Fabric Companies Enter "Online Time". Is Selling New Live Or Making Money?

This year, affected by the outbreak of the new crown, many large exhibitions and local professional exhibitions in the textile and garment industry have been halted or postponed. This makes the vast number of enterprises in the industry new product Promotion, order production, terminal customer channel development and other aspects have encountered unprecedented difficulties.

How to seize the golden window period of spring and summer to meet the needs of enterprises, build a platform for commerce and trade, and grab the lost losses? Recently, in the textile and garment industry, a group of "cloud Exhibition", "cloud publishing" and "cloud ordering" have sprung up.

MOFCOM calls for innovative exhibition service mode

Under the condition of normalization of the new crown pneumonia epidemic prevention and control, the Ministry of Commerce has proposed to innovate the exhibition service mode and accelerate the recovery and development of the industry. In order to promote exhibition service innovation, management innovation and mode innovation, we should speed up the development of new kinetic energy in the industry and bring the exhibition industry into full play in opening wider to the outside world and increasing society. Obtain employment The important role of stimulating consumption growth has helped to stabilize foreign trade and foreign investment. The general office of the Ministry of Commerce recently issued a notice on Innovation Exhibition Service Mode and training of exhibition industry to develop new kinetic energy.

In addition to the requirement to normalize epidemic prevention and control and improve emergency response capability, the notice put forward special efforts to speed up the exhibition industry. Transformation and upgrading A cloud exhibition will be held.

The Ministry of Commerce calls for accelerating the transformation, upgrading and innovation development of the exhibition industry, including the following aspects.

First, actively create a new platform for online exhibitions. We will promote the innovation of exhibition formats, and actively guide, mobilize and support enterprises to hold online exhibitions. We should make full use of modern information technology such as 5G, VR/AR and big data to organize "cloud Exhibition", and carry out "cloud display", "cloud docking", "cloud negotiation" and "cloud contract" to enhance display, publicity, negotiation and so on.

The two is to promote the integration and development of online and offline exhibitions. Vigorously promote the digital transformation of traditional exhibition projects, integrate existing exhibition resources, create online exhibition clusters, encourage government sponsored offline exhibitions to take the lead in online development, and support professional exhibition organizers to launch online exhibitions of offline brand exhibition projects, and explore new modes of online and offline interaction and integration.

The three is to cultivate leading enterprises and brand exhibitions. It supports the development of cross city and cross regional exhibition cooperation, and aims to cultivate a group of leading online exhibition companies with advanced exhibition concept, operation norms, and remarkable effect of mode innovation. It supports the development of online brand exhibitions with strong market competitiveness and strong driving force, and effectively demonstrates, promotes and radiuses.

"Cloud Exhibition" brings rich and colorful new experience

In April 16th, the 2020 Hangzhou International Fashion Fair (spring) cloud exhibition and the Yuhang home textile industrial chain resumption ceremony were launched on the theme of "reverse the whole chain innovation". It was held in the Zhejiang textile industry innovation service integrated body.

This exhibition will not only include millions of popular anchor shops, but also share the new trend of home textiles on Tai Ka online, as well as a variety of forms such as online exhibition platform, one button experience and so on. This is the first time that Yuhang home textile has been unveiled in the form of "cloud Exhibition", which will promote the coordinated development of the home textile industry online and offline, and promote the return of Yuhang home textile industry chain.

In the exhibition hall of the Ibrahimovic house, the live broadcast network red introduced the new product for the online merchants in front of the camera. I I Buche, chief executive of brand Yang Xinping, said: "this is our first attempt at live webcast. The result is not bad. This new approach can not only enhance the popularity of the online company, but also bring some accurate potential customers."

Affected by the international epidemic, the international exhibition of home textile industry has been postponed or cancelled this year. The conventional way of developing the market is blocked, and the new products are not well received. In the era of digital economy, home textile enterprises in Yuhang have tried out new forms of online display products, online communication, live broadcasting and carrying goods, and have explored a new path of "Internet home textiles". Yi Ibrahimovic house is one of them.

At the exhibition, Zhejiang home textile industry innovation service complex also launched an online exhibition platform. The purpose of the exhibition platform is to help Yuhang home textile enterprises solve the problem of face to face interaction with customers under the epidemic situation, and create a new experience on home textile cloud.

It is reported that this online exhibition platform integrates more than 100 brands in the online exhibition, breaking the limitations of time and space, so that businesses and customers can stay at home and visit the exhibition anytime and anywhere.

"We must make full use of the Internet mode to create a never-ending" home textile international event ". Zhejiang Province home textile industry innovation service complex responsible person said, online exhibition platform will show the new concept, new trend, new technology, new technology and new products of Yuhang home textile industry, relying on the idea of "industrial interconnection", and strive to promote the transformation and upgrading of home textile industry and merge development.

After the 3 day "cloud show" is over, there will also be popular anchors from the new media platforms such as mutual curtain, jitter, and fast hand to live online and to carry out activities of cloud shopping and cloud stroll.

Double track ordering, opening up new procurement mode

April 27th ~30 day, as the core carrier of Shanghai fashion week to help the original design brand trading order, MODE 2020 autumn winter clothing and clothing ordering meeting is coming.

The haze has not yet completely dissipated, and the global prevention and control situation is still grim. The two quarter is not only an important golden season for the textile industry in a single year, but also an important window period for enterprises to recover their losses in the first two months after resuming their work. This MODE exhibition has opened a new double track ordering mode, that is, "cloud ordering" system + offline ordering. The organizers have launched a new form of exhibition after the epidemic has not yet completely dissipated. "This time we launched a new ordering mode for offline selection, online ordering and two track system." Zhang Jie, director of MODE project, said, "buyers will scan two-dimensional codes or search keywords directly under the online purchase order, so they can see the product details page on the phone, and can even collect and place products under the same key. At the same time, the brand can automatically generate standardized electronic orders on the platform, which is more flexible and convenient compared with the traditional only paper form.

It is reported that this season MODE orders will continue to settle in Changning District Shanghai World Trade mall, will have many excellent original designer brand to actively participate in new products, major Showroom also brought its quality brand to join forces, a total of more than 150 from home and abroad clothing clothing brand will be assembled.

The founder of The Timeless brand said that participating in MODE exhibition can get opportunities to communicate with fashion buyers, better grasp the market demand, adjust the pace of production and marketing, and respond to the new market changes after the outbreak. MAISON J, JUNNE, MODERN MUSEUM and other brands also expressed the hope that with this opportunity, we can further establish industry confidence and get out of the difficult position and seek development space. Hu Chunhui, chairman of HCH, believes that MODE has catered for the needs of the current personalized consumption with high matching, multi-dimensional, efficient and comprehensive resources integration. The two track ordering meeting was held in a timely and effective manner, bringing the new ordering mode and solving the problem that customers could not be present in special times.

At the same time, MODE has again joined with many years of cooperation with Shun Feng to promote brand creativity in a more efficient intelligent supply chain network. Through online ordering platform, the brand and buyer can experience the whole process delivery service from warehousing to logistics. At the same time, the special customer service window is provided with targeted professional services, and a dedicated system is built to complete the scene based service initiation and tracking, so that many independent designers can devote themselves to the design and new product development without worry. In the future, the online ordering platform will always be part of the MODE development and maintenance, and will have more functions and services on the line, which will promote the whole industry to reverse the trend and release vitality.