"Cloud Release" Attracts 34 Million People In The Whole Network, Sheng Hong, China'S Fiber Fashion Trend 2020/2021 Interpretation, Integrity And Innovation.

The light grey fabric has printed effect on it. A white crane with Chinese traditional culture is so lifelike; pure coloring of sapphire green, big red, black, gray, white and so on; different materials with different textures are stitching together and relatively loose overall shape. All these elements create a strong fashion flu.

The main character of this conference is not fashion, but the fabric behind fashion.

In May 28th, Sheng Hong, China fashion trend 2020/2021 released In the "cloud" Chinese screen appearance. The new model of all-around digitalization breaks the limitation of time and space through the direct broadcast of one party, integrating fiber, technology, environmental protection, fashion, art and humanity, and fully demonstrates the distinctive color of fiber given to fashion.

The trend of China's fiber industry is guided by the Ministry of consumer goods industry of the Ministry of industry and commerce. The China Chemical Fiber Industry Association, Donghua University and China Cotton Textile Industry Association Co sponsored the cooperation of Jiangsu Guo Gao Ke Fiber Co., Ltd., through the central video, live broadcast, pepper broadcast, shaking, fiber new horizons and other platforms, which attracted the domestic fiber production enterprises and textile production. Industry chain partners timely online brand representatives, designers, textile and garment professional teachers and students, as well as consumers watch online. The total number of viewers in the whole network platform is 34 million, and the number of people watching online is up to about 700000 at the same time. Concurrent Online China's international textile yarn exhibition online exhibition (yarn exhibition) visited nearly 30 thousand people on that day, close to the 3 day's visit volume. The form of cloud publishing also allows more consumers to participate and feel the new charm and new trend of fashion "behind the scenes hero" fiber materials.

Duan Xiaoping, vice president of China Textile Industry Federation, President of China Chemical Fiber Industry Association, Wang Huaping, vice president of Donghua University Research Institute, Mei Feng, chief engineer of Jiangsu Sheng Hong Polytron Technologies Inc, famous fashion designer Wu Xuekai, actor, singer Wang Bowen and Na Guang Zi Attend the press conference at the live broadcast. Related ministries and commissions And its Representatives of professional associations Attend the press conference online.

Integrity and Innovation:

Nine popular fiber releases

This year's cloud is released. "Guarding the right and reforming the new" Theme, release "Fiber green movement", "fiber and clever thinking", "fiber quality" "Fiber and tripod system" The four chapter, the nine popular fibers, shows the core value of the press conference green movement, ingenuity, quality and system. Hua Ping Wang It is pointed out that the new fibers released this year have made many inherent characteristics of fiber itself such as light, soft, elastic, comfortable, tough and so on. At the same time, we are very concerned about how to reflect these characteristics of fiber on fabric and terminal consumption, so that the function of fiber can truly become a product that can be recognized and accepted by consumers and become a truly popular product.

Guarding the right is the right development, the right idea and the right road. The unprecedented leap of China's fiber from weak to strong, from immature to mature, contains the unremitting efforts of generations of fibers to explore and practice. China fiber is committed to beautifying people's lives, leading consumption and creating demand. It is committed to the harmonious and sustainable development of labourers, resources, environment and society. It is committed to integrating the development of textile and chemical fiber industry into a new era of social and economic development in the new era.

Dingdingxin is a new technology, a new industry and a new mode. In the era of China's erect fiber industry, the tide headed by science and technology, industry and mode, from intelligent manufacturing + green manufacturing to digital economy + new industrial revolution, promoted industrial disruptive innovation and promoted the upgrading of consumption concept and consumption behavior. Nowadays, the antennae of new materials have spread to almost all of human life, from fashion clothes, high-end home textiles to medical protection, and missile assisted flying.

Under the theme of "integrity and innovation", Biologically based chemical fibers, recycled recycled chemical fibers, raw liquor coloured chemical fibers, and selected "fiber and green" chapters, through "green" raw materials, "green" technology, "green" recycling process, and green fiber will bring sustainable development to the extreme, and achieve resource recycling and environmental protection.

