The 127Th Canton Fair Will Be Held Online In June. The First Exhibition Guide Has Been Released.

The 127th Canton Fair is held online.

Exhibitors guidelines

The 127th Canton Fair will be held online on 15-24 June. How to organize the Canton Fair and how to "cloud show" and "cloud marketing" are all hot topics of concern. In order to do well the guidelines for exhibitors on the Internet, and let enterprises understand and cooperate with relevant organizations in a timely manner, the General Assembly will publish the exhibition guidelines several times according to the progress of the work.

One of the guidelines is being published. Please pay attention to it.

One, the specific holding time? How long is the exhibition?

On 15-24 June 2020, the exhibition lasted for 10 days.

Two, the scope of online exhibitors?

Export exhibition: The exhibitors will arrange the number and location of the booths for the 2.5 000 enterprises that have been arranged by the 127th Canton Fair.

Import Exhibition: Exhibitors are overseas exhibitors and enterprises that have completed the 127th Canton Fair's booth fees, and expect about 400 enterprises from about 30 countries and regions.

In order to ensure the quality of the first online exhibition held by the Canton Fair and the qualification requirements for exhibitors under the extension line exhibition, enterprises outside the scope can participate in the third party cross border business platform activities of "synchronous Canton Fair and global business opportunities".

Three. What are the specific arrangements for the exhibition?

The exhibition area of export exhibition and import exhibition is set up according to the previous entity exhibition. To set up special zones for exhibitors in poor areas, and to list the exhibitors in the corresponding exhibition areas according to their exhibits. All the exhibits are online.

Export exhibition According to the 16 categories of commodities, there are 50 exhibition areas: electronic and household appliances, lighting, vehicle and accessories, hardware and tools, machinery, building materials, chemical products, energy, consumer goods, gifts, textiles and clothing, footwear, home decoration, office, luggage and leisure products, food, medicine and health care.

Import Exhibition According to 6 categories, they are: Electronics and household appliances, building materials and hardware, machinery and equipment, food and beverages, household products, fabrics and home textiles.

Four. What is the specific format of the Canton Fair Online?

The 127th Canton Fair will make full use of advanced information technology and establish a comprehensive online exhibition platform on the official website of the Canton Fair. The exhibitors who have obtained the arrangement of the fair will be displayed on line and will be exhibited on the exhibition area. The platform provides all-weather online promotion, acquisition and docking, online negotiation and other functions. It mainly includes three parts:

(1) online display and docking platform: 1. Enterprises upload images, videos, 3D, VR and other formats of the enterprise and product information, and carry out multi form, multi-dimensional and facilitation display. Two is According to the arrangement data of the Guangzhou Fair, the virtual booth can be uploaded to facilitate the stereoscopic display and product release. Three is To strengthen and perfect search query function, purchasers can query products or enterprises through exhibition classification, product and enterprise keyword, booth number, and visit virtual booth.

Enterprises should focus on organizing and uploading information on display platform. 。

(two) live marketing: Set up live webpage columns and links to set up a 10 x 24 hour all-weather webcast for each enterprise. The live room is not limited by time and space. The enterprise can negotiate with customers online separately, and can also promote and promote a large number of merchants through webcast, and provide VOD, video uploading, interaction, sharing and so on. It provides convenience for enterprises to carry out personalized live marketing and communication negotiations. Please plan and broadcast the content and design process in advance.

(three) supply and docking: The platform supports exhibitors and purchasers to issue information on supply and demand, strengthen online matching, provide honest information for both parties, including buyers' participation, source of registration, exhibitors' past exhibitors, and whether they are brand enterprises of Canton Fair. In order to respect and ensure the privacy of B2B trade, both sides can choose third party tools to conduct in-depth negotiations, establish orders and other follow-up processes. The platform also provides some video conferencing and social software links to facilitate both parties. The platform page provides multilingual translation support to facilitate buyers to communicate with exhibitors.

