Shenzhen Garment Enterprises Break Through The Blue Fashion Online

The restoration and rehabilitation of new crown pneumonia prevention and control has brought great challenges to all walks of life. Shenzhen is one of the most developed cities in China's fashion industry. The number of brands, the number of listed companies, the total economic volume and market share all rank first in the country. The epidemic, from the postponed resumption of production and resumption of production, to the industrial chain upstream and downstream start up, resulting in raw materials supply gap, poor sales channels and other pain points, so that the fashion industry faces the challenge of "life and death".

As the life and death line of clothing brand, sales are the first hurdle. Under the normalization of epidemic prevention and control, the number of passenger outlets under the offline stores is reduced, the sales of clothing sales are increasing slowly, and agents all over the country have no clue for a while. This is a key test that puzzles the survival of clothing brands. How to break through, how to break the bureau? Shenzhen's "BBLLUUEE Pink Fashion" has handed out the best answer.

Pink fashion has condensed the experience of cultural marketing for ten years, extending the "BBLLUUEE poetry art aesthetics Live Room", together with consumers, breaking through the haze of the epidemic situation, and successfully achieved stable sales performance. Li Feiyue, chairman of pink fashion, said that in order to cope with the challenges brought by the epidemic, Pink Fashion launched the online "BBLLUUEE poetry art aesthetics Live Room". In the company, it opened special live space and set up a seven day life scene for women. The piano, hand drum, flower arranging, paper cutting and other forms of art were introduced into the studio, through galleries, wine bars, reception rooms and so on. The integration of formal life scenes and the live rendering of the clothing scenario shows the dissemination of the brand's poetic culture.

It is revealed that pink fashion started the first "poetic art aesthetics live broadcast" in April 30th, which was realized through the pre broadcasting pre sale, the instant sale in the broadcast, and the wake up of VIP after the broadcast, which has miraculously fulfilled the total sales target of April. In early May, the company deeply participated in live marketing shops, and sales performance increased by more than 40% compared with that before sowing. At the same time, pink fashion also combined with the regional customers to create an air defense line against epidemic impact.

The blue fashion is not only a poetic art aesthetics live broadcast room. During the epidemic prevention and control period, through the new media operation, the new social media matrix, such as the fashion fashion WeChat public number, the poetry art aesthetics etiquette class, the shaking tone number and the video frequency, has been successfully sucked up to 15 million. Li Feiyue said that from the line to the war line, without the help of external forces, all efforts from the company's internal staff. Employees are designers, guides, music performers, models, photographers and illustrators. Transformation is not a matter of business, but an improvement of the whole team's ability. For the first success of online transformation, Li Feiyue believes that consumer consumption is not just a piece of clothing, but a cultural identity and value recognition behind the brand. Pink Fashion insists on expressing "poetic art aesthetics culture" and is also looking for such a group of consumers with poetic aesthetics.

At the same time, he also revealed that in the future, with the help of 5G's national strategy, the blue fashion will be formed through a series of WeChat public numbers, video numbers and jitter numbers, which disseminates poetic art aesthetics, disseminating oriental culture, and disseminating fashion information. The MCN Organization (cultural giant anchor incubator) will be set up, and the self anchors will be anchors to achieve the "war epidemic" marketing with unique air culture experience.

What is fashion? Li Feiyue thinks fashion is the precipitation of time and fashion is the expression of the heart. People who love life can always deduce art from plain and light, and live a life of art in twists and turns. And his ideal state of life is the designer in his work and the artist in his life. It is reported that the 270 coco square art center of the Blue Fashion Star Park Shopping Center is preparing for the opening ceremony.