Investigation Of New Energy Vehicle Market In Beijing

On April 23rd, at the news conference of the new China office, Huang Libin, director of the Ministry of industry and the Ministry of supervision and coordination of operations, pointed out that the new energy vehicles in China were seriously affected by the epidemic. The production and sales volume in the first quarter were 105 thousand and 114 thousand respectively, down 60.2% and 56.4% respectively from the same period last year.

In March, the production and sales of new energy vehicles decreased by 56.9% and 53.2% respectively, narrowing from February to varying degrees.

To further boost the development of new energy vehicles in China, a number of ministries and commissions have launched "save the market" combined boxing.

In April 22nd, the Ministry of finance, the State Administration of Taxation and the Ministry of industry and information technology jointly issued a notice: from January 1, 2021 to December 31, 2022, the purchase of new energy vehicles was exempt from vehicle purchase tax.

It is understood that the new energy vehicle purchase tax policy was first implemented in September 2014, which directly stimulated the rapid growth of the market. After the expiry of the end of 2017, the government issued a continuing policy to extend the exemption period for new energy vehicles from three years to 2020.

The new energy vehicle tax exemption policy will be extended for two years on the original basis, which is undoubtedly a "booster" for the development of new energy vehicle industry.

On the second day after the release of the new energy vehicle purchase tax, the Ministry of Finance and the four ministries and commissions issued the notice on improving the financial subsidy policy for the promotion and application of new energy vehicles, announcing the extension of the new energy vehicle financial subsidy policy to the end of 2022. In order to gently subsidise the intensity and rhythm of subsidies, the policy points out that the subsidy standards in 2020 to 2022 respectively fall 10%, 20% and 30% on the basis of the previous year, with an annual subsidy ceiling of about 2 million.

But in the first quarter of this year, the total sales volume of new energy vehicles was only 114 thousand, down 56.4% from the same period last year. In the context of the 9 month long fall in the domestic new energy vehicle market, the extension of the purchase tax subsidy policy and the introduction of new energy vehicle subsidy new policies can stimulate the consumption of new energy vehicles? In response to the new subsidy policy, what are the Countermeasures for the automobile manufacturers and distributors?

On April 25th, 26 days and two days, reporters visited several new energy vehicle 4S stores in Beijing, trying to find answers from the consumer side.

Scramble for Beijing's new energy market

"The policy of exemption from purchase tax has always had little impact on our business, but the subsidy policy for new energy vehicles has been heard, but no news has been received and manufacturers have not issued any notice, so subsidies are still implemented according to the 2019 standards." In April 26th, a sales official of Beijing GAC new energy official outlets told reporters on twenty-first Century economic report.

As the day was the holiday day, there were few consumers in the shop. When the reporters arrived, only two consumers left after watching the exhibition car.

"At present, buying a car is the most cost-effective stage. In addition to the national subsidy of twenty-five thousand yuan, the manufacturer has a cash discount of twenty thousand yuan." The sales staff told reporters, "in the past month, only 200 Aion S sales volume." He added.

It is understood that the new subsidy policy has been implemented since April 23, 2020 and the transition period is from April 23, 2020 to July 22, 2020.

Among them, during the transition period, the sales of licensed vehicles that met the requirements of technical indicators in 2019 but did not meet the requirements of 2020 technical indicators were 0.5 times subsidy according to the corresponding standard of the notice on further promoting the application of financial subsidy policies for new energy vehicles (Finance Building [2019] 138); and the sales of licensed vehicles meeting the technical requirements of 2020 were subsidized by 2020 standard.

This also means that subsidies for new energy vehicles will be reduced compared to the 2019 standards after the new implementation of subsidies.

But in the interview, reporters found that in order to promote the sale of new energy vehicles and attract consumers, including the new energy vehicles of Beiqi, BYD, SAIC and other mainstream new energy vehicle brand 4S shop salesmen, they said that in addition to the subsidies for new energy vehicles to maintain the subsidy standard in 2019, they also offered cash preferences and replacement subsidies ranging from nine thousand yuan to twenty thousand yuan.

Behind the heavy user subsidies of car companies is the market specificity brought about by the Beijing restriction policy. Beijing's new energy vehicle index is centralized and the index attribute is single. In a short time, a large number of potential buyers are in the stock market. The important role of preferential policies to attract consumers is self-evident.

"The policy has certain influence on the purchase plan. I want to postpone the purchase plan." When it comes to a series of policies to promote the consumption of new energy vehicles, Zheng, who got the index of individual new energy buses in the first wave of Yaohao in February this year, told reporters on twenty-first Century economic report.

"National preferential policies will not disappear for the time being, and expect more concessions from the following countries." MS Cheng told reporters.

At the same time, a number of consumers told reporters that in addition to policy factors, the brand and endurance of new energy vehicles are also under consideration.

