Supporting The Combustion Economy To Boost Consumption, White Horse Red Cotton And Hong Kong "Golden Week" Big Open!

The May Day "Golden Week" is coming. In order to further restore the vitality of the market and boost consumption, the Guangzhou Commerce Bureau launched the "Huacheng Shenghui happy shopping" campaign, with the well-known brand old clothing market as the main camp, and vigorously opened a popular fashion purchase ceremony. The clothing industry giant Guangzhou white horse clothing market (hereinafter referred to as "white horse"), the Guangzhou red cotton international fashion city (hereinafter referred to as "red cotton") and the Sino Hong Kong leather goods city responded quickly, and joined hands to create a joint promotional activity of "folding the ritual and folding together", and officially launched the heat in May 1st.

"Confidence is more important than gold!" Bu Xiaoqiang, general manager of Guangdong clothing and apparel industry association and general manager of Guangzhou red cotton international fashion city, was quoted again at a provincial press conference. It was once again quoted in the Guangdong fashion week special edition, and once became a "golden sentence".

The spirit of Guangzhou is a fascinating feature of the millennium. For example, the special edition of the 2020 Guangdong fashion week, which had been moved from the line to the epidemic line, was "amazing".

According to the official joint live broadcast platform, data statistics show that during the fashion week, 20 theme activities, 28 new product launches and other contents of the global synchronized live broadcast, and the peak number of online users exceeded 800 thousand people, and the total number of visitors reached 31 million 480 thousand. Among them, the launch of the "Fashion Week million explosive single live goods Festival" was launched by the United fast industrial belt. The highest sales of the single field reached 1 million 360 thousand, the conversion rate was 23.8%, and the average price of the guest list was 245.64 yuan.

"The success of the Guangdong fashion week special edition is inseparable from the support of all sectors of society. It is also inseparable from the determination and action of all the participating units in advancing against the situation under the epidemic situation." Bu Xiaoqiang said that the breakout and bold practice of the fashion week in Guangdong has sprung up with new contents, new technologies and new data in industry development, brand building and new product launches. The interweaving of these contents indicates that Guangdong garment colleagues have explored a new path of integration and development on line and online.

Fashion giants join hands to push the consumer to pick up the fast forward button.

The success of the fashion week's premiere will undoubtedly revive Guangdong's clothing industry by injecting super activators. In order to meet the upcoming May 1 "Golden Week", Guangzhou has once again played the first characteristic of the times. In order to boost consumption and promote consumption, Guangzhou Commerce Bureau launched the "Huacheng Shenghui happy shopping" campaign, which is based on the well-known old clothing market in the whole country. It has opened a popular fashion purchase ceremony for the revival of fashion industry in the post epidemic period.

In May 1st, the joint promotional campaign of "folding, folding and etiquette together" was launched by the clothing giant Guangzhou Baima clothing market (hereinafter referred to as "white horse"), Guangzhou red cotton international fashion city (hereinafter referred to as "red cotton") and China Hong Kong leather city. Baima company's white horse clothing market and China Hong Kong leather city merchants offer a low price of 92% off of the ex gratia to take the price, launched a million million procurement subsidies, free parking and other promotional hard strokes; red cotton is throwing millions of raffle rewards to customers, all customers present 100% prize.

This fashion promotion is a series of activities of Guangzhou city commerce bureau "Huacheng Shenghui happy shopping". It also responds to the Guangdong clothing and apparel industry association and the Guangdong Clothing Designers Association's "Guangdong clothing together" consumer advocacy initiative. In order to stimulate the "new consumption" as the starting point, we should provide a large amount of procurement subsidies and rich rites, distribute health packs to merchants present, and benefit tens of thousands of buyers and merchants, and push the "fast forward button" to promote the national clothing market.

Bu Xiaoqiang said that this year affected by the epidemic, the overall sales season factors, the entire Guangdong apparel industry chain has undergone an adjustment period; on the other hand, with the accelerated construction of the Guangdong Bay Hongkong Macau Bay area, the China Textile Industry Federation will launch the Shenzhen Bay International Textile and apparel Expo. The Expo will be held in Shenzhen International Convention and Exhibition Center in July this year. The heavy recovery of the industry has been well prepared. "The source of good goods plus sufficient supply is not only an advantageous condition to boost market vitality and accelerate consumption recovery, but also a confidence manifestation of Guangdong's clothing industry."

"Live + business" advantage highlights digital restructuring of the apparel industry chain

The fashion week in the cloud, the new in the live room, is a new attempt of Guangdong fashion industry under the epidemic situation. It also opens the prelude to the digital transformation of Guangdong fashion week. Bu Xiaoqiang said that as one of the most closely tied industries to live broadcasting business, the professional market to create "live + business" base is the future trend.

As an international business center, Guangdong has been developing steadily over the past ten years, and is actively opening up new breakthroughs from traditional business models to modern business models. Under the traditional commercial conditions, Guangzhou has the advantage of professional market and business circle. After more than 10 years of transformation, it has accumulated a good foundation for live broadcasting.

According to Taobao data, the number of new anchor in Guangdong ranked first in March this year, two times more than that of last year, and the number of agencies has nearly doubled. In March 10th, the number of Guangdong's live Shopping Festival was 1/3. Affected by the outbreak of the epidemic, the Guangzhou clothing circle with strong foundation is still able to light up and promote the construction of the direct seeding electricity supplier capital.

Standing at the new starting point of digital economic transformation, Guangzhou has led the new fashion and industrial transformation and upgrading, and the holding of the online Canton Fair will make this trend even more obvious. With the development of the Guangzhou direct seeding electricity supplier development action plan (2020-2022 years), Guangzhou has strong momentum to build a direct seeding electricity supplier capital.

For example, this Guangdong fashion week to promote the transformation and upgrading of foreign trade base development, for the first time in depth to the national foreign trade transformation and upgrading base Xintang set up the venue, the Guangdong dress convention line live broadcast in Xintang. Xintang itself is a famous town of jeans, which has a strong foundation for garment industry. In addition, the electricity supplier in Xintang has a strong atmosphere. There are 10 mature fashion industrial parks, and there are thousands of red nets active in Xintang. Take the clothing trade city of Xintang as an example, more than 95% of the merchants are entities combined with wholesale business, driving nearly 2 000 businesses around the world specializing in e-commerce sales.

As the source of good goods, Guangdong, combined with the outstanding advantages of the electricity supplier, effectively integrate the resources of local excellent anchors, businesses and supply chains, making the mode of "origin + live broadcast" base more obvious in the policy context. During the epidemic period, Guangdong garment industry is actively changing and taking the opportunity to realize transformation. We are confident of the future of the industry. At the same time, looking forward to the future can continue to see Guangdong garment enterprises in the transformation and upgrading of exploration on the road more forms and more possibilities. Bu Xiaoqiang said.