Actually Explore Shanghai Pujiang Wanda Plaza: The Opening Rate Exceeds 95%, And The Passenger Flow Is Concentrated In The Catering Area.

On the last day of 2019, Wanda Plaza, Pujiang, Shanghai, was officially unveiled, only 20 months away from the site. According to the project side, the total passenger flow exceeded 250 thousand passengers on the opening day, and sales exceeded 19 million.

However, it has not yet been two months since the opening of the business, and a sudden outbreak has led to substantial impact on the offline businesses. Pujiang Wanda Plaza also had to shorten business hours during the Spring Festival. Some catering brands even faced difficulties in closing stores and suspending business. This is a blow for new business projects.

With the recovery of enterprises and the improvement of the epidemic situation, the signs of commercial recovery are becoming more and more obvious. There are also signs of "warming up" in Pujiang Wanda Plaza. A few days ago, when the relevant media stepped out of the project, they saw that other brands had been restored to normal business except for individual brands because of policy requirements. Of course, there are individual brands that have been evacuated from shopping malls and are currently in a state of enclosure.

　　 The opening rate exceeds 95%, and the withdrawal of 4 brands

Despite the trend of "warming up" of commercial projects, the vacancy rate of Shanghai's core business circle is not optimistic. According to the relevant data, the vacancy rate of shopping centers in Shanghai's core business district increased by 1.4 percentage points to 7.4% over the previous quarter, the increase of new entries in non core business circle and the introduction of some new major shops in the larger area of the introduction of new projects have reduced the vacancy rate by 0.2 percentage points to 8.7% in the previous quarter.

Thanks to the entry of more tenants in the second half of the year, Pujiang Wanda Plaza performs well in terms of opening rate. According to the media observation, merchants in Pujiang Wanda Plaza have basically resumed business, and only a few brand stores are temporarily closed and closed. The opening rate exceeds 95%.

Among them, Wanda studios, Mengchao animal paradise and haha baby are in a state of "stop business"; the sugar bar on the third floor has been evacuated, and the location is replaced by the "leaf and tea" enclosure. There are also three brands of English trees, BELLE, flower in garden, which are located on the 1 floor.

With the withdrawal, there are naturally new brands to enter. The BOITOWN counters are installed on the first floor of the shopping mall, and two empty shops are occupied by good shops and vivo's upcoming opening.

On the day of the tread plate, it is the noon time of the working day. The passenger flow in the shopping mall is generally concentrated in the catering area and Yonghui supermarket, and the people in the B1 dining area are the most.

　　 Take consumer coupons, "fold up" and other customers.

In order to boost business recovery and make up for consumption, it is a regular practice for enterprises to issue vouchers. Wanda Plaza issued vouchers as early as April.

It is reported that from April 1st to April 30th, each square of the 320 Wanda Plaza will issue 400 electronic consumer coupons with a face value of 50 yuan each day, covering square restaurants and clothing merchants. Ten Wanda Plaza, including Shanghai Wanda Plaza, are among the participants in Pujiang.

Entering Pujiang Wanda Plaza, promotional banners can be seen everywhere. Not only that, Pujiang Wanda Plaza has also launched Wanda Pai, a big promotion, while Wanda Plaza can enjoy a discount on the consumption voucher directly. The promotion strategy of Pujiang Wanda Plaza will further attract more tourists.

As a rare commercial complex in the southern part of Pujiang, Wanda Plaza is located at the intersection of Yong Zhai road and Lu Nan Road in Pujiang Town, the southernmost tip of Minhang District. It is positioned as a regional family shopping center. Its interior is dominated by fashionable white. The moving line shows a "back" type ring, which is relatively suitable for shopping, and covers the catering, children, clothing, entertainment and so on. Strong competitiveness.

It is worth mentioning that in Pujiang Wanda Plaza leading to the terminal of the Pujiang line, 1.2 km away from the terminal station of Hui Zhen Road, the Shan steel and run life Plaza built by Shan steel real estate is under construction. It is expected to open in 2022, or will divert the passenger flow of Pujiang Wanda Plaza.