"The renewal and iteration speed of new energy vehicles is too fast, so now, apart from looking at different brands of cars, horizontal comparison is still waiting to see whether there are new products coming out this year." In April 25th, a new energy vehicle 4S store, a car watching consumers told reporters.

"Beijing is a city with rigid demand for automobile consumption, and consumers are not particularly concerned about the impact of policies. In the short and medium term, the policy has not brought a series of obvious changes in prices to consumers, so the impact is not particularly big. On April 27th, Cui Dongshu, Secretary General of the information conference of the national passenger car market, said in an interview with the twenty-first Century economic report reporter. He believes that future subsidies will also decline, so consumers of new energy vehicles should still pay close attention to buying cars.

"In the long run, a series of policies promulgated by the state will have a greater impact on the host plant than on consumers." Cui Dongshu said, "the purpose of the policy is also stable expectations, while continuing to foster the domestic new energy vehicle market." He added.

Number plate rental mode dissection

In addition to attracting a large number of potential car buying outdoors through cash incentives, a person familiar with the matter told reporters that there are also 4S stores offering new energy vehicle license plate rental services.

Behind this, in addition to the sales demand of new energy vehicle 4S shop, it is closely related to the current restriction policy of vehicle purchase in Beijing.

In April 26th, the Beijing small passenger car index regulation and Management Office announced the total number of base numbers for the second Yaohao this year. In addition to the difficulty of signing the new fuel vehicle, the number of new energy bus applications has been up to 437539, and under the premise that the 54200 new personal energy targets have been exhausted in the first phase this year, the new applicants will continue to wait for 9 years according to the existing regulations.

Under the contradiction between the restriction policy of Beijing and the huge demand for private cars, the number plate leasing business has gradually evolved into a mature industrial chain.

"After examining the background and qualification of the lessor and the lessee, we will arrange for a three party agreement between the two parties. After the agreement is signed, the lessor and the lessee will register the car again and go to the vehicle administration office for the record. The so-called record is that the lessor transfers the property transferred by the lessee to the form of mortgage. When a reporter asked how to lease and give the car a license, how to clarify the property rights of the car and divide the responsibilities, a person in charge of a brand rental company provided by a salesperson of a brand 4S shop said so.

"For example, the lessee buys a car at 200 thousand. For the reason of the number plate, the car must be registered under the name of the lessor. After that, the lessor borrows 200 thousand from the tenant in the form of vehicle mortgage and records it in the vehicle management office. After the registration, the right to use and the right to handle the vehicle will be transferred to the lessee. The third page of the vehicle registration certificate (green green) will be marked to show the name and identity card number of the lessee. During the lease term, even if the leaseholder is out of arrears, it will not affect the use of the vehicle by the lessee. The person in charge explained further.

When asked whether the act was in compliance with the regulations, the person in charge said: "the company is legal, and the way to record it is legitimate. We have cooperation with all the major 4S stores in Beijing, but strictly speaking, this kind of matter can be interpreted as a grey area of policy from a legal point of view or from the Beijing Traffic Commission."

Reporters interviewed found that 4S stores, including Beiqi new energy, GAC new energy, BYD and other mainstream new energy brands, all provided rental services for new energy vehicle license plates. The cost of licence leasing varies according to the length of the lease, which is 8000-10000 yuan per year.

In January 9, 2018, the detailed rules for the implementation of the Interim Regulations on the regulation of the number of passenger cars in Beijing (revised in 2017) issued in the thirty-first paragraph clearly stipulate that the confirmation of the passenger car index is limited to all indicators.

Among them, for suspected selling, trading, leasing or leasing, lending or borrowing indicators and other related information, the index management agency shall conduct a three month suspension of the account of the relevant operator's regulation and management information system of the passenger car index. Where the investigation and verification by the public security, judicial organs and index management organs confirm that there is a sale, a disguised sale, a lease, a lease, a loan or a small passenger car index confirmation notice, the index management organ announces the invalidation of the index. If the vehicle registration has been completed by using the index, the traffic management department of the public security organ shall cancel the motor vehicle registration according to law, and the index shall be invalid. Meanwhile, it will not accept the application of the index submitted by the applicant within three years.

"The Beijing passenger car index is not allowed to be bought or sold on lease, and it can not be lent to anyone else. This is against the law. If there is such a case, it can be reflected to the public security department." In April 27th, the reporter called the Beijing transportation service supervision hotline 12328 for consultation, the Department official told reporters.

But in the above 4S shop sales personnel, this action for license plate lessor and lessee, on the one hand, can avoid the license plate idle expired, on the other hand, also helps in the short term, can not get the number of consumers who have just needs, but also helps to drive the sales of new energy vehicles.

"A win-win option." The above 4S shop salesperson finally said.

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