Zibo: The Impact Of The Epidemic On The Industry'S Textile Industry Tends To Be Two Poles.
In May 25th, the Zibo City Ceramic Textile Industry Development Center released the relevant data of Zibo textile industry's economic operation in the first quarter. Since mid February, with the effective control of China's epidemic situation and the government's policy measures to promote enterprises to resume work and resume production, the operation of Zibo's textile industry has shown a positive trend. However, with the outbreak of foreign epidemic, other sub industries have been hit hard, except for medical non-woven fabrics. The most serious ones are foreign trade enterprises. The phenomenon of withdrawal of customers in the short term has brought great uncertainty to the development of foreign trade enterprises this year. It is estimated that in the first quarter, the output of chemical fiber in the above scale enterprises reached 11 thousand tons, an increase of 22% over the same period, and the output of cloth reached 73 million 386 thousand meters, a decrease of 18.2% compared with the same period last year. The total retail sales of clothing, shoes and hats and needles and textiles in the whole city were 724 million yuan, or 40% lower than the same period last year. The total import and export volume of foreign trade textile products was 1 billion 103 million yuan, 8.3% lower than that of the same period last year, and the total imports of clothing products were 515 million yuan, down 24.4% from the same period last year.
Domestic and international trade is still subject to online sales.
From the domestic point of view, the market is affected mainly from 2 to March, which is reflected in two aspects: the window period of spring sales is greatly shortened, there is basically no catch up situation, and the backlog of clothing in spring is already a foregone conclusion. Orders for summer clothing need to be observed. Due to the problem of capital flow, it is very difficult to have explosive orders growth. From the foreign market, due to the fermentation of overseas epidemic, the export production of foreign trade enterprises has been affected, and some orders have been reduced or cancelled, which makes the inventory pressure and capital pressure increase, and is very difficult. In order to find new production space, some foreign trade enterprises take the initiative to aim at the domestic market and actively carry out upstream and downstream docking with well-known enterprises, resulting in fierce competition in the domestic market.
The impact of the epidemic on the industry's textile industry tends to be two poles. The production of enterprises fighting against epidemic materials is in good condition. For example, Shandong Zibo Huaye nonwovens Co., Ltd. and Shandong Sanger new material Limited by Share Ltd have great demand for medical and health, personal protective and non-woven fabrics, orders are full and supply is in short supply, while other fields such as industrial and construction textiles are negatively affected to varying degrees. Because the demand for medical protective products will continue to grow worldwide, the manufacturers of medical textiles and protective products will remain optimistic about the whole year's business.
Online sales are still the mainstream. 1-2 months, in the absence of normal business, such as lucky wind, Hai Bao Bao, Jin Hao and many other enterprises have chosen online channels to carry out some products sales. According to incomplete statistics, the proportion of choosing the proportion of market electricity supplier sales increased by 35.48% in 1-2 months, up 19.35 percentage points from 16.13% in December last year, and the proportion of e-commerce sales increased by 18.06%, up 10.97 percentage points from 7.09% in December last year. In March, with the overall control of domestic epidemic situation, the specialized markets such as Zichuan textile and garment city and Zhoucun textile world resumed, but the recovery rate was only 30%. Although the proportion of market electricity supplier sales began to decline, there will be no big fluctuations in the short term, and the sales of e-commerce providers will further rise.
Transformation and development of enterprises to enhance resilience
In the first quarter, affected by the epidemic, some textile and garment enterprises in Zibo city were engaged in masks, protective clothing and their raw and auxiliary materials production through exploration, innovation and successful transformation. They provided related materials for fighting against the epidemic situation. A typical example was the Hai Bao Bao group. As a denim clothing manufacturer, from February 8th, they received the municipal government's task and completed the donation to 1000 protective clothing. Before and after, it took only 3 days. The Internet based "Internet +" major project -- the global garment customization network collaborative manufacturing service support platform, quickly realized the product design, R & D and flexible manufacturing of protective clothing. In April 3rd, the Shandong Shang Niu Intelligent Manufacturing Co., Ltd. under the Hai Si Bao group gained the export sales certificate of People's Republic of China medical device products (disposable isolation clothes), and obtained the right to produce and sell in China. It can be seen that the transformation and development of textile enterprises in Zibo in recent years, the market resilience and adaptability have been further enhanced.
The operation of chemical fiber industry is less volatile. From 1 to February, the production of chemical fiber reached 7 thousand tons in the city, slightly lower than that in January in February, but the output was basically flat with that in December of last year. During the Spring Festival and the epidemic period, as the two major chemical fiber enterprises in Zibo, Qilu acrylic fiber factory and Bashan group, all of them, except for the risk reduction of the Bashan group and 10 Yu Tian of the government restriction, started to stop production. All of them were fully horsepower and fully started to resume production. In March, the production of chemical fiber industry was stable, the market and orders were relatively stable, and the products were mainly exported to Fujian, Hangzhou, Shanghai and other domestic markets.
Insufficient orders and poor sales are the outstanding difficulties facing enterprises.
It is understood that the shortage of orders has become the primary difficulty in the production and operation of enterprises. According to the survey results, more than 60% of the enterprises have insufficient orders. In addition, due to the fact that the epidemic has not yet ended, commercial entities have not yet been fully restored to normal business, and passenger traffic is also less serious than normal. In addition to the decline in orders, export enterprises also appeared to be in or out of the country.
Affected by the epidemic, many textile enterprises have seen sharp increase in inventories, increased cost burden and tight capital chain due to the reduction or cancellation of orders. In March, the survey center of the city's textile industry development center conducted a questionnaire survey on the chemical fiber, home textiles, silk, clothing and industrial textiles in the city. More than 90% of the enterprises had stock in varying degrees. The silk industry accounted for 38% of the capacity, and the sub industry inventory of chemical fiber, home textiles, flour and industrial textiles accounted for 2%-15% of the production capacity. Volume accounts for about 20% of capacity.
In this regard, it is suggested that the relevant enterprises should carefully arrange production load, raw materials inventory and investment projects under the severe situation of global epidemic prevention and control, vigorously prevent and control the risk of capital chain, and strive to maintain stable operation at low speed. Enterprises should seize the opportunities entrusted by industrial digitalization and digital industrialization, speed up the application of 5G network and big data, and promote scientific and technological innovation. We will strive to expand new growth points and form new development momentum.
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