Looking Forward To The Rebound: Those Who Want Disney To Open Their Gardens More Than Tourists.

Compared to the "Princess" and "Prince" who are at large, Disney and Shanghai are more than expected to be reopened.

The opening of Disney Park in Shanghai has not only brought economic benefits to itself, but also spread its radiation effects to the surrounding areas. Under the circle structure, Shanghai Disney park takes the center as its center and radiated ten kilometers. Among them, the impact of hotels and residential services is the most significant. In twenty-first Century, an economic report reporter found from Ctrip platform search that "Shanghai Disney Park" is the keyword of search. The number of hotels and lodges covered by the platform within 10 kilometers is up to 2469.

However, affected by the outbreak of the new crown pneumonia, the Shanghai Disney park closed from January 25th this year. This is a heavy bomb for hotels and residential quarters around the park.

Hu Heping, the head of memorial villa, told the twenty-first Century economic news reporter that every day when he closed the garden, he would receive a notice of unsubscribe from the OTA platform every day.

"Although we all know that because of the epidemic impact, very helpless, but at that time felt great impact." Hu Heping said that if the park closed for only one or two months, the operating level could also bear short-term losses. But one day, when the news of the garden is not open, there is no end to the dark days.

More than 100 days later, Disney Park in Shanghai finally opened up in May 11th. Despite the limited flow and the re inflow of tens of thousands of tourists, the surrounding hotels and homestay have gone out of the "darkest hour".

However, in twenty-first Century, an economic report reporter interviewed that many hotels and residential operators were thinking about how to rebalance the structure of tourist resources and reduce the potential risks caused by too much reliance on Disney tourists.

The re opening of Disney Park in Shanghai and the re influx of tourists have led the surrounding hotels and homestay out of the "darkest hour". Xinhua News Agency

Silence before dawn

"When Disney town resumed business in March 9th, I ran to the spot to do the live broadcast. There were many people on the live platform asking Disney when it was going to open." Ni Huashan, director of the holiday resort courtyard, told the twenty-first Century business reporter that when Disney Park resumed its business, it was also the most concerned problem for the neighborhood hostel operators. According to his recollection, a fireworks test was conducted in late March at Disney Park in Shanghai, and the news about the opening of the park soon spread in the circle of homestay.

"We waited expectantly for Guan Xuan, but until the May Day holiday came, Disney Park in Shanghai never announced when to open." Ni Huashan said that he and Disney around many homestay, hotel operators, the mentality of various garden rumors continue to fluctuate. Until the early morning of May 6th, Shanghai Disney park officially announced that it would open in May 11th, and "boots" landed.

Ni Huashan's Garden Holiday Resort is a Chinese quadrangle style homestay. It is about 7 kilometers away from the Shanghai Disney resort. Since its opening in 2018, Disney has contributed about 70% of its customers. During the Spring Festival holiday this year, orders for home stay holidays have been booked up 15 days in advance.

The annual tourist volume of tens of millions of tourists in Shanghai Disney park has greatly boosted the economic efficiency of the surrounding areas, especially the surrounding hotel accommodation industry has been rapidly boosted. According to the data provided by the world theme Entertainment Association, the passenger flow of Shanghai Disney Park in 2017 and 2018 was 11 million and 11 million 800 thousand, respectively, and it was the top ten theme parks in the world.

Ni Huashan provided a set of data to reporters in the twenty-first Century economic report: in 2018, the number of hotels and lodges was almost 900 within the 8 km radius of the Shanghai Disney park. But in less than a year, that is, the first half of 2019, the number was 2000. Ni Huashan learned that until the outbreak of the outbreak, there are many home hostel operators in the vicinity of Disney to get room.

The rental rate of Chuansha hotel in recent years has also been improved due to the Disney Park in Shanghai.

According to store manager Zhao Yuanyuan, since the opening in September 2017, the rental rate of Chuansha hotel has stayed at 1/3 for a long time. "Since the hotel is closer to Pudong airport, our sales focus was not mainly on Disney tourists." Zhao Yuanyuan said that taking into account the linear distance between the hotel and the Shanghai Disney resort, about 5 kilometers, we decided to shift the key sales crowd to Disney tourists. After communicating with Ctrip business manager, the Chuansha hotel is located in the hotel group of Disney plate.

The effect is immediate. In 2019, the overall occupancy rate of the Chuansha store was more than 96%, and Disney accounted for more than half of the tourists.

But the news of the epidemic and the closure of Disney park has poured cold water on the operators of hotels and residential areas.

"Since January 20th, we have been informed of the cancellation of orders." Zhao Yuanyuan told the twenty-first Century business news reporter that the cancelled orders stay between January and March, and about about 1000000 of the orders were unsubscribed.

"At that time, orders were all cancelled." Ni Huashan said that the full screen of the computer was cancelled orders, until the fourth year of January 28th, the courtyard holiday resort courtyard was rapidly cleared with the full order of the previous orders, and the staff also temporarily started off from the day.

However, for hotels and residential operators, the cancellation of orders is only the beginning of losses.

Hu's Peace Memorial villa is about 10 minutes' drive from Disney Park in Shanghai, and its overall occupancy rate can be maintained at more than 70%. Among them, Disney accounted for the overwhelming majority of tourists.

