After Reading The Bosten In The Post Epidemic Era, The More We Know The More Adversity, The More We Dare To Be.

The arrival of the new crown disease has brought the "red light" to the overall economic environment. According to the central bank data, GDP in the first quarter of this year dropped by 6.8%, and the economic operation was under greater pressure. All industries are not optimistic, and the clothing industry has not been spared. In this economic situation, the self accumulation of enterprises has become the key to resist the storm, and the length of enterprise's subsequent development depends on the depth of its self cultivation. Then, how should we launch the Jedi counter attack and realize self rescue in the face of the epidemic test and the "darkest hour"?

Against the trend, how do brands fight back "Black Swans"?

In fact, in the early stage of the outbreak, we can see that the "decompression mode" of different enterprises is also quite different. Some choose dormant, repair and earn some benefits, others choose to be in the opposite direction, and take the lead in leading the industry to "Black Swans". In the latter business, there is Bosteng's name.

During the epidemic period, Bosideng adheres to the "warm world" brand mission and provides cold protection to front-line workers in major cities and provinces, including Wuhan and Hubei, which are more serious and with low temperatures. According to Bosideng's official announcement, as of March 18th, Bosideng has donated donations to 438 hospitals and units throughout the country. Down Jackets A total of 151368 pieces, with a total value of over 300 million yuan, will fulfill the "warm promise" in practical action.

In addition to actively joining the army of salvage aid, Bosideng also plays a professional advantage to demonstrate the self-confidence of Chinese brands in the international arena. Affected by the epidemic, in February of last year, China's fashion force was coming to the international fashion week. In the face of the domestic and foreign media's question of "collective absence of Chinese faces", Bosideng should be a "counter traveler" as China's first London Fashion week. Down jacket brand Using Chinese red to "brighten" the show, the international fashion design and ingenuity of product quality perfectly blend, won the blessing from all over the world called "China refueling".

This move not only made the international fashion community feel the charm of Chinese brands, but also conveys a message to the outside world: the world's show, Chinese brands are not absent. At the same time, Bosideng's position also shows us that even in a very special period, professionalism and quality are always the top priority of enterprise development.

Brave innovation is a must in the post epidemic era.

After hitting the counter signal, Bosideng, who has always been highly praised by the ingenuity, faced the challenges of the epidemic, and actively innovating and innovating the strategic layout for driving the sustainable development.

During the epidemic, in addition to bringing more high-quality products to the international stage of London Fashion week to show the charm of China's fashion brand, Bosideng also adopted flexible modes such as off shop sales, contactless service and so on, so as to form a better link with consumers and provide a more secure and diversified consumption experience for the national down jacket fans. It can be seen that by deepening the structural reform of the supply side, Bosideng accelerated the transformation of the old and new brands of Bosteng brand in order to enhance the product quality and implement the fine retail operation mode, and also allowed the brand to successfully get through the climbing period of the epidemic.

In order to catch up again in the post epidemic period, Bosideng creates the opportunity of self transformation, and achieves the incentive and empowerment of team management by releasing the largest equity incentive policy in history. It is understood that Bosideng The first 3 equity incentive programs have effectively mobilized the internal motivation of enterprises and achieved rapid growth in performance. In 2015-2018 years, Bosideng's revenue rose from 5 billion 787 million yuan to 10 billion 383 million yuan, and net profit from mother yuan increased from 281 million yuan to 981 million yuan, achieving stable and rapid growth in the early stage of strategic transformation. Although the performance appraisal index for the 2020-2022 fiscal year has not been released, the big and long term incentive plan at the current time will undoubtedly help enterprises better bind the management team and achieve steady growth in the next 3 years.

It is worth mentioning that Bosideng also anchored the fundamental point of "user first", taking customer value as the highest pursuit, combined with the frontier technology application of 5G technology, artificial intelligence and big data, to systematically upgrade and transform the production, circulation and sales process of commodities, thus achieving the establishment of the core competence of brand digital management.

The activation of endogenous driving force for sustainable development and the creation of effective supply of customer value have always been a commonplace among enterprises. The innovation of Bosideng's internal and external mode undoubtedly shows us the way to reactivate China's clothing brand in the post epidemic era.

Ingenuity and quality, Bosideng is popular at home and abroad.

In response to the mainstream of the times, in response to the call of the state to "craftsman spirit", we have focused on Bosideng, a down jacket for 44 years, and every down garment has been innovating at least 150 or more processes in down, fabric, craft, and edition. It is precisely because of this insistence that the quality and warmth of Bosideng down jacket are well received at home and abroad.

Although the economic environment is still grim now, quality and profession will never be left behind by the times. Bosideng's "focus on down jacket" development model for many years is just a process of constantly improving professional level and optimizing product quality. In other words, there is a saying that "people who get the flow will get the world". At present, it seems more suitable for the "quality to develop".