Can Road Textile: Products And Channels To Grasp Both Hands.

An epidemic has caused many textile enterprises to get into a "deep water". When spinning enterprises are faced with difficult time for domestic demand reduction and overseas orders cancellation, Shaoxing Keqiao Ke Lu Textile Co., Ltd. (hereinafter referred to as "Ke Lu textile") has a smooth flow. The sales manager of the company, Miss Chen, told reporters that the "ice silk rib" fabric product, which was newly developed and marketed, can stand out in the market sales, and has been sought after by many two manufacturers of garment factories and fabrics.

Focus on products
New fabric will start.

Founded in 1992, Ke Lu Textile Co., Ltd. is a textile company integrating R & D, production and sales. Over the past 30 years, we have been focusing on medium and high cost performance fabrics, leading research and development, complete products, specializing in the production of polyester Yang de Rong, R/ Rome, prickly wool knitted fabric and Shenil fashion fabrics. The company's market is located on the first floor of the East China light textile market, and its warehouse is located in Xingye Road, Keqiao.

Sample room

Ke Lu textile has a professional R & D team of about 15 people, focusing on conquering new products. It is understood that every season can be prepared 20-30 new fabrics, and then according to customer feedback selected 2-3 of them to the market. "Ice thread rib" and "Imitation cotton rib" were launched in the market at the end of last year, so the epidemic has little impact on us. Although the share of foreign trade has been reduced, the two products that have been developed exclusively have great advantages, and the market share is very optimistic.

Ice silk rib fabric

Ice silk rib, Imitation cotton rib fabric

According to manager Chen, ice silk rib fabric has been added with ice cream. It feels cold and smooth, has a good vertical feel, high elasticity and abrasion resistance, good moisture absorption and sweat perspiration, and is more comfortable after electrostatic treatment. The cotton imitation rib is close to the pure cotton fabric on the hand feeling, the moisture absorption and sweat perspiration is not inferior to the pure cotton, but the price has the superiority, is suitable for making the cardigan, the polo shirt, the T-shirt and so on women's clothing and the children's coat. According to manager Chen, several new fabrics for autumn and winter are also being launched this year. For example, a group of dressin and Del cotton fabrics with hidden rib effect are suitable for making Bottomwear and warm suits in autumn and winter. At present, customers react better and have many orders.

Derry and Del cotton fabrics

Warehouse spot

Warehouse spot

New attempt
Seize online opportunities

In the uncertain market situation, it is possible for the textile enterprises to have a good voice by taking good products. At the same time, we should prepare for danger and prepare for the rainy day, so that we can make further progress. "We have always had a plan to open new sales channels online, because the sooner we catch new things, the sooner we will seize the bonus. The Internet is a new outlet for fabric sales." Chen told reporters that since the outbreak of online clothing sales has been better than the physical stores, so the company is also planning to seize the opportunities online, "we feel it is necessary to take this step, to make a new attempt."
May Road textile participate in 2020 Zhejiang export online trade fair (Vietnam station)
May Road textile participate in 2020 Zhejiang export online trade fair (South Korea station)

Kelu textile has finally chosen the global textile network and the online Textile City platform, and has participated in the offline docking activities organized by the global textile network and the online light textile city. The "apparel brand supply chain precise docking" - entering the Bo Yang Group, and the "2020 cloud docking meeting" - "China and Korea autumn and winter fabric special" held in live broadcast form, "2020 Zhejiang export online trade fair" (Vietnam Station - spinning) "Weaving special field" and other cloud docking, cloud exhibition, all have achieved good results. "If we live on other platforms, although the amount of viewing will be relatively large, precise delivery is not as high as the global textile network, because all the people who come here are peers or purchasers." Chen said that during her live broadcast, she also saw many excellent exhibits, hoping to have the opportunity to carry out in-depth exchanges and cooperation with her. "Now the economic situation is not very objective, we need to hug more people to warm up, and broaden channels, and make products well, there must be a market and a way out." (photo, text / Dajing)