Force Industrial Design, Bosideng Was Selected For The Second Batch Of Breeding List Of Jiangsu Industrial Design Research Institute.

In May 28th, the Jiangsu Provincial Department of industry and information technology announced the second batch of 6 enterprises listed on the list of Jiangsu industrial design and Research Institute. Bosideng down garments Co., Ltd. was listed among enterprises through voluntary declaration, local recommendation, expert evaluation and so on, and became the first enterprise in Changshou City to choose and cultivate list.

Industrial design is the soul of brand development and the source of industry progress. In order to enhance the basic research level and public service capacity of the province's industrial design, according to the three year action plan (2019-2021) of the high quality development plan for industrial design in Jiangsu province and the circular on the launching of the 2020 key industrial design and Research Institute of Jiangsu Province, the Provincial Bureau of industry and Commerce focuses on construction machinery, high-end equipment, new medical devices, high-end textiles and consumer goods. In the field, the organization set up state-level and provincial industrial design and research institutes.

Bosideng group, founded in 1976, focuses on the field of down garments for 44 years. It has become a consumer recognized expert in Down garments and has led the development of the industry. The company attaches great importance to R & D and industrial design innovation. Jiangsu industrial design and Research Institute of high-end textile industry (hereinafter referred to as "Industrial Design Institute"), relying on the influence and appeal of leading enterprises, as well as the national industrial design center, postdoctoral scientific research workstation and other innovative platforms, brings together all the resources of government, industry associations, enterprises, universities and other resources, and explores the mechanism of the upstream and downstream value chain synergistic participation in R & D. To establish a high level provincial characteristic industrial design and Research Institute with international style leadership.

The industrial design and Research Institute set up a professional team in the form of "marketization + application traction", forming a design R & D team mainly based on industrial design and R & D technicians, with strong R & D strength, software and hardware facilities and innovative environment. We are committed to tackling and grasping a number of key common technologies and cutting-edge technologies in the industry. The main directions include fashion trend research, clothing design and production technology, functional fabrics and feather down research, down garment and product standard research, achievements transformation and industrial cooperation docking. At the same time, we should extensively carry out services such as industry information, R & D design, basic research, personnel training, technological innovation, industrial docking, entrepreneurial services, exchange and cooperation, transfer of design results, and explore new modes of industrial design research achievements transformation and industrial collaborative innovation.

Bosideng is closely related to industrial upgrading, focusing on the main business of down garments, stimulating brand potential, upgrading energy design, upgrading industrial design capabilities and fashion discourse power, and trying to focus on one category in the areas that are best suited to them to achieve global leading position. In 2019, on behalf of China's down jacket brand, landing in Milan fashion week, showing the professionalism and design strength of Chinese brands. Hand in hand to let Paul, Gao Teye, KENZO, Ennio, and so on, and other international top design resources publish a joint series to explore the new aesthetics of down jacket, win the praise from celebrities, celebrities and authoritative media at home and abroad, and continuously enhance their international influence. The first Dengfeng series global top down coats, leading the breakthroughs in the down jacket industry, caused a sensation at home and abroad. It also accelerated the upgrading and transformation of intelligent manufacturing, and realized the interconnection between stores, factories and distribution, laying the foundation for the transformation of C2M in the future.

At the beginning of this spring, at the critical stage of the spread of the new crown pneumonia epidemic, Bosideng learned that there was an urgent need to isolate the protective clothing. The industrial design and research institute took the initiative to assume responsibility and set up an isolation garment design team quickly. It took only 48 hours from the R & D, staff training, stocking and production equipment to the formal operation. The prevention and control of the battle highlights the design responsibility. Under the pressure of the epidemic, Bosideng design team also overcome difficulties and meticulously co-ordinate, and debuted in London Fashion Week on February 16th as a fashion show. The international friends chanted "China refueling" and let the world hear the voice of China and feel the spirit and strength of Chinese fashion.

With the consolidation of the domestic epidemic prevention and control situation, the domestic demand market consumption recovery and expansion upgrading are starting to accelerate, and the market demand in the future is increasingly concentrated on the top businesses and brand goods. Gao Dekang, chairman and President of Bosideng group's board of directors, said that the company will adhere to the brand led development model, design innovation as the driving force, continue to increase investment, activate innovation mechanism and effective supply, and create the core advantage of "fashion + function" to provide global consumers with "high" and "value" experience of China's good products. At the same time, we should integrate the quality resources of the global industrial chain, enhance the capability of basic research and design innovation, and build an industrial design and Research Institute with global influence and domestic first-class as soon as possible, so as to provide strong support for improving the quality and efficiency of Jiangsu's textile and garment industry and upgrading transformation and upgrading.

It is understood that the next step will be to strengthen the provincial industrial design and Research Institute nurturing list guidance, and keep track of the progress of the development, help enterprises solve the difficulties and problems in the creation, and have the acceptance conditions of the provincial industrial design and Research Institute, and guide the relevant acceptance preparation work. For the purpose of creating mature objects to meet the acceptance criteria, the provincial labor office will organize experts to conduct assessment and acceptance in a timely manner, and award the "Jiangsu provincial industrial design and Research Institute" for approval.