Cohesion And Integration, Shoulder To Shoulder! Long Hair International Efforts To Create A Closed Loop Of Textile And Garment Ecosystem

In May 19th, 2019 textile and garment industry annual elite list cloud released and "elite ten years model power" cloud forum held online. As a co organizer of the event, the international fashion center of Chang FA has shared with the dozens of industry models "in the clouds" to share the glorious moment. On the occasion of this event, this reporter interviewed Cai Man, executive deputy general manager of the international fashion center of long hair. He talked about the topic of helping the enterprises to cope with the challenges of the epidemic and embracing sustainable development, and deeply interpreted the value and power of the international fashion center.

TAWEEKLY: first of all, congratulations on the "ten industrial parks (platforms)" of the top 2019 list of the textile and garment industry in the international fashion center of long hair. How do you feel? What do you think is the advantage of the international fashion center?
Cai Man: first of all, I want to thank the guidance unit and the organizers for their hard work. A as a co organizer of this event, the international fashion center of long hair has been honored to share with you dozens of industry models "in the clouds" to witness this moment.
The textile industry is a traditional industry, leading industry, rich people's industry and fashion industry in Keqiao. Its industrial advantages are obvious and its business environment is good. Based on the advantages and development of Keqiao's industry, based on its own characteristics, Chang FA's industry closely follows the development trend of the industry, creating a differentiated offline space integrating exhibition, public service, trend, design, intelligence, trade and so on. The ecosystem of the Internet and new retail formats will help boost the transformation and upgrading of the industry.

As a distinctive textile and clothing exhibition and trade complex, the long hair international based on the design and empowerment as the source of the strategy, gathered high-quality industrial resources, has shown a strong momentum of development, and has been supported and recognized by many domestic enterprises and local institutions in Keqiao. In 2019, hundreds of industrial activities such as industrial docking, fashion publishing, high-end forum and other activities have effectively promoted the zero distance exchange and business interaction between the upstream and downstream of the textile and garment industry chain. In particular, the "Yangtze River Delta textile and garment industry innovation service platform" award, let Changfa international firmly develop confidence.
TAWEEKLY: after the outbreak of the new crown, many textile and garment enterprises are facing challenges. They are also exploring new opportunities for development. There is an urgent need for better service platforms and means. How can the international fashion center of long hair help enterprises cope with challenges during the epidemic?
Cai man: 2020 is a special year. In the epidemic and recovery, Keqiao textile industry has shown great strength and resilience. Long hair international landing in Keqiao, has the bounden duty in front of the epidemic.
In the early days of the epidemic, the international fashion center, responding to the call of the government, combined with the advantages of the platform industry resources and the team of experts and consultants, actively helped enterprises cope with the challenges of the epidemic, especially in helping enterprises to do well in resuming work and resuming production, finding out the direction of new product development and the value-added transformation of products.

On February 10th -4, 28, the joint fashion CFU creative fashion alliance of long hair international fashion center, under the guidance of the Propaganda Department of the Keqiao District Committee, launched the online public welfare course of "CFU CARE epidemic prevention and change". A total of 10 teachers attended more than more than 50 courses, with nearly 20 thousand people serving. This event has been strongly supported by relevant functional organizations in Keqiao District, and has been jointly promoted.

Since the resumption of work, in the face of the need for fabric dealers to develop online sales channels, the long live international fashion center has opened up the red space for professional networks of Keqiao, which has been set up for free by the international fashion center. It has been successfully applied to nearly 20 local businesses.

On April 20th -4 25, under the guidance of the Circulation Association of China Textile Industry Federation, long FA completed the online docking meeting of Cloud Collection and early summer new year. Over 20 exhibitors exhibited 200 new samples, and more than 200 professional groups as the main body of the exhibitors were online docking. There were immediate orders that were immediately visible, and there were also opportunities for long-term cooperation in the future. To provide valuable services for more channels and brands.
TAWEEKLY: at present, the traditional channel has the chance of change. In the second half of the year, we believe that the development of the industry will accelerate. So what specific measures will be taken to serve the enterprise more effectively and achieve sustainable development for a platform?
Cai Man: the nineteen major reports of the Party pointed out that China's economy has shifted from the high-speed growth stage to the high quality development stage, and is in the key stage of changing development mode, optimizing the economic structure and changing the driving force of growth. This is precisely the development stage of China's textile industry.
In order to achieve high quality development, the textile industry must be transformed, but in what way can it be transformed? In what direction? I believe that many enterprises are troubled by business operators.

