Enter The Enterprise, "Chao Chao", Rich Lai Ya, Attack And Seize Opportunities.
In the Textile City, Yu Xingxiang can be regarded as a "tide maker". In 2006, Yu Xingxiang founded the Shaoxing rich textile Co., Ltd. (hereinafter referred to as "Fu Lai Ya"). In the same year, the Keqiao district government established the goal of making China Light Textile City a "city of international textile capital and modern commerce and trade". From the beginning, following the market trend and running the volume of "big staple goods" with very low profit in production and sales, and following closely with the changing market demand, the product direction has been transformed into the research and development of individualized, differentiated high-end functional fiber fabrics; from the traditional salesmen of the retail sector to the online sale of water test providers, folia follows the development and transformation of China's Textile City, and actively embraces change. Pioneering and innovating, stepping out of a market of textile enterprises.
Yu Xingxiang, general manager of Shaoxing Textile Co., Ltd.
New perfect weaving
Fu Lai Ya is a textile enterprise specializing in natural fiber weaving. Now it is mainly engaged in series of silk, cotton, artificial cotton, modal, linen, ramie, linen, viscose and hemp, silk and interwoven, bamboo fiber series, pure cotton high density, high density, copper ammonia series and all kinds of high quality varieties of spinning and weaving. "At the very beginning, we also followed the market trend to make big roads. Every day we were too busy to say that the market was not controllable. Later, I went around with the construction management committee, and came into contact with a lot of new ideas, and began to try to make a distinctive grey fabric. Yu Xingxiang believes that innovation is a kind of reflection and abandoning the inadequacy of backward things in order to drive new development. In 2010, Fu Lai Ya started from cotton, linen, silk, acetic acid and other natural fibers, based on the concept of green and healthy research and development, since the yarn began to develop fabrics, made of sample clothes, the core customers repeated after deliberation and then make changes. "80% of the company's products are mainly made of fixed fabrics, although such a development process will be very long and there will be more investment. But once the finished product is recognized by the market, I feel satisfied with this feeling of success. Yu Xingxiang introduced a Tencel hemp fabric to us, including raw silk from Austria Lenzing Co and linen with natural antibacterial effect. This fabric combines skin resistance and antibacterial fiber characteristics, and has a good sales during the post epidemic period.
"I pass the latest textile technology to consumers through fabric. As a dynamic innovator, we will never be eliminated by the times. " Today, with the increasingly fierce market competition, Furia has constantly developed new products and grasped the initiative of market competition with the help of the innovative and distinctive fabrics made of spinning and weaving. In addition, Fu Lai Ya also has extremely strict requirements for product quality. The slogan of "perfect and perfect between the latitude and longitude" of the company's name card includes all the persistence behind the pursuit of fabric quality. It is these characteristics that make rich Lai a group of "loyal fans".
On the Internet
More exploration and vitality
The international situation is complex, but China's textile city has been steadily moving forward. Because there are always some textile enterprises that are always keen and forward-looking in industry and market, and dare to stand on the draught to try, explore, experiment and create. In 2011, under the tide of the Internet economy, Fu Lai Ya test water business, became the first batch of textile enterprises to contact the Internet, "chao chao Er". "Online Textile City has opened a door for us to get acquainted with more customers outside the city of light textile industry through the Internet application." Yu Xingxiang told reporters that the company's online trading volume has accounted for 30% of total sales. Under the epidemic situation, the characteristics of online transactions across time and region are more convenient for business matching.
However, Yu Xingxiang did not want to stop. He knows that in times of crisis, whoever can seize the opportunity and seize the market can take the lead in breaking the situation. "I saw the live broadcast of the new" cloud publishing "on the multi textile line. I immediately discussed with my friends and thought it was a good form. If you want to combine the characteristics of grey fabric enterprises, you can also try a live online broadcast. Yu Xingxiang thought that instead of sitting still, it would be better to take the initiative and blossom more. Today, we welcome the post epidemic era. The terminal demand of the textile industry is still not restored, and all kinds of risks continue to exist. But no matter how hard the road ahead is, as long as we actively try and make timely changes according to the external changes, we believe that wind and waves will sometimes be able to hang the clouds and sail the Canghai sea.
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