9 Days, 31 Million 480 Thousand People, 2020 Guangdong Fashion Week Special Edition Produced Bright Report Card

2020 is destined to be an extraordinary year. It is worth remembering every one of us. During the special period, Guangdong fashion week, one of the three major fashion week in China, also used a special form to inject a super strong activator into the revival of garment industry. It was named "2020 Guangdong fashion week special edition".

Under the epidemic, fashion activation is infinite. According to the statistics provided by the official live broadcast platform of Guangdong fashion week, in from April 18th to 26th, a total of 20 theme events were brought in for 9 days. 28 brands / designers released new products, including the three major parts of the Guangdong clothing convention cloud series, the show activation new product conference and the live broadcast Festival. All the activities are synchronized live through the China net, Hua TV, southern +, Youku, Sina, PPTV, beep Li, regular live broadcast, watermelon video, reading goods and other platforms. At the same time, the number of online users has exceeded 800 thousand people and the total number of visitors has reached 31 million 480 thousand. Among them, the Guangdong Fashion Week Organizing Committee jointly launched the "Fashion Week million explosion single live broadcast Festival", the highest sales of single field reached 1 million 360 thousand, the conversion rate was 23.8%, the average price of the guest list was 245.64 yuan.

Relieve difficulties and embrace change. Different from the form of the 500 person scale semi antenna conference under the line, the conference will "respond to the present". For the theme of "future oriented", we invite government departments, experts, scholars and authorities to focus on the industry situation, industry interconnection, brand breakout, information technology, live goods, cross border trade and quality inspection and inspection.

It is worth mentioning that this fashion week is aimed at promoting the development of foreign trade transformation and upgrading base, especially in the establishment of the venue for the transformation and upgrading of the national foreign trade, Xintang. The Guangdong dress convention will be broadcast live in Xintang, and will go deep into industry and service enterprises. "This is the first time that Guangdong fashion week has gone deep into the industrial base. It is precisely because of Xintang's industrial foundation, location advantages and electricity supplier advantages that Xintang has emerged in the industrial clusters." Lin Yuehua, general manager of Xintang clothing trade city, said.

"Without the spectators on the fashion show, wearing masks is also a great way to go." Tan Weiting, Guangzhou Daily said. Online travel shows that online communication has brought unprecedented experience to all brands and designers participating in fashion week. It is precisely that the audience level of the show has risen from 100 digit to million level, which sets higher requirements on the level of new product release.

"This cloud show is a very good way of participation for us. It not only highlights the restrictions on the number of people, but also enables more people to see my designs and brands through the fashion week platform. Moreover, they can also break through the physical distance restrictions and see the conference at home for the first time. HRH brand designer Song Aijing said in an interview with the media.

Designer Sun Guitian carefully produced and released a video number before leaving the show, joking "from the fishing village to the provincial capital to participate in the Guangdong fashion week, since it is cloud show." When the conference ended, he learned that the number of viewers on the Internet was very excited. "The audience of only 1 thousand people has turned the audience into a million class." ?

1WORx HINITOMY is the first fashion masks show, a unique fashion fashion red fashion week. "Silk artist", "ebb" and "cotton and hemp expert" A8 hemp shop use the fabric to be superb; love the traditional culture's sunrise and MOHUA ink, integrate the non heritage elements and traditional skills into the thread of a needle, bring sun GUI's SUNGUITIAN and XENAZHANG to the designer's first name brand. Tell us about moving stories, take you back to a certain moment; for the young people, the SEAGULLVVO and Potter's clothes are the most popular selling styles for the current consumers; HRH and KamlionSrm are both practical and creative, providing daily inspiration for the professionals; the most powerful D2B supply chain service platform -- Shengli time and designer aggregation platform -- MosMOSH It not only shows fashion but also explores the new mode of industrial development. Pluralism, fashion, practicality, commerce and grounding gas have been the key words of Guangdong fashion week. During this special period, through this platform, we can still see the vitality of Guangdong fashion and see the infinite possibilities of garment industry.

"Confidence is more important than gold!" Bu Xiaoqiang, President of Guangdong clothing and apparel industry association, was quoted again in a news conference during this fashion week, and once became a golden sentence. The success of the Guangdong fashion week special edition is inseparable from the support from all sectors of society. It is also inseparable from the determination and action of all the participating units in advancing against the situation under the epidemic situation. The breakout and bold practice of the fashion week in Guangdong has sprung up with new contents, new technologies and new data in the industry development, brand building and new product launches, and the interweaving of these contents has led Guangdong garment colleagues to explore a new path of integration and development.

"Online and offline is actually one thing. We want to thank this Guangdong fashion week for its experience, so that our designers no longer have bondage, but become more open and diverse. They can have the opportunity and motivation to explore and find better opportunities." XENA ZHANG brand director Zhang Xinyao said.

With the acceleration of the construction of the Bay Area in Guangdong, Hongkong and Macau, Guangdong is ushering in an important opportunity to shape the new advantages of the industry. Creating a "fashionable Bay Area" has become a new consensus for development. Guangdong fashion week will also continue to promote the variety, quality and brand creation of garment enterprises, and cultivate new competitive advantages of Guangdong garment industry. It has become a powerful engine to promote industrial transformation and upgrading. "Guangzhou is building a direct seeding electricity supplier, standing at the new starting point of the digital economic transformation. Guangdong fashion week has led the new fashion and industrial transformation and upgrading." Professor Wang Xianqing, President of Guangdong Institute of Business Economics and professor of Commerce and Circulation Research Institute of Guangdong University of Finance and economics, said.

"This special edition of Guangdong fashion week is very stressful. This is a brand new attempt. Whether we can serve the brand service industry well at the outset is totally unfinished." When Liu Yueping, executive director of Guangdong clothing and apparel industry association, was asked about the organizers' special edition fashion week, he answered honestly. "During this epidemic, we saw that many enterprises can actively seek change, dare to innovate and explore, seize the opportunity to achieve transformation, and we have confidence in the clothing industry in Guangdong. At the same time, we also look forward to seeing more forms and more possibilities for our enterprises to explore and upgrade in the future.

To activate the industry and activate fashion, as a special edition of "growth type", the chapter of Guangdong fashion week promoting industry development and digital transformation is still being continued. As Li Gang, director of the people's daily, said, "the new fashion in the cloud fashion week and the live room is a new attempt of the fashion industry in Guangdong under the epidemic situation, and it also opens the prelude to the digital transformation of Guangdong fashion week."