After the outbreak and Disney's closure, Hu peace's homestay ended in early February. He gave the cost account of the twenty-first Century economic report reporters a period of closing down: during the period of closure, the main cost components of the holiday villa were rent, water and electricity, staff expenses and maintenance costs of equipment depreciation, and all kinds of costs add up to more than 50 thousand yuan per month.

"This does not include the cost of renovation of the villa at the beginning." Hu Heping said that because of his more than 20 years of experience in the field of hotel furniture supplies, he has attached great importance to the design of home stay style. It has a total of three stories, including an area of about 450 square meters and a main Nordic style. The initial cost of decoration and furniture supplies is about 1 million 300 thousand yuan.

"Going out of business means losing 80 thousand yuan to 100 thousand yuan a month," he said. Hu Heping told the twenty-first Century economic news reporter that when he decided to open a lodge around Disney, he and several partners would conduct a risk assessment and set aside half a year's cash flow to deal with emergencies. But Disney has not yet seen the opening of the garden. The maintenance costs of furniture, equipment and other kinds of accommodation are unavoidable, and the whole process is tortured.

Reflection under crisis

Disney's paradise in Shanghai finally resumed in May 11th. In response, the tourists were very enthusiastic. According to the ticketing information of the official WeChat in Disney resort of Shanghai, tickets for the paradise before May 24th were sold out.

The Disney effect appears again.

"The hotel's current recovery has exceeded expectations." Guan Jing, director of sales and marketing department of Shanghai neighborhood Hotel, Jing Jing told the twenty-first Century business news reporter that since the opening of Disney Park in Shanghai, the recent occupancy rate of the hotel has exceeded 50%.

Wang Lihong, director of the Shanghai Lei Yun boutique Home Hostel, told the economic news reporters in twenty-first Century that although the orders for home stay were not yet fully recovered, some of the orders for individual customers have been gradually restored after the resumption of Disney's opening.

In the epidemic prevention and control requirements, Disney Park in Shanghai is currently taking current limiting measures, the number of people entering the park daily is controlled at 1/3 of normal time, that is, 25 thousand people. In addition, due to the fact that the inter provincial tourism has not yet been resumed, driven by surrounding tourism and provincial and municipal tourism, the composition of tourists in Shanghai Disney park is almost all local and surrounding tourists.

A series of historical data obtained by the economic news reporters in twenty-first Century showed that over three years, Disney park opened more than 30 million tourists in Shanghai. From the point of view of tourist source structure, the proportion of tourists in the Yangtze River Delta in Shanghai and Jiangsu, Zhejiang and Anhui is 55%, 42% in other parts of the country, and 3% in foreign tourists. From the point of view of consumption, tourists from other provinces and cities are more enthusiastic about the park. About 63% of them say they will go to Disney Park in Shanghai, and about 46% of them choose to live near Disney park.

The above data mean that the lack of provincial tourists with huge consumption potential will still affect the recovery process of the surrounding hotels and residential areas in Disney Park in the short term.

In fact, based on the recognition of the current situation, the hotel around Disney Park in Shanghai is strengthening the attention of other tourists on the basis of consolidating the source of Disney.

"Some guests come here to go shopping next to the Yi Lai Lai rice, and to spend time in the lavender park to enjoy the flowers." Guan Jing told the twenty-first Century economic news reporter that although the Shanghai neighborhood hotel is attached to the main line of Disney park to attract tourists, some of the guests did not come to the park.

But for the vicinity of the park, this kind of reflection needs to go deeper.

"In the past, Disney Park did bring us a lot of traffic, but it also caused our dependence on paradise." Ni Huashan told the twenty-first Century business news reporter that the outbreak and the crisis brought by Disney closed him to think again about how to avoid putting eggs in the same basket.

In the view of Ni Huashan, although Disney park has brought a large number of passenger flow to surrounding residential areas and promoted the development of surrounding residential areas, the function of residential areas has weakened to a functional residence and gradually lost other advantages.

According to the report on the development of residential development in mainland China in 2019, as of 2018, the number of online lodging houses in mainland China reached 1 million 72 thousand, increasing by more than 81% over the past two years. Unlike Tradition Hotel, the feature of homestay is to give guests a special experience of non standardized services. However, the irregular development of the industry has led to a serious homogenization of homestay.

Under the radiation of Disney Park in Shanghai, the number of parks has improved, but most of them lack characteristics. They can only write articles on prices and become mere accommodation functions, forming a normal high occupancy rate and low housing prices.

But if it is only a subsidiary accommodation product of Disney Park in Shanghai, the fate of homestay can only be shared with Disney paradise.

In fact, after visiting the reporter of the economic report in twenty-first Century, many home hostel operators around the park are trying to balance the structure of tourist and income, and create their own brand effect.

Ni Huashan is hoping to use the opportunity of the rise of the live broadcasting platform to disseminate the traditional Chinese architectural culture represented by the garden holiday resort. At the same time, he plans to increase drainage activities under the offline activities, including increasing the number of orders for company building, business shooting, group training and other orders. And Hu Heping also began to spend his mind on commercial photography, group building and so on.

"This epidemic has taught us that if we go on for a long time, we will become a frog in warm water and lose our own characteristics without knowing it." Ni Huashan told the twenty-first Century economic news reporter.

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