Functional fiber, flame retardant fiber, medical and health fiber were selected for "fiber and clever thinking". Through the functions of bacteriostatic, deodorant, conductive and flame retarding of fiber, it can satisfy consumers' pursuit of comfort, health and safety at various levels. Soft fiber and elastic fiber are selected for "fiber quality" chapter. In the process of retractable and comfortable, it can create a comfortable sense of comfort and precision. ? High performance chemical fiber selected for "fiber and tripod system" The precise docking with the terminal reflects the outstanding value of fiber in the extreme application fields such as safety protection, wind turbine blades, pressure vessels, aerospace and so on, and helps to make advanced manufacturing.

"Fiber's current characteristics are manifold. One of the most important points is how to make fibers more closely integrated with people's lives. For example, people's demand for clothing moisture absorption and drainage during sports is appealing to the wind and rain prevention of clothing. In particular, some new fabrics related to the new crown pneumonia outbreak were launched this year. On the one hand, these fabrics can give full play to the function of the fiber, play the role of blocking viruses and protecting, and protect everyone's health. On the other hand, we have made some new designs to make the function of protection fashionable, and combine some traditional Chinese culture, so that we can easily relax the protection, and face the epidemic with a more positive attitude. Wang Huaping said, "we hope that Chinese fiber will bring more convenience to our life."

After releasing nine popular fibers, the organizers announced the first time. Chinese yarn trend This is an extension of China's fiber fashion trend in the industrial chain, in order to cooperate with the yarn brand building and new product promotion work, and work together to build industry development vane to promote the high quality development of the textile industry.

Technology and green:

"Seeing the complex" shows the brilliance of fiber.

The theme of this cross-border release show is Guan Fu By Wu Xuekai himself, he designed 25 sets of exclusive clothing. Wu Xuekai explained that "seeing complex" is derived from a word in the Tao Te Ching, meaning that when people observe the world, they need to experience the state of spring, summer, autumn, winter, grass and wood.

Pure jewels, green and fashionable, all fabrics are springy. ? Wu Xue Kai Explain, now people pay attention to sports, pay attention to comfort, fashion is not only the performance of design, function is also very important. Pure colors are the main trend of fashion this year, and elastic fabrics make the wearing sense more comfortable. The concept of design is suitable for the current crowd to dress and match on different occasions.

Several fashion works in the show also took different material stitching. Wu Xuekai explained that the combination of different elements and different materials formed a combination and contrast. The power of science and technology can bring about new changes in the power of the future. At the same time, the form of embroidered sweater with a combination of fashion will also become a trend.

The whole show shows. 25 suits Closely combined with the theme of the conference and the connotation and denotation of the nine major popular fibers in four chapters, the Chinese characteristic cranes are used to collide with the most fashionable dots and coloured stripes of the current tide, which perfectly integrate the environmental regeneration concept of fabric and the strength of leather texture, and add cotton as an ornament to explore various possibilities of fiber fabrics. In terms of color, the three main colors of pink, green and beige highlight the vitality of popular fibers, and outline the good wishes for the green recycling process and the sustainable development of green fibers.

"Fashion is now integrated with technology, fiber, art and culture, and material is a very important element." Wu Xuekai said.

Talking about how fiber endows fashion with new connotation, Wu Xuekai pointed out that the trend of fiber popularity advocates the sustainability of fiber popularity in the future. Both designers and conference organizers hope to find a new angle to observe the long-term development of fiber and fashion. In the past, designers often paid more attention to the external form of fashion, such as color and profile, but the current and future fashions began from fiber materials to yarns, and then to garments. The power of technology is changing people's understanding and cognition of fashion.

The concept of "rehabilitation" means that we should observe carefully, observe the whole process from the source fiber to the final garment, and explore how to create a beautiful fashion for consumers, and this fashion is a sustainable process and an innovative process of green. Wu Xuekai said.

Besides, Actor and singer Wang Bowen And the supermodel actor and singer that Guang Zi also came to the conference site. From the "fiber Guardian health, smile bless the world" youth mask and smiley face recruitment activities finalists paintings and recycled plastic bottles to make clothes and other topics, talked about this release of medical and health fiber and recycling chemical fiber, attracted many fans to participate in the interaction, and witness the brilliant trend of Sheng Hong Chinese fiber trend 2020/2021 cloud released.

Empowerment and leaping:

Cohesion of industrial value chain

At present, the risks and challenges faced by China's development are unprecedented. However, in the process of coordinating the promotion of epidemic prevention and control and economic and social development, China's economy has shown strong resilience and great potential. In the future, China will continue to adhere to the structural reform of supply side as the main line, adhere to the reform and opening up as the driving force to promote high-quality development, and satisfy people's expectation for a better life.

