Semir'S Revenue Last Year Was 19 Billion 300 Million. It Smashed 25 Billion To Build 861 Acres Of Industrial And Logistics Parks.

Zhejiang Semir apparel Limited by Share Ltd (hereinafter referred to as "Semir dress") released its annual report in 2019 (April 26th). During the reporting period, Semir's apparel business realized total revenue of about 19 billion 337 million yuan, an increase of 23.01% over the same period last year. Net profit attributable to shareholders of listed companies was 1 billion 549 million yuan, down 8.52% from the same period last year.

As of December 31, 2019, the total assets of Semir clothing were 16 billion 621 million yuan, and the net assets attributable to the owners of the parent company were 11 billion 765 million yuan.

Semir apparel adopts a diversified marketing network development mode that combines direct operation with franchises, and complements online and offline. As of December 31, 2019, the company has established 10257 offline stores in all provinces, autonomous regions, municipalities directly under the central government and overseas, including 1310 Direct stores, 8677 franchised stores and 270 affiliated stores. At the same time, the company has established online sales channels on well-known e-commerce platforms such as Taobao, Tmall and vip.com.

Wan Lian securities analyst Chen Wen believes that since the 2012 revenue growth of Semir apparel bottomed out, gradually began to pick up, from the performance growth perspective, the company's net profit growth rate fluctuated significantly, mainly by the inventory price loss, and the annual revenue growth rate bottomed out, gradually began to rise, from the performance growth perspective, the company's net profit growth rate fluctuated significantly, mainly by the stock price decline. The impact of loss, Kidiliz and so on. In 2019, the company's revenue grew by 23.16%, mainly due to the rapid development of children and online businesses, and the merger of the French Sofiza SAS company in 2019. Net profit fell by 8.7% compared with the same period last year, mainly due to the acquisition and French Sofiza SAS. The company's impact on the company's acquisition last year is that the combined cost is less than the fair value share of the identifiable net assets, resulting in a higher net profit base, and the loss of the company's current reporting period affected the current net profit.

Judging from the positive effect of gross profit margin on children's clothing, Semir apparel gross margin increased. The first half of 2019, Semir apparel gross margin was 44.84%, an increase of 6.49% over the same period, of which the gross profit margin of casual wear increased by 2.25% compared with the same period last year, and the gross profit margin of children's clothing increased by 7.14% over the same period last year, giving a positive effect. On the whole, the gross profit margin of Semir clothing and children's clothing business is showing a trend of continuous improvement. This is mainly due to its scale advantage. With the expansion of the procurement scale, the marginal cost of purchasing is reduced, and the gross profit margin of the company is pushed up. The gross profit margin of the casual clothing business is affected by the fast fashion industry inventory and the fluctuation is bigger.

In Chen Wen's view, although the rapid development of Semir clothing in children's clothing and online business is noteworthy, but In 2020, due to the impact of the epidemic, the company overcame many adverse and uncertain factors such as the sharp reduction of executives in the past two years, the high inventory of the company and the slowdown in the growth of the leisure apparel industry. From this point of view, it is not clear that the current situation of Semir's clothing is still clear and needs further observation.

Semir apparel said that in 2020, it will speed up the layout of retail structure and the layout of retail ecology, strengthen the management of cash flow and financial risk control, further enhance the digitalization construction, and promote the continuous innovation of business mode and operation management capability.

Since 2020, Semir costumes will carry out a series of work centered around the company's core operational capability. On the basis of ensuring the superiority of clothing core categories, we should actively explore opportunities for expansion of multiple categories, and establish innovative research and development models to maximize brand value and enhance user experience. At the same time, the company will continue to build and optimize the supply chain platform, new retail platform and digital operation platform, and promote the construction of flexible supply chain reform and full channel retail operation capability.

Semir apparel will pay more attention to the health status of the overall eco development system of retailers. It is committed to improving the profitability of agents, the level of channel inventory, the operation capacity of energy retailers and the operation and management level of all channels.

In terms of leisure apparel business, Semir brand will embrace the new retail business, improve the overall retail strategy layout, launch community marketing, and build private sector traffic. Shift the focus of brand promotion to the online platform, focus on promoting the marketing development of live broadcasting platform, establish a brand live room, export content creativity and brand live standards, carry out 100 city KOL plan, and empower KA customers. We should continue to deepen commodity reform, optimize the organizational structure of commodities, and increase the synergy integration of commodities and online goods under the line. Increase investment in research and development, focusing on product fabric technology, function, wear experience. Continue to focus on shoe products research and development, seize the new youth's high frequency life scenes and wear demand, and provide value products to meet the needs of many life scenarios. Shoes product R & D and clothing fabrics, style design, and collocation are highly co coordinated to create Semir DNA ultimate single product.

The ongoing flexible supply chain transformation project will further expand the scope of the pilot, intelligent shop replenishment system research and development on-line, enhance the digitalization and operation control efficiency of the store.

In terms of children's clothing business, Barbara brand will integrate the Global Frontier fashion trends and design concepts through the R & D offices in Shanghai, Europe and South Korea, and combine product design and lifestyle expansion with children's psychological and aesthetic cognition.

In terms of electricity supplier business, in 2020, Semir continued to promote the internal amoeba mechanism and external partner mechanism, stimulate the potential of innovation and Entrepreneurship of all staff, continue to promote the construction of information technology, upgrade the existing ERP and OMS systems, further play the role of information technology in reducing the efficiency of the business, improving the efficiency of data decision and other key tasks to continuously enhance the competitiveness of e-commerce business.

The first textile network reporter learned from the financial reports that up to now, Semir clothing has built industrial parks in Wenzhou, Shanghai, Hangzhou, Jiaxing and other places, with a total investment of 2 billion 567 million yuan, mainly for office, warehousing and staff accommodation, life and other functions. In January 2019, Semir apparel set up an overseas business center to co-ordinate the layout and development of Semir and Barbara brand in the international market. By the end of the year, two brands have opened 30 separate stores and counters in mainstream shopping centers and department stores in Saudi Arabia, Mongolia and Indonesia.

By the end of 2019, Semir apparel had opened 14 overseas stores, and its retail sales in 2019 amounted to 30 million. Overseas channels were developed for commodities to meet the needs of special festivals and climate in overseas markets. At present, the average efficiency of overseas stores is higher than that of domestic stores, which provides new ideas and operational experience for domestic channel commodity combination.

According to public information, Semir clothing was founded in 2002. It is a business group featuring a virtual operation featuring casual wear and children's clothing. It has the two major brand clusters: the adult casual wear represented by Semir brand and the children's clothing and accessories represented by the Barbara brand. Founded in 1996, Semir brand is located in the popular lifestyle brand of casual wear. It provides quality, value and full of clothes and products and services needed for life for the masses of consumers at the age of 18-35. The Barbara brand was founded in 2002, advocating professionalism, fashion and vitality, facing 0-14 year old children's consumer groups. The product is located in a middle-income family.