Milan Fashion Week And Paris Fashion Week Announced That Online Fashion Week Will Be Held In July.

Because of the outbreak of the new crown virus, many organizers were forced to cancel a number of Fashion Week activities and turned their attention to online platforms. The Italy Fashion Association and the French fashion and Fashion Federation have announced in recent days that online fashion week will be held.

Milan Fashion Week

The Italy Fashion Association (CNMI) announced that it will host the Milano Digital Fashion Week (digital Milan fashion week) in from July 14th to 17th this year, mainly displaying men's clothing in spring and summer 2021 and men's and women's wear in spring 2021.

CNMI will set up a digital platform to show shows, interviews and backstage tidbits in photos and videos. Each exhibitor brand will own its exclusive display time. CNMI will provide digital content support for brands and young designers. Viewers can access the content of the fashion week through CNMI's official website cameramoda.it and a range of social media channels, such as Instagram, Facebook, Sina micro-blog and Youtube.

CNMI said: "we will also introduce more content to enrich fashion week, such as online seminars by famous professionals, live broadcast by designers and important personages in the industry. In the digital platform, there will be a set of showroom officially certified by CNMI, which will display the brand of Italy Fashion Association members to support the local fashion industry.

During the outbreak of Milan in February this year, the "China We Are With You" was held online in the fashion week of Milan. (see "ornate ambition" report: Milan Fashion Week held "China in the same" activities, jointly Tencent to provide live services for Chinese audiences.

Paris Fashion Week

The French Advanced Custom and Fashion Federation (FHCM) announced that it will organize an online show in June and hold an online version of the Paris fashion week from July 9th to 13.

Similar to the digital Milan fashion week, FHCM will also launch a dedicated online platform for all brands to launch. Exhibitors will create their own creative videos / movies to show the men's clothing series in spring and summer 2021. The digital platform will also set up a special area for additional content other than the short films.

The daily arrangement of the Paris fashion week is basically the same as that of the traditional Paris fashion week. It will be disseminated to audiences around the world through major mainstream international media channels.

In April 21st, the British Fashion Council also announced that it would host London Fashion Week on the online platform in June, while displaying men's and women's wear.