Exhibition Industry Press The "Restart Key" Online Exhibition To Create New Vitality

The outbreak of a new crown pneumonia has caused some domestic and foreign exhibition activities in the first half of 2020 to press the pause button. With the changing situation of the global epidemic, many countries have begun to plan for the eventual restoration of normal social life. At present, countries such as Spain, Germany, Austria, Denmark and Czech have indicated that they will relax the closed measures to cope with the new crown epidemic situation.

Meanwhile, the State Council issued the guidance of the State Council on the prevention and control of the epidemic of new coronavirus infection and joint prevention and control mechanism on the new crown pneumonia epidemic at 18 o'clock on May 8th.

This undoubtedly gave the exhibition industry a shot in the arm, so the exhibition industry pressed the restart button.

"Exhibition + Internet" to build an online industrial ecosystem

As we all know, exhibition is the best place for enterprises to open up the market, develop customers and understand the dynamics of the industry. At present, the exhibition economy has been greatly affected. In order to solve the problems of textile exhibition, such as difficulty in textile exhibition, difficult participation in textile enterprises, and difficult interaction between buyers and sellers, the new concept of "online cloud Exhibition" has become a new Convention and exhibition mode, which has brought greater imagination and exploration space for industry development and enterprise operation.

"Online cloud Exhibition", using Internet technology and convenient data and information services, has opened up the upstream and downstream industry chain, and promoted the development of information technology in the textile industry. At present, some famous exhibitions such as the Canton Fair, the Textile Fair and so on have announced that the online cloud exhibition will be held soon.

It is reported that the Ministry of Commerce announced last month that the 127th Canton Fair will be held online on 15 to 24 days in June for a period of 10 days. Holding the Canton Fair on the Internet is an innovative measure to actively cope with the impact of the new crown pneumonia epidemic, and strive to stabilize the basic foreign trade and foreign capital market. It is conducive to helping foreign trade enterprises to take orders, protect the market and better play the role of the all directional opening up platform of the Canton Fair. The Ministry of Commerce will adhere to the equal emphasis on import and export, do well in docking production, supply and marketing, enhance the on-line experience of the vast number of enterprises and merchants, and strive to organize a "special period, special significance, special initiatives, and special highlights" online Canton Fair.

At the same time, in order to actively cope with the impact of the new crown pneumonia epidemic and help foreign trade enterprises to open up the market and tide over difficulties, the Ministry of Commerce recently decided that the 127th Canton Fair would not charge exhibitors to the enterprises during the online fair, nor would they charge any fees to the cross-border e-commerce platform participating in the synchronous activities.

As the largest international textile and apparel procurement platform on the east coast of the United States, the organizers of the Texworld apparel fabrics exhibition, New York international fashion sourcing exhibition, New York international home textile purchasing exhibition and China Textile and garment trade exhibition (New York) announced in July 2020 that the digital platform online exhibition will be launched on 21-23 July 2020.

At present, the overseas epidemic continues to spread, and the global multi national textile industry has been affected to varying degrees. The organizers took full account of the practical difficulties and demands of foreign trade enterprises, and adopted a new mode of online exhibition to provide viable alternatives for exhibitors to the US.

It is reported that the New York exhibition is a must in the process of China's textile industry going out to allocate global resources. Many Chinese textile and garment enterprises have expanded the international perspective with the help of the New York exhibition platform, and the global market is the fulcrum of the US market, providing strong support for China's textile industry's "going out" and transformation and upgrading.

As a professional exhibition of grey yarn and chemical fiber in China. China grey fabric new textile exhibition (Keqiao, Shaoxing) It will be held on June 11-13 at the International Exhibition Center of China Light Textile City, Keqiao. This exhibition will bring together a large number of benchmarking enterprises in the industry to take part in the exhibition. With the advantage of Keqiao textile gathering place, it will bring a new textile industry gathering new technologies, new products and new trends for the industry again. At the same time, the organizers will also provide additional "cloud publishing" supporting services for exhibitors, and carry out marketing on line and offline, so as to ensure the maximum effect of exhibitors.

In addition, in March and April this year, under the leadership of the China Light Textile City Construction Management Committee, relying on the global textile network of the light textile city group Limited by Share Ltd and the online Textile City, the two cloud exhibition has been held successively. Combined with the new mode of live exhibition and live broadcast shop, the company will expand the sales channels and break through the obstruction of information asymmetry on the upstream and downstream of the industrial chain.

Although the exhibition has been postponed or closed for several months due to the epidemic situation, with the effective control of the domestic epidemic and the steady recovery of the domestic economic order, the exhibition industry will set off a new sail and set sail again.