9 Days, 31 Million 480 Thousand People, 2020 Guangdong Fashion Week Special Edition Produced Bright Report Card

Special period, special way, as one of the three major fashion week in China. Guangdong Fashion Week It also used a special form to inject a super active needle into the revival of the clothing industry, named "2020 Guangdong fashion week special edition".

According to the official live broadcast platform of Guangdong fashion week, data statistics show that In from April 18th to 26th, a total of 20 theme events were brought in for 9 days. 28 brands / designers released new products, including the three major parts of the Guangdong clothing convention cloud series, the show activation new product conference series and the live broadcast Festival. All the activities are synchronized live through the China net, Hua TV, southern +, Youku, Sina, PPTV, beep Li, regular live broadcast, watermelon video, reading goods and other platforms. At the same time, the number of online users has exceeded 800 thousand people and the total number of visitors has reached 31 million 480 thousand. Among them, the Guangdong Fashion Week Organizing Committee jointly launched the "Fashion Week million explosion single live broadcast Festival", the highest sales of single field reached 1 million 360 thousand, the conversion rate was 23.8%, the average price of the guest list was 245.64 yuan.

Relieve difficulties and embrace change. Different from the form of the 500 person scale semi antenna conference under the line, the conference will "respond to the present". For the theme of "future oriented", we invite government departments, experts, scholars and authorities to focus on the industry situation, industry interconnection, brand breakout, information technology, live goods, cross border trade and quality inspection and inspection.

It is worth mentioning that, This fashion week promotes the development of foreign trade transformation and upgrading base, especially in Xintang, where the national transformation and upgrading base of foreign trade is established. It will set up a live broadcast room in Guangdong garment convention line in Xintang, and go deep into industry and service enterprises. "This is the first time that Guangdong fashion week has gone deep into the industrial base. It is precisely because of Xintang's industrial foundation, location advantages and electricity supplier advantages that Xintang has emerged in the industrial clusters." Lin Yuehua, general manager of Xintang clothing trade city, said.

"Without the spectators on the fashion show, wearing masks is also a great way to go." Tan Weiting, Guangzhou daily If so, Online travel shows that online communication has brought unprecedented experience to all brands and designers participating in fashion week. It is precisely that the audience level of the show has risen from 100 digit to million level, which sets higher requirements on the level of new product release.

"This cloud show is a very good way of participation for us. It not only highlights the restrictions on the number of people, but also enables more people to see my designs and brands through the fashion week platform. Moreover, they can also break through the physical distance restrictions and see the conference at home for the first time. HRH brand designer Song Aijing said in an interview with the media.

Designer Sun Guitian Before the departure stage, a video number was produced and released. It was called "starting from a fishing village to the provincial capital to participate in the Guangdong fashion week." When the conference ended, he learned that the number of viewers on the Internet was very excited. "The audience of only 1 thousand people has turned the audience into a million class." ?

1WORx HINITOMY first fashion mask show There is a unique fashion fashion red fashion week. "Silk artist" A8 and "cotton and hemp expert", the A8 hemp shop, use the fabric to be superb; love the traditional culture's sunrise and MOHUA ink, integrate the non heritage elements and traditional skills into the thread of a needle, bring the sun GUI filling SUNGUITIAN and XENAZHANG of the designer's first brand, and tell the story with the design. The young people's SEAGULLVVO and Potter's costumes, each of which are vocalizations, are deeply loved by the current consumers. HRH, KamlionSrm are both practical and creative, providing daily inspiration for the professionals. The most powerful D2B supply chain service platform, Shengli time and designer aggregation platform MosMOSH, show not only fashion, but also a new mode of industrial development. Exploration. Pluralism, fashion, practicality, commerce and grounding gas have been the key words of Guangdong fashion week. During this special period, through this platform, we can still see the vitality of Guangdong fashion and see the infinite possibilities of garment industry.

"Confidence is more important than gold!" , Bu Xiaoqiang, President of Guangdong apparel and Apparel Industry Association This sentence was quoted again in a fashion week during a news conference and once became a golden sentence. The success of the Guangdong fashion week special edition is inseparable from the support from all sectors of society. It is also inseparable from the determination and action of all the participating units in advancing against the situation under the epidemic situation. The breakout and bold practice of the fashion week in Guangdong has sprung up with new contents, new technologies and new data in the industry development, brand building and new product launches, and the interweaving of these contents has led Guangdong garment colleagues to explore a new path of integration and development.

"Online and offline is actually one thing. We want to thank this Guangdong fashion week for its experience, so that our designers no longer have bondage, but become more open and diverse. They can have the opportunity to have the initiative to explore and find better opportunities." XENA ZHANG Brand Manager Zhang Xinyao Say.

With the acceleration of the construction of the Bay Area in Guangdong, Hongkong and Macau, Guangdong is ushering in an important opportunity to shape the new advantages of the industry. Creating a "fashionable Bay Area" has become a new consensus for development. Guangdong fashion week will also continue to promote the variety, quality and brand creation of garment enterprises, and cultivate new competitive advantages of Guangdong garment industry. It has become a powerful engine to promote industrial transformation and upgrading. "Guangzhou is building a direct seeding electricity supplier, standing at the new starting point of the digital economic transformation. Guangdong fashion week has led the new fashion and industrial transformation and upgrading." Professor Wang Xianqing, President of Guangdong Institute of business economics, Professor of Commerce and Circulation Research Institute, Guangdong University of Finance and economics. Say.

"This special edition of Guangdong fashion week is very stressful. This is a brand new attempt. Whether we can serve the brand service industry well at the outset is totally unfinished." When Liu Yueping, executive director of Guangdong apparel and Apparel Industry Association When asked about hosting the special edition fashion week, he answered honestly. "During this epidemic, we saw that many enterprises can actively seek change, dare to innovate and explore, seize the opportunity to achieve transformation, and we have confidence in the clothing industry in Guangdong. At the same time, we also look forward to seeing more forms and more possibilities for our enterprises to explore and upgrade in the future.