Cut Off The Physical Shops Do Live Clothing Female Boss All In Electric Providers Hope "Overturn".

Some people say that live goods are being ushered in 100 billion level draught. Over the past 10 years, millions of treasures have been accumulated, and the anchor's little sister will be able to achieve a 6 hour live broadcast. Some people say that 80% traffic is concentrated on head anchors only, and that 70% of the business people with monthly income are below 10 thousand yuan; some say, about 200000 yuan for short video, 1 million for 4 months, or no profit for profit.

Is the live broadcast a deep pit or a blue sea? What is the real live broadcasting? What kind of confusion or sweetness is Zhengzhou local wholesaler transforming live broadcasting?

From now on, the Henan Commercial Daily and Zhengzhou wholesale market public number simultaneously launch a series of reports -- "Zhengzhou boss live with goods survival record", the lens is directed from the traditional wholesale cross-border to do live goods business.

The same is crying out to sell clothes, 24 years ago, Wang Haiyan is in the 20 square meters of stalls, standing on the stool, facing the bustling crowd, shouting loudly: "38 yuan special treatment, pass by pass, do not miss!"

24 years later, the visible crowd turned into a 7 inch screen in the screen, the point of praise, like this, the word goes hand in hand, "sisters, 14 yuan package, only the last 3!"

With the times changing, overcapacity and narrowing of channels, she had trouble sleeping all night, and had to transform herself from traditional wholesalers to cargo anchors. It took 9 months to accumulate 174 thousand fans.

However, it is not clear how long it will take to achieve bulk cash transfer.

170 thousand fans and two bits of live iron powder.

At 23:26 on May 30th, Wang Haiyan and his cousin did not finish work in the shops and live rooms in China World Trade Center, Zhengzhou.

In the live screen, there are 49 iron powder with them.

They were broadcast from 1 p.m., and they had been broadcast live for over 10 hours.

From the first live broadcast of the new year's Eve, she never slept before 2 o'clock in the 97 days.

Since its first short video in August 5, 2019, Wang Haiyan has been fighting for more than 9 months in the short video area, and has accumulated 174 thousand fans. This data in Hangzhou and other cities will no doubt be submerged in the sea, but in Zhengzhou's local clothing market, it is more dazzling.

She never thought it would be so hard. Many years ago, when she was doing wholesale work in the clothing market of Dun Mu Road, she also had a hard time: sleeping in the warehouse at night, in the cold and biting winter wind, she had to run far to the toilet, and she was kicked up by the local buyers at 5 a.m.

This kind of suffering began 24 years ago when she took a green van from Shandong to Zhengzhou. At that time, Wang Haiyan, a 16 year old girl, came out of the examination room in junior three, did not wait for his grades to come out, and packed several clothes to change clothes. He jumped onto the train and went to uncle in Zhengzhou's clothing business.

Once earned 100 thousand yuan a day.

At that time, the days were very bitter and tired, but in the history of the wholesale clothing, the sugar age. After 4 years' work, until 2000, uncle left the stalls of the road to the village and left. In addition to the valuable stalls left behind, there are 4 years of business skills, vision and courage. The 20 year old girl finally came to her own age.

Dad lent her 100 thousand yuan as the starting capital, plus his uncle lent her 100 thousand yuan. Wang Haiyan only spent two years to earn his investment, and he also borrowed the debt he had borrowed from his father and uncle.

Wang Haiyan recalled to Henan Business Daily reporter that when business is best, 20 thousand clothes are sold one day, 5 yuan for a piece of clothing, and 100 thousand yuan a day.

By 2004, Wang Haiyan and so on came to his cousin, who was also a close partner in the future. The manager is responsible for store operation and management. She often runs and purchases goods and goods in Guangzhou and Zhengzhou.

Now they are the protagonists of live broadcasting.

Wang Haiyan will be divided into these stages of clothing business: from 1996 to 2005, business depends on courage and hardship; business from 2005 to 2015 depends on luck; now it depends on wisdom, sincerity, and whether additional value can be provided.

Remove the stall and live the main live broadcast.

Around 2017, Wang Haiyan began to perceive changes in the clothing business.

She wanted to shift to the retail side to contain the decline. However, the unfamiliar and complex retail sector is not the control of wholesalers. She felt that the transformation was imminent, but somehow she changed until the arrival of the draught.

Solid clothing wholesale business profits narrowed, customers reduced, the competition is saturated, product homogenization, let Wang Haiyan worry, she felt that "have to burn the boat".

In the summer of 2019, she saw the rapid development of short video and began to imitate short video scenes. She chose the copywriter herself, and spent 800 yuan on the video shooting team. She made the first short video, which was launched in August 5th. Unexpectedly, the first video captured about 3000000 people.

In the short video production since then, she gradually explored her position and IP - a capable short haircut, a professional Boss dress, and portrays the image of "healing female boss" in the workplace with positive energy and warmth.

At the end of 2019, she simply cut off the physical shops that had been operating for more than ten years in the market, and rented a new store in the grand China World Trade Center as a direct broadcast studio, and cast a desperate bet to do the live broadcast - allin electricity supplier, which is equivalent to breaking her back. The night she cut off the store, she felt like "no roots."

The first online live broadcast is in the second year of the lunar new year. Until now, she has kept the frequency of 5 times a week, even if she watches only two digits.

Even with nearly 200 thousand fans, she is only a small soldier who is immersed in learning with the army of goods, and there is no definite date from earnings.

Data show that industry TOP5 hosts occupy more than 80% of the platform traffic, traffic will only focus on the head, more waist and tail anchor is actually in a weak position. 76.6% of the "goods economy" practitioners earn less than 10000 yuan a month, and nearly 58.2% of the relevant practitioners are considering changing careers.

After all, there is only one Li Jiaqi, one of Wei Ya. Live broadcasting business is a flash in the pan, or is it worth investing in a long time? Wang Haiyan, who has invested heavily in gold, can not think about it. She can only look like a lost deer and run boldly to find an outlet.