In Order To Strengthen Intellectual Property Protection And Contract With Shanghai Intellectual Property Office

Recently, the launching ceremony of Intellectual Property Promotion Week in Shanghai was held in Xuhui District in 2020. The memorandum of intellectual property cooperation between Shanghai Intellectual Property Office and Shanghai dream Information Technology Co., Ltd. (a lot of) will carry out deep cooperation in 15 specific works, namely, the application of intellectual property registration, the third party identification of intellectual property infringement, and the three major aspects of social co governance in the field of intellectual property rights.

Co founder Sun Qin said that since its establishment, the protection of intellectual property rights has always been the top priority of the company's platform construction. "We must grasp development and grasp governance at the same time. Two hands, two hands must be hard. "

According to Sun Qin, a lot of efforts are being made to explore the "1+2+3" innovation platform governance mode. "1" is a special working group set up by the platform including departments of the Ministry of justice, the product department, and the Ministry of technology, etc., to clean up and deal with infringing goods at any time.

"2" is the two means of "Civil Air Defense + defense". It controls and controls infringing merchandise information through manual auditing and technology interception.

"3" is the three guarantee for the sale of infringing goods before, after and after sale. It protects the rights and interests of intellectual property rights holders and consumers from all aspects of pre-sale, sale and after-sale.

According to the memorandum of cooperation, the Shanghai Intellectual Property Office will join forces to support operators in the platform to apply for intellectual property rights such as registered trademarks and geographical indications, and to increase the added value of goods and services through intellectual property rights such as trademarks and geographical indications. The City Intellectual Property Office will support more efforts to build and develop independent intellectual property rights with the help of e-commerce platforms. The two sides will work together to enhance the awareness of intellectual property rights of operators in the platform, and establish a perfect intellectual property system for operators in the platform.

In addition, the Shanghai Intellectual Property Office will also support more efforts to build and improve the platform intellectual property service system, effectively enhance the intellectual property management capability and level of the e-commerce platform, form a pattern of social co governance in the field of intellectual property rights, and help Shanghai build the intellectual property rights center city in the Asia Pacific region.

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