Zhu Xiaokun, Chairman Of The National People'S Congress And Chairman Of Tiangong International Board Of Directors: The Epidemic Is A Crisis And An Opportunity. Foreign Trade Enterprises Should Speed Up The Transformation Of Digitalization.

Since the beginning of this year, after nearly two years of Sino US trade friction, China's foreign trade enterprises have been hit hard by the epidemic, and many enterprises are struggling.

According to the data released by the General Administration of customs, the total volume of imports and exports in China from 2020 to March was 943 billion 220 million US dollars, down 8.4% from the same period last year, narrowing 2.6 percentage points over the first two months, of which the export volume was 478 billion 210 million US dollars, down 13.3% from the same period last year, narrowing by 3.9 percentage points over the previous two months.

But at the same time, cross-border trade and other new business status of foreign trade continues to maintain a momentum of development. Among them, the import and export growth of Customs cross-border electricity supplier management platform is 34.7%. Alibaba international station took the lead. The total volume of transactions in March increased by 167% over the same period last year, and the total volume of transactions in April increased by 86.3% over the same period last year.

Zhu Xiaokun, chairman of the National People's Congress and chairman of Tiangong international board of directors, said that the epidemic is a crisis and an opportunity. Foreign trade enterprises should fully realize the necessity of digital transformation, make use of platform advantages and innovate technology to promote the brand reengineering of Chinese foreign trade enterprises in overseas markets.

Export domestic sales "two legs" walk

Affected by the epidemic, foreign trade enterprises are facing many problems such as the cancellation or extension of orders, difficulties in signing new orders, and poor logistics and transportation.

Zhu Xiaokun said that from January 20th to February 20th, foreign trade enterprises in some low risk areas have begun to resume work. And with the gradual control of foreign epidemic situation, the number of European orders to the end of June or gradually pick up, the United States, Brazil and other serious epidemic areas of order recovery is still a period of time.

As far as the transformation of foreign trade enterprises is concerned, the epidemic is an opportunity for the construction of foreign trade enterprises' network sales. Every manufacturing enterprise should seize the opportunity and sell their products to the whole world.

Affected by the epidemic and Sino US trade friction, the export scale of foreign trade enterprises has declined since the beginning of this year. In this regard, Zhu Xiaokun believes that China's huge market volume, the government is supporting the export of foreign trade enterprises to domestic sales. China's foreign trade enterprises should make efforts to adapt themselves to the needs of international and domestic markets according to their own product positioning, walk on "two legs", stabilize exports on the one hand through innovative products, and seek new opportunities in the domestic economic recovery on the other.

This year's government work report also put forward to promote the basic stability of foreign trade. We should support enterprises to increase the employment of single stable jobs, increase credit delivery, expand the coverage of export credit insurance, reduce the compliance costs of import and export, and support the transformation of domestic exports of export products. Accelerate the development of new formats such as cross-border electricity providers, and enhance international freight capacity. Push forward a new round of service trade innovation and development pilot.

Digital transformation

For the foreign trade industry, digital transformation and cross-border electricity supplier exploration have become a direction.

On May 13th, the spokesman of the Ministry of Commerce said at the online press conference of the Ministry of commerce that participating in the exhibition is an important way for foreign trade enterprises to fight for new orders. To actively respond to the impact of the epidemic, the Ministry of Commerce encourages online exhibitions and encourages government sponsored offline exhibitions to take the lead in online development and explore new models of online and offline interaction and integration. By hosting the "cloud Exhibition", we should make full use of modern information technology to enhance the effect of exhibition, publicity and negotiation, and help enterprises catch orders, protect customers and expand the market.

Recently, Zhejiang, Beijing, Guangzhou, Dongguan, Wenzhou, Foshan and many other places have held online cloud exhibitions. The figures empower foreign trade enterprises and have achieved good results.

Zhu Xiaokun told reporters on twenty-first Century economic report that digitalization is a must for Chinese manufacturing enterprises to go overseas. 20 years ago, the domestic and foreign markets had a low positioning of Chinese products and considered that the technology content of Chinese products was low. With the advance of reform and opening up policy, China's manufacturing industry has developed rapidly. After the digitized project is completed, from the order to the factory, customers can track the production and supply process of the whole product and track the progress of the order.

Digital engineering construction can improve the management level of enterprises and promote the docking of Chinese enterprises with the international market. Therefore, the construction of digital engineering is not only the demand for internal management of enterprises, but also the requirement of enterprises to control the international economic cycle. It has an irreplaceable role in deepening customer's understanding of Chinese enterprises and building their own brand. Enterprises should strive to improve the transparency of product production process, technology and product quality.

The traditional thinking of some manufacturing enterprises is obvious, and the necessity of online business construction can not be fully recognized. In this regard, Zhu Xiaokun pointed out that enterprises should fully understand the current market situation, shun the expansion of the era of cross-border electricity network expansion trend of the times, to break the deadlock and speed up the digital transformation. The epidemic will speed up the recognition of the digital transformation of the foreign trade industry.

"Digitalization of foreign trade is not achieved overnight. It needs systematic promotion and implementation. It needs support from the government and platform." Zhu Xiaokun said.

Prior to the news conference of the new China office, Li Kuiwen, director general of the General Administration of customs and director of the statistical analysis department, said that since the outbreak of the epidemic, the Customs General Administration has carried out a number of work around the stable foreign trade, including supporting the construction of the cross border electricity supplier after-sales service system, supporting the enterprises to set up a replacement business center, and improving the supervision of cross-border electricity supplier returns, so as to solve the difficult problem of cross-border B2B export. Encourage enterprises to "go out" boldly.

Alibaba international joint general manager Yu Yong said that the international station will provide more precise business opportunities, profitable orders and deterministic supply chain for all businesses in the platform through the "digital sea stimulation" project, with the knowledge-based insight system and the perfect business capability growth system, so as to help businesses embrace the new era of global digital trade.

Zhu Xiaokun believes that compared with other enterprises, the digital transformation of heavy industry is more urgent, which also puts forward more unique requirements for heavy industry enterprises. Pan Ruigang, chief information officer of Sany, has also indicated that the future of heavy equipment industry will be no less dependent on hardware and software and data.

In addition, Zhu Xiaokun repeatedly stressed the importance of innovation for Chinese brands to the world. No matter what products you make, you must go on the road of innovation. Tiangong group has broken the monopoly of products and equipment in the field of powder metallurgy. Although the tool drill of Tiangong group is an old product of several decades, it always insists on innovating in various aspects such as materials and angles, and constantly meets the needs of various shaving tools through modern materials.

He also mentioned that in the future development strategy, Tiangong group will continue to innovate product research and development to meet the material needs of the more high-end manufacturing industry and improve service efficiency.

(author: Southern finance and Economics National two sessions report group Tang Weike)

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