Forecast Of Output Scale Of China'S Garment Industry In 2020: Production Scale Will Show A Downward Trend (Figure)

In recent years, China's clothing consumption has shifted from the consumption demand of a single shelter to the cold and comfortable to the consumption trend of fashion, culture, brand and image. The garment industry is facing the pressure of transformation and upgrading, and the growth rate of the industry is declining. In 2019, clothing output rebounded slightly. According to the statistics of the National Bureau of statistics, in 2019 1-12, China's garment enterprises above Designated Size completed 24 billion 472 million garment production, an increase of 3.28% over the same period last year. In 2020 1-3, garment enterprises above Designated Size completed 4 billion 618 million garment production, down 20.3% from the same period last year. According to the China Industrial and Commercial Research Institute, under the influence of epidemic situation, the output scale of garment industry will be decreasing. It is estimated that in 2020, China's garment enterprises above Designated Size will have 21 billion 90 million garment output, down 13.8% from the same period last year.

Data source: China garment industry market prospect and Research Report of 2020

Future development trend of the industry

(1) the trend of younger and individuation is more and more obvious.

At present, young consumers are gradually becoming the main consumers. The domestic consumption market has a more obvious M consumption structure, and the high-end and low-end consumer market has steadily increased, and the middle market has gradually reduced.
At the same time, the consumption concept of consumers in China has changed, consumption is more rational, consumers are becoming younger, individualized and internationalized, paying more attention to product quality and meeting individual needs, yearning for more high-quality, creative products, more reasonable prices and better shopping experience and services, especially young people pay more attention to personalization and fashion. They also want to build a resonance and emotional link with the brand, and express their way of life through products.

Fashion changes accelerate industry segmentation

In the process of the rise of new consumer groups, enterprises can not label consumers in the 60, 70 and 80s consumer groups in the past to label the post-90s and 00 consumer groups. This means that the new round of consumption upgrading is more changeable, diverse and multi-dimensional. Individualized, differentiated and differentiated lifestyle leads to the unconformity of brand appeal. Many clothing brands will introduce younger and styled sub line brands, and more small and beautiful niche brands will be favored. Younger and high-end will gradually become the main trend of garment industry transformation and upgrading.
As consumer fashion tastes and personalized needs continue to improve, men's clothing consumption is more branding, internationalization, outdoor and leisure. Business dress, business and leisure, outdoor leisure and so on will be further subdivided. Precise marketing and customized products will become the focus of competition for men's clothing brands.

Mobile social networking has become a new consumption engine.

Mobile social interaction can not only stimulate users' consumption demand positively, but also use the information sharing function of social platform, and form fission network propagation through the word of mouth of users. Experiential consumption experience and dissemination of acquaintances can more effectively endorse goods, enhance users' trust and consumer confidence, and continuously enhance the frequency and efficiency of purchase, so that brands and customers can be more satisfied. The communication between them is more temperature, and establish a close and direct link like social "friends" to better meet the personalized needs of consumer groups.

Fourth, online and offline channel integration.

With the development of e-commerce in the past few years, the bonus period of e-commerce will be coming to an end. Compared with the entity store, the electricity supplier needs a huge promotion fee, as well as website operation costs, labor costs and so on. These costs add up to the cost of setting up a physical store, and even many district shopping rents are gradually declining. The channel of garment industry is not only limited to online or offline, but should integrate channels. For example, UNIQLO, in a few years ago, opened the online and offline models with the same price, guiding consumers not to limit themselves to online consumption.

5. Intelligent manufacturing and energy upgrading.

At present, a new round of technological revolution and industrial change is sprouting up. The formation of big data, the improvement of computing power and the evolution of network facilities drive the development of AI into a new stage. Intellectualization and networking become the important direction of technology and industrial upgrading and development.
At the same time, the intelligent manufacturing in clothing industry has gradually entered the stage of digitalization and networking upgrading, and further realized the application of artificial intelligence technology such as Internet, cloud technology, Internet of things, intelligent robot in various key links of production and marketing, and the level of automation of sewing equipment will be significantly improved. The application of big data +AI algorithm predicts consumer demand, assists creativity, design and product development; intellectualized windows and vending machines deepen technology interaction with consumers, so that consumers can get a more three-dimensional shopping experience; service robots will open new shopping smart shopping, virtual fitting system to optimize online shopping experience.