The change of internal and external factors of macro economic development will drive the value chain upgrading of textile and chemical fiber industry to the middle and high-end, enhance product supply capability and enhance product quality. The continuous development of technology innovation, intelligent manufacturing, green manufacturing and brand building in fiber industry will give more possibilities to chemical fiber and its downstream products. Better matching between supply and demand will meet the demand of end products of personalized, diversified and functional clothing, home textiles and industrial products.

Over the years, the trend of China's fiber industry has provided a broad platform for cooperation and exchanges between upstream and downstream industry chains, and has joined forces between chemical fiber enterprises and downstream manufacturers to promote joint promotion of value of industrial chain in deep cooperation and to push forward the entire chemical fiber industry to a road of high quality development.

In Cloud released the best annual Partnership Award Ceremony 2020. Link, the trend of China's fiber industry has released a list of downstream enterprises that have in-depth and effective cooperation with China's fiber enterprises in the development and application of new fibers and green fibers in the form of video. Besides, Shanghai Yi EU Industrial Development Co., Ltd. and other 26 enterprises have been selected as excellent annual partners.

Best annual partner list

Nine years of development:

Witness and promote the transformation and growth of Chinese fibers

From the initial simple PPT form to the Sheng Hong Cup China fiber creative space works competition, creative fashion sinks, to join the well-known fashion designers to create the annual fiber fashion show, inviting fashion stars and artists to participate in it, then to the designer to perform the crossover show, to dance show the beauty of the fiber, the internationally renowned high definition brand and the Chinese original design brand show.

Since its first release in 2012, China's fiber fashion trend has gone through 9 years. Looking back on the trend of China's fiber fashion, it can be found that the press conference is gradually changing and growing. On this cloud issue, Short term video review of China's fiber fashion trend in 9 years It also led the audience to review the important moments along the way.

Over the past 9 years, the trend of China's fiber industry has grown from scratch to excellence. With a forward-looking vision and a striving for improvement attitude, it has been "professional and efficient", making Chinese fiber trend become the vane of industry development. To this end, this issue has specially set up a commendation link for the contribution figures of China's fiber fashion trend. Wang Yuping, head of the national advanced functional fiber innovation center, former vice president of China Chemical Fiber Industry Association, vice president of Donghua University Research Institute and director of the Key Laboratory of high performance fiber and products Education Ministry (B) of the Ministry of education, Wang Huaping, won the "China fiber fashion trend outstanding Contribution Award".

The conference also announced that Miu Hangen, chairman of Sheng Hong group, won the "special contribution award for China's fiber fashion trend". It is worthy of the name. Looking back in 2013, when China's fiber fashion trend is still in the early stages of growth and groping ahead, Sheng Hong Group's forward-looking strategic vision has been strongly supported by the trend. Along the way, Sheng Hong Group has always been a strong supporter of China's fiber fashion trend.

In this regard, Miu Hangen, chairman of Sheng Hong Group In an interview earlier, he said: "The trend of China's fiber industry is starting from the whole industry, becoming a platform for the collaborative development and innovation leading of the ecological circle, amplifying the domestic and international influence of the whole industry, which is a good thing for the high quality development of the enterprise."

Miu Han also said that the deep participation in China's fiber fashion trend release prompted Sheng Hong to increase investment in equipment upgrading, R & D and manufacturing, and also provided impetus for Sheng Hong's R & D and upgrading, and also promoted the widespread spread of Sheng Hong brand.

All the way down the road, the corresponding issue behind the publication is the continuous growth and transformation of China's fiber industry in the past 9 years in many aspects, such as product development, technological innovation, functional upgrading and fashion integration.

Over the past 9 years, the trend of China's fiber industry has triggered a "revolution" in China's fiber industry. Original innovation and collaborative innovation have become a beautiful scenic spot in the industry. The development of "green fiber" has become the conscious behavior of the industry to practice "green water and green hills, namely Jinshan Yinshan". Industrial agglomeration, leading effect and subdivision are becoming new trends in the industry. After the outbreak, development is still the absolute principle. In the new stage of development, China's fiber industry will remain firmly committed to "science, technology, fashion and green" and continue to strive for high quality development.

In addition, the press conference also announced that In the new year, the Tong Kun group will become a cooperative unit of China's fiber fashion trend 2021/2022.