One, the best cloth is new, and the cloth is sold in the form of money.
The foundation of China's Keqiao textile industry is strong, but there are common problems in product design, fashion performance and so on. To enhance competitiveness, the fabric industry needs to integrate creativity, design, innovation and technology. The final value of fabric needs to be transformed into clothing display through design. The international fashion center of long hair is actively promoting the "excellent cloth new" project to help Keqiao's fabric enterprises to transform, and there have been successful cases. It is our goal to "choose money to fashion new landmark". The design resources and fashion elements of the international line of long hair international grafting are used by Keqiao fabric enterprises, which helps Keqiao become more and more diverse, more and more high-end, more and more fashionable, and more and more intelligent.

Two, "online" transformation
The "online" transformation is a trend. The emergence of the epidemic has undoubtedly accelerated the pace. Consumers' deep online has become the norm. Many companies have begun to connect consumers with online marketing and social marketing. The new channels such as live broadcasting and social business have developed rapidly, and the fabric enterprises need to seize the new round of development opportunities. Long hair international has provided the live technology and venue support for local enterprises in Keqiao. Fabric companies have already tried TO B's fabric live broadcast, and some customers have learned the fabric and placed the order through live broadcast. The result is very good. Facts have proved that not only the retail industry is suitable for direct broadcasting, but also TOB's fabric enterprises are also a way to bring live goods in the background of industry transformation. Including the previous mention, the first online docking meeting of Yun Ji Cai, new summer and new year, pioneered the service concept of "cloud docking". The quality and resources of the suppliers and suppliers, the new products and the technology exchange have been recognized by all of us.
TAWEEKLY: the whole textile and garment industry is paying more and more attention to the sustainable development and healthy and orderly growth of the industry. How do we understand and plan for sustainable development in the international fashion center?
Cai Man: the sustainable development of the international fashion center of long hair is inseparable from the guidance of the industry and the strong support of the local government. As a matter of fact, Chang FA international will always base itself on the industrial advantages of Keqiao and take the differentiated route, and strive to build a textile and garment industrial chain ecological closed-loop, to promote the fashion industry, and help the industry and Keqiao enterprises to achieve sustainable development.

At this stage, long hair international has built a diversified industrial environment to do fine and meticulous enterprise needs. Introducing the trend integrated service body, empowering the merchants from the front and back processes of fabric color, design and so on; building a global centralization center, making use of the supply chain platform to trade and match the upstream and downstream enterprises; introducing the "Master Studio", gathering the senior design force to enhance the fabric price. At the same time, combined with industry guidance, under the guidance of China spinning union circulation branch, the CFU creative fashion alliance was set up to integrate the high-quality production, learning and research institutes, and integrate high-quality content and resources into industry empowerment.
Through the interaction and interaction of online and offline energy platform, the deep integration of Yangtze River Delta and local industrial resources, Changfa international has begun to serve as the advantage and power of Keqiao's fabric market to give fashion new kinetic energy, as the "innovation service platform of the Yangtze River Delta textile and garment industry". On the basis of "selling cloth on the basis of money", in the direction of "selecting money to long hair and fashionable new landmark", we will lick bricks and tiles for the industry's innovation and sustainable development.
TAWEEKLY: looking forward to the future, how will long Fashion International Fashion Center help enterprises cope with the adverse effects of the epidemic and how to grasp future development opportunities?
Cai Man: next, Chang FA international will continue to adhere to the industrial service tenet of "creative source engine, cohesive fashion collection", adhere to the direction of sustainable development, set up a series of activities based on Keqiao, practice hard, and effectively build a closed loop of textile and garment ecosystem with fast reverse as the core. It is a ODM company with excellent originality, original ability, R & D and quick response. The ability of fabric suppliers, downstream brand enterprises and channel providers provide precise docking of value services.
At the same time, the long hair international will strive to create the CFU creative fashion alliance, and the Union (production, study, research) alliance members unit characteristics and social resources, and promote the cooperation and development of the middle and lower reaches of the textile and garment industry chain. Under the influence of the epidemic, the textile and garment industry colleagues need to help each other and need to hang together to keep warm and tide over difficult times. CFU creative fashion alliance integrates the high-quality enterprises in the industry, integrates the innovation and development of fashion creativity and local advantages and characteristics industries, and further promotes the development of the textile industry chain "industry + fashion + creativity + design", which will inject new vitality into the upgrading and development of the textile industry, and jointly cope with the impact of the epidemic, and help the long-term development of the industry.

We can't pry the whole industry, but we can act as a booster for the industry. Although the environment is more complex, industry development is still in an important period of strategic opportunity. I believe that China's textile industry will usher in a better tomorrow.