(four) synchronous activities of the third party platforms: The 127th Canton Fair will set up the topic of cross-border electricity supplier comprehensive trial area. At the same time, the theme of the third party cross-border e-commerce platform will be "synchronous Canton Fair and global business opportunities". Enterprises can participate in the activities of the third party e-commerce platform on a voluntary basis. The list of related platforms remains to be announced.

Five, how to register online platform?

About 2.5 export exhibition companies arranged by the 127th Canton Fair, and about 400 import exhibition companies, can use the original account of the ezechon system to register on the exhibition platform, and other users can not log in.

Purchasers and spectators at home and abroad can enter the online exhibition platform through the entry of the official website of the Canton Fair, such as registration and registration, search for enterprise names, browse the exclusive pages of enterprises, click on product information, visit the enterprises' live broadcast rooms (such as enterprises have access restrictions, and viewers need to apply for invitation codes to enter). The conference will clear the specific logon process in the follow up guidelines.

Six, upload the specific requirements of enterprise information and exhibits information?

At present, the platform is still being developed, please prepare the relevant material materials in advance, and then wait for the platform to be uploaded in early May.

Time requirements: All information is uploaded before May 25th.

Technical specification: According to the progress of the platform development, we will first provide some uploaded material specification parameters (see Annex), and the conference will continue to supplement the follow up guidelines.

Quantity requirement Each enterprise will upload at least 10 representative products in each exhibitor exhibition area. For enterprises with more than 1 booths, 5 additional products will be uploaded for each additional 1 booths. At least 1 video display documents will be uploaded. There is no upper limit on the number of uploaded exhibits; upload items are no less than the lower limit requirements.

Each enterprise can upload a VR virtual booth in each exhibition area.

Material recommendation: Product multi angle appearance display, functional illustration, text introduction, specifications and technical parameters, enterprise text introduction and real picture.

Information quality: Each product must provide detailed Chinese and English name and product description. Pictures, videos, 3D display documents and so on should be clear and characteristic, and display contents should be as diverse as possible. If the enterprise is in need, it can customize the product code according to the situation, so that it can connect with its own database conveniently.

Seven, how to arrange training on the Internet?

First, enterprises should fully do their self training work according to their own needs and the characteristics of online exhibitions; two, the technical support side will organize video training in May (specific time for further notification); three, the organizers will take the progress of group exhibitions, make exhibition guidelines and release them several times; four, all provinces and cities trading groups will also organize participating enterprises to conduct training.

Eight, how to participate in the 2020 Canton Fair export product design Award (CF Award) selection?

The 2020 Canton Fair export product design Award (CF prize) product collection will be open until June 30th. When companies submit product information on the Internet at the 127th Canton Fair, please select whether the product will participate in the CF award. The relevant selection work will be postponed until the autumn fair.

Nine, how to arrange the protection of intellectual property rights and trade disputes?

At the sponsor level, we set up a special column on the official website of the Canton Fair to provide intellectual property protection and trade disputes handling services for exhibitors and purchasers according to the actual situation of the network.

At the exhibitors' level, we will strengthen technical support and establish protection mechanism against the characteristics of online hosting. Enterprises can protect their intellectual property by setting up products and participating audiences.

Ten, other activities arrangements?

During the same period, the online forum (International Trade Development Forum, industry thematic forum), online signing (domestic and overseas connection) and new product launches (to display innovative products) will be organised by the Canton Fair. Welcome enterprises to actively participate in and pay attention to related activities.

Eleven, warm reminder.

Recently, people have received relevant reports. Some people are spreading the false information under the name of the Canton Fair, allowing enterprises to upload information and send links to relevant websites. Exhibitors must pay attention to the following aspects: first, the online information uploading requirements of the Canton Fair will be transmitted to enterprises through trading groups, and must be kept in touch with the trading group. Two, if enterprises need service such as publicity and promotion, enterprises can choose their own service voluntarily, voluntarily and voluntarily, and the organizers and contractors will not interfere. If an enterprise meets any unit or individual in the name of the general assembly, please do not believe in it, and guard against being deceived.

Accessories: Part upload material specification parameters