China'S Leading Women'S Wear Brands Pioneered The Application Of Stora Enso ECO RFID Tag Technology

In the spring and summer of 2020, China's famous women's clothing brand, NHK group, was in the near future. Clothes & Accessories The new product is the first to use ECO RFID paper label from Stora Enso. As an international brand operation group with design creativity, production and sales, the internationally renowned tag supplier, Esquel, has been able to replace its traditional RFID tag with recyclable and biodegradable storyenso ECO RFID tags, aiming at creating a sustainable brand image for women's clothing industry.

Natural, clean and high-tech ECO RFID tag technology

The sustainable ECO RFID labelling technology from Stora Enso provides an ideal choice for companies that work hard to implement environmental protection commitments. This technology will print RFID tags directly onto renewable wood fiber substrates without using any plastic or harmful chemical components. 100% of them can be recycled and biodegradable, and have been recycled and biodegradable dual industry certification.

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Compared to traditional chemical etching RFID tags, Stora Enso's ECO RFID tag has excellent print antenna performance, better consistency and cost competitiveness. The entire production process does not require water, nor does it use any plastic or harmful substances. It can help brands significantly reduce carbon emissions by about 40%, and is a truly green RFID label product. Tags can also be embedded in product packaging to effectively prevent information tampering.

The daily broadcast group used about 5000000 pieces of Stora Enso ECO RFID tags, which is equivalent to a reduction every year. One point six six The use of plastic in the area of standard football field successfully reduced carbon by about 12000 kilograms. Mr. Lin Liang, deputy general manager of the Japan Broadcasting Group, said: "we have benefited a lot from this cooperation. Although it is just a small RFID tag, this upgrade action is not only highly consistent with the company's corporate values, but also helps to achieve the brand's sustainable development goals.

"The decision to use Stora Enso ECO RFID label is in line with our vision, that is, to provide customers with sustainable development products and create a better future together." Jenny Cui, director of accessories and packaging of Yida group, said.

As part of the bio economy, Stora Enso is the world's leading supplier of renewable solutions for packaging, biomass materials, wood building materials and paper. We use renewable materials based on wood fiber, which can be recycled and do not contain fossil based materials. We believe that all products made of fossil based materials can be made of trees in the future.

We strive to promote innovation around renewable materials, aiming at reducing the consumption of Limited earth resources and relying on fossil based materials to help achieve the sustainable development of circular economy and society, economy and environment. stora enso ECO RFID tag is a high-tech innovation in the field of intelligent packaging. It is applied not only to industrial tracking solutions such as tracing and unmanned retail sales, but also to help brands achieve the goal of sustainable development of energy saving and emission reduction, and is awarded the best product award of 2018 by IDTechEx.

The daily broadcasting group is an international brand equity operation group with international vision, multi brand boutique line, market leading strategy, talent development as the core, and design creativity, production and sales as an integral whole. It has more than 1100 shops and 1700 employees in the whole country, and its annual output of clothing is 4 million 800 thousand.

Yida group, headquartered in Hongkong, is the world's leading textile and garment accessories Manufacturer. The group has 50 thousand employees worldwide. It is committed to promoting a harmonious coexistence of mankind and the environment and creating a sustainable future cherished by generations.

Stora Enso is the world's leading supplier of renewable solutions for packaging, biomass materials, wood construction and paper. EcoVadis ranked the top 1% in the 2020 sustainability performance rating. Stora Enso smart packaging, relying on RFID technology, has implemented industrial solutions such as tracking and tracing products, unmanned retailing and so on. Its ECO RFID label has been awarded the best product award of 2018 by IDTechEx.