advance, and then wait for the platform to be uploaded in early May.

Time requirement: all information will be uploaded before May 25th.

Technical specification: according to the progress of platform development, we will first provide part of the upload material specification parameters (see Annex), and the conference will continue to supplement the follow up guidelines.

Quantity requirement: every enterprise uploads at least 10 representative products in each exhibitor exhibition area. For enterprises with more than 1 booths, 5 additional products should be uploaded for each additional 1 booths; at least 1 video display documents are uploaded. There is no upper limit on the number of uploaded exhibits; upload items are no less than the lower limit requirements.

Each enterprise can upload a VR virtual booth in each exhibition area.

Material suggestions: product multi angle appearance display, functional illustration, text introduction, specifications and technical parameters, enterprise text introduction and real picture.

Information quality: each product must provide detailed Chinese and English names and product descriptions. Pictures, videos, 3D display documents and so on should be clear and characteristic, and display contents should be as diverse as possible. If the enterprise is in need, it can customize the product code according to the situation, so that it can connect with its own database conveniently.

Seven, how to arrange training on the Internet?

First, enterprises should fully do their self training work according to their own needs and the characteristics of online exhibitions; two, the technical support side will organize video training in May (specific time for further notification); three, the organizers will take the progress of group exhibitions, make exhibition guidelines and release them several times; four, all provinces and cities trading groups will also organize participating enterprises to conduct training.

Eight, how to participate in the 2020 Canton Fair export product design Award (CF Award) selection?

The 2020 Canton Fair export product design Award (CF prize) product collection will be open until June 30th. When companies submit product information on the Internet at the 127th Canton Fair, please select whether the product will participate in the CF award. The relevant selection work will be postponed until the autumn fair.

Nine, how to arrange the protection of intellectual property rights and trade disputes?

At the sponsor level, we set up a special column on the official website of the Canton Fair to provide intellectual property protection and trade disputes handling services for exhibitors and purchasers according to the actual situation of the network.

At the exhibitors' level, we will strengthen technical support and establish protection mechanism against the characteristics of online hosting. Enterprises can protect their intellectual property by setting up products and participating audiences.

Ten, other activities arrangements?

During the same period, the online forum (International Trade Development Forum, industry thematic forum), online signing (domestic and overseas connection) and new product launches (to display innovative products) will be organised by the Canton Fair. Welcome enterprises to actively participate in and pay attention to related activities.

Eleven, warm reminder.

Recently, people have received relevant reports. Some people are spreading the false information under the name of the Canton Fair, allowing enterprises to upload information and send links to relevant websites. Exhibitors must pay attention to the following aspects: first, the online information uploading requirements of the Canton Fair will be transmitted to enterprises through trading groups, and must be kept in touch with the trading group. Two, if enterprises need service such as publicity and promotion, enterprises can choose their own service voluntarily, voluntarily and voluntarily, and the organizers and contractors will not interfere. If an enterprise meets any unit or individual in the name of the general assembly, please do not believe in it, and guard against being deceived.

Accessories: Part upload material specification parameters