In The Post Epidemic Era, Textile Enterprises Are Facing New Challenges With Their Advancing Attitude.

In 2020, almost all enterprises were caught unawares by the outbreak of an outbreak. Especially in the textile industry, it was thought that the domestic epidemic situation was getting better, and the enterprises finally "kept the clouds open and see the moon", but did not expect that the new crown pneumonia epidemic began to spread wildly abroad. Worse still, the bad news such as "withdrawal of single tide" and "order shortage" spread all over the world. This makes foreign trade enterprises encounter unprecedented severe challenges.

Shaoxing zhe Hao Textile Co., Ltd., which has been engaged in foreign trade for a long time, is quite troublesome for some time. Yan Liangmin, general manager of the company, said that with the continuous spread of the overseas epidemic, the central and South American countries ceaselessly stopped, closed up or even closed the country. This led to the withdrawal of orders and slow orders in foreign orders, and the company faced a lot of pressure.

It is understood that zhe Hao textile was founded in 2006, has been rooted in Keqiao, its chemical fiber products are exported to central and South America. Although there are not many employees, but with good faith management and unique products, Ze Hao textile has been ranking the top ten in the list of Keqiao foreign trade enterprises.

So how can the company seek new opportunities for development in the light of this epidemic? Yan said that ensuring orders, protecting the market and ensuring compliance are the biggest challenges facing foreign trade enterprises. At present, the company has about 98% coverage in Mexico, Columbia, Venezuela, Peru and other central and South American markets. Nearly half of these countries are old customers who have been working together since the establishment of the company. "Last year, the company's revenue reached $61 million 60 thousand, an increase of 25% over the same period last year. "When it comes to last year's performance, Yan general looks pleased. But when he came back to the topic of the epidemic, he solemnly said: "despite the fact that the company and its customers have already trusted each other for many years, the impact of the epidemic can not be underestimated. Recently, we are actively communicating with customers and gaining more understanding and support. "

At the same time, Yan also mentioned that the expansion of business is inseparable from the help of exhibitions. He said that the company has participated in the exhibition for 22 years since its participation in the Canton Fair in 1998, and witnessed the development and growth of the Canton Fair. But this special situation this year will also have some influence on the exhibition. "Exhibitors in previous years, under the premise of understanding customers, categorize products, so as to specialize in customer needs, and can also" return "after withdrawal. This spring, the Canton Fair will turn its exhibition onto the line, which is a new breakthrough. "Yan Liangmin said.

In addition, Yan believes that in order to reduce orders, it is the right way to practice internal skills, retain old customers and expand new customers. He said: "as long as the customer provides a piece of fabric, our company will improve the product, integrate into the innovation elements, and make the product radiate new vitality. "

As one of the enterprises carrying heavy loads, Shen General of Shaoxing Shao Morui Textile Co., Ltd. also complained to reporters. "In previous years, after the first month of fifteen, the shipment started, and the epidemic coincided with the factors during the Spring Festival, which had a very big impact on foreign trade. Moreover, the epidemic outside Shanghai is out of control. This year, it can be seen as a great blow. "

It is understood that Shaoxing Shao Morui Textile Co., Ltd. mainly knitted and woven fabrics, mainly export orders, products are mainly exported to Indonesia, Bangladesh and Burma market. Although the epidemic prevention and control work has entered a new stage, Shen said he still can not slack off, and needs to do a good job of epidemic prevention measures to ensure the smooth operation of the company. After returning to work, the company distributes masks, disposable gloves and other protective materials for employees every day, disinfecting the office area and checking the employees' physical condition two times a day.

Despite facing many problems, such as increased return rate, reduced orders and fulfillment of export contracts, Shen is most worried about the loss of foreign customers, which will have a great impact on the future two to three years. Some time ago, in order to help foreign trade enterprises to tide over difficulties, central and local governments issued a series of measures to relieve the difficulties. Under this promotion, Shaoxing Shao Morui Textile Co., Ltd. is also actively coping with and overcoming difficulties after resuming work.

According to Shen Zong, in order to ensure the sustainability of business, the company took stock inventory analysis and forecast in time, and actively communicated closely with customers at home and abroad. The Bangladesh office and the Hongkong office are actively preparing. At the same time, contact the supplier for the first time to understand the situation, carry out risk assessment for the supplier, and manage the cash flow of the enterprise, and strive to minimize the impact of the epidemic on the operation of the enterprise. Shen said: "this epidemic, I believe that the negative impact on the industry is temporary, while the positive impetus is long-term. Now we are closely following the policy to stabilize our orders and wait for the market to recover after the outbreak. "

The winter is scattered and the stars are bright. Although the haze of the epidemic is still shrouded in the present moment, the company will finally usher in a new dawn with all efforts and concerted efforts.