For The Olympic Games, The China Fashion Designers Association Launched The Winter Olympic Uniform Design Collection.

In May 8th, the China Fashion Designers Association officially released the invitation to Beijing 2022 Winter Olympic Games and Winter Paralympics uniform equipment visual design. According to introduction, this is the second time since 2008 Beijing Summer Olympic Games, the China Fashion Designers Association has helped the Olympic Organizing Committee to carry out design collection and evaluation. The new uniform will once again convey the Chinese style and write the new Olympic history.

From the perspective of the clothing industry, how do we see the uniform design of the Winter Olympic Games? How will the guild promote the design of the uniform of the Winter Olympic Games? How should designers participate in the design focus? A few days ago, Chen Dapeng, vice president of China Textile Industry Federation, President of China clothing association and chairman of China Fashion Designers Association, Zhang Qing Hui, interviewed the media on these issues.

How to understand?

A scenic line on the court, a review of fashion design.

Uniform is an important part of the landscape system of Olympic events, and is also the exclusive identification of staff, technical officials and volunteers.

Looking back at the 2008 Beijing Olympic Games, volunteers wore the Olympic uniform and spread their enthusiasm and joy to the world with their smiles. In the summer, Beijing became a city that can see "voluntary blue" everywhere. From games volunteers, city volunteers to community volunteers, cool and quiet blue became an indispensable part of Beijing Olympic Games in the scorching sun. 。 The auspicious cloud patterns on the costumes and the emblem of the Beijing Olympic Games embody strong Chinese cultural characteristics.

Referring to the significance of the uniform design of the Winter Olympic Games, Chen Dapeng likened it to the "mobile scenery line on the court". According to the general requirement of "wonderful, extraordinary and outstanding" for the 2022 Beijing Winter Olympic Games, the uniform is an important part of the "lottery".

Influenced by multiple factors, this collection activity is more challenging than the uniform design of the 2008 Beijing Olympic Games from time point to design difficulty. However, with the development of China's garment industry, costume design, as an important part of the industry, has also made considerable progress and progress, especially in terms of culture and technology.

In this regard, Zhang Qinghui also said that the Winter Olympic uniform design work for the China Fashion Designers Association, for the development of China's fashion industry, for the textile and garment industry to achieve high-quality development today, is a test, but also a report to the community.

How to promote?

Authoritative top expert group "sits" and excavate the highest standard "good design".

"I hope that the broad masses of members and design enthusiasts will take part in the Olympic Games, convey the Olympic values, the vision of the Beijing Winter Olympic Games and the winter Paralympic Games, and publicize the idea of" Green Olympics, sharing Olympic Games, opening and releasing Olympic Games and honest running the Olympic Games ", spreading the long history and splendid culture of China, inspiring the national spirit and striving for strength, and telling the Chinese story in the new era. In May 8th, the China Fashion Designers Association officially released the invitation letter for the Beijing 2022 Winter Olympic Games and Winter Paralympics uniform equipment visual appearance collection activities. It has been revealed that since the 2008 Beijing Summer Olympic Games, the China Fashion Designers Association has assisted the Olympic Organizing Committee second times in designing the collection and evaluation. The collection time is from May 8, 2020 to June 10, 2020, and will be submitted to the International Olympic Committee and the International Paralympic Committee before the end of January 2021 by format and qualification examination, expert assessment, social assessment, further revision, expert reassessment, and approval of Beijing Winter Olympic Organizing Committee.

"This winter Olympic uniform design collection can be compared to the highest level and requirements of the industry's design competition, and it has a high mission and value significance, is a design examination for the industry, is also a reflection of the actions taken by the industry countries, as a trade association attaches great importance to it." Turning to how to further promote the design of collection work, Chen Dapeng said, on the one hand, will be deeply publicised and launched extensively in the industry to mobilize designers, brands and all sectors of society to participate. At the same time, according to the relevant rules and requirements, the industry has led the formation of an expert group composed of senior experts in costume materials and functional areas, cultural fields and design industry to fully reflect the functionality. The good design of nationality and artistry is excavated and elected.

According to Zhang Qinghui, the China Fashion Designers Association, under the authorization of the Olympic Organizing Committee, established the office of the Beijing Winter Olympic Games and the winter Paralympic Games uniform equipment visual design collection and evaluation activity office in charge of the specific work in 2022. It is worth mentioning that, in order to better show the highest level of industry development, the China Fashion Designers Association has also fully played the role of the bridge and ties of the trade associations. It has actively organized three expert groups, namely, the functional group, the design group and the cultural group, and invited the well-known experts in China to serve as the leaders of the three groups.

"We will take sports as the theme and culture as the carrier to fully tap the rich culture resources art in China and attract the participation of all sectors of society." Zhang Qinghui said that the China Fashion Designers Association and the textile and garment industry have the confidence and determination to accomplish this important mission.

How to design?

Grasp the particularity of the Winter Olympic uniform, and make a good proposition.

According to the introduction, there are six categories of the collection. These six categories are outdoor sports jacket, functional sports pants, thermal jacket, knitted caps, knitted caps and thin covers. The design of the six categories includes design copy, styling design draft and effect drawing.

If the visual design of this uniform is a propositional composition, how should the fashion designer make a comprehensive examination and submit a satisfactory answer?

Due to the characteristics of winter projects, uniform equipment in Winter Olympic Games is relatively complex. It needs to cope with the needs of specific climatic conditions, different scenarios and different groups of people, and increase the integration and application of new materials, new technologies and new technologies, so as to meet the overall functional protection needs. On the other hand, we also need to collect the design features of the Beijing Winter Olympic Games and the winter Paralympic Games.

In this regard, Chen Dapeng said that the uniform design of the designer's comprehensive ability is very demanding. The theme of "proposition writing" is to apply the core graphics and color system of Winter Olympic Games and Winter Paralympics to uniforms. He emphasized that this is not only about "form" and function, but also "God".

Zhang Qinghui mentioned the uniform design of the Winter Olympic Games when he stressed the key points for the proposition writing. The three particularity is worthy of the designer's key consideration: first, the adaptability of materials, to meet the needs of the staff in extreme climates; the two is the adaptability of colors; the design should conform to the characteristics of winter outdoor sports, and the need for visual communication; three, the integration of clothing technology and art, which reflects the mode of production and life. Therefore, the uniform design of Winter Olympic Games should focus on reflecting the progress of the whole industrial development. At the same time, Zhang Qinghui also believes that "form" is material to some extent. It provides conditions for staff to work in extremely cold outdoor work through uniforms of functionality and technology, reflecting the level of technological development of the whole industry chain. "God" lies in the expression of Chinese culture and aesthetics under the internationalization trend, especially for the expression of Chinese native cultural elements, Oriental aesthetic values, good Chinese stories and the combination of form and spirit. At present, China is changing from a strong garment manufacturing country to a fashion power, and the promotion of cultural creativity and cultural creativity is an important focus. "The Chinese garment industry should form a fashionable context and spiritual temperament with the support of Chinese excellent culture in the contemporary life style and global vision. At the same time, it will not lose its attitude, expression and display to the contemporary fashion development of the world. It reflects the contribution, creation and promotion of the contemporary world, and is the mission and goal of this generation of people." Chen Dapeng stressed that this winter Olympic uniform design in the whole industry's collection is to make certain answers to these questions on such a global attention platform, which has a strong inspiration for the expansion of Chinese fashion design vision, the improvement of ideas and the aesthetics of life and aesthetic value in the new era.