Booth After The Economic Fire 618 New Business Outlet

618, the electricity supplier has greatly promoted the fierce battle. At the critical moment of this fierce competition, the big business giants have begun to focus on another topic, which is the "stall economy" that exploded overnight. The stall has played with the city management for many years "cat and mouse" game, but after the prime minister personally named it, the opportunity to show his strength and strength has come.

The stall economy has a legal status, which is undoubtedly an opportunity for many people who are unemployed because of the epidemic situation, and it is also a good opportunity for the business tycoons. At present, Alibaba, Jingdong, Suning and so on have started to act, to support the stall economy together, and the new outlet of the electricity supplier has already formed.

　　 Stall economy and overnight fire

In the 80s and 90s of last century, the domestic stall economy had played an important role in solving the unemployment problem, and even started a wave of entrepreneurship. But after entering the twenty-first Century, especially in recent years, stall is considered to be damaging to the city's image and has been banned nationwide.

Although there is an irreconcilable contradiction between the stand economy and the urban management, it has an incomparable advantage of promoting rapid employment. Under the impact of the epidemic, a large number of unemployed people urgently need to solve the employment problem. Perhaps seeing this, Chengdu took the lead and allowed civilization to occupy the road.

Chengdu has set up 36 thousand mobile vendors stalls, resulting in 100 thousand overnight employment. The stall economy shows great potential for growth. In essence, a booth is a small business, and the major business platform is actively supporting small and medium businesses, the two are readily available.

Compared with offline stores and online stores, it seems much easier to put up stalls, to a certain extent, only to have goods in hand. A lot of time for stall is to solve the employment problem and get the source of life, which determines that the stall owner is not likely to hold strong funds in the procurement of goods, so the procurement cost is very important, and this is the advantage of the electronic business platform.

Take the wholesale website 1688 of Alibaba as an example, many children's clothing prices are between several yuan, which is undoubtedly good news for the stall owners who are short of cash on hand but eager to take large quantities of goods. Even more gratifying is that, in the electricity supplier giants issued by the stall economic support plan, ensuring supply is a top priority.

The Jingdong stalls economic support program known as "spark", organized more than 50 billion of the quality of goods, for each stall to provide up to 100 thousand yuan interest free credit. Under such a strong source of goods and procurement protection, the stall economy wants to "start a prairie fire" naturally easier.

Alibaba will also be able to provide more than 70 billion yuan interest free credit, providing full support for booth vendors. Alibaba's move has also injected accelerators into the economic recovery of the stall. Of course, there are more electricity giants are actively taking action to solve the worries of suppliers. With sufficient supply of goods, the stall owners can do it anytime, anywhere, but how to sell better is a question of University.

Before the Red Star News reported, a Chengdu girl named Fu Fu was popular by shaking the stall, and some even drove thousands of kilometers to Chengdu to apprentice. Obviously, her success has a secret. In addition to site selection, using warm yellow lights to attract popularity, and using bags to improve clothing grades are all her stall skills.

Perhaps many stall owners can not replicate their success solely by their own efforts, but with the help of the electric giant, it is not impossible to do so. In the support plan of Alibaba, Jingdong and Suning, besides the supply of goods, business support is also a major priority. Under the policy of deregulation and the full protection of the electricity giants, the stall economy, which stimulates the revival of local consumption, seems to be difficult.

　　 New outlet for electricity supplier

In this special year of 2020, the stall economy is once again booming. The ordinary fireworks in the stall economy can best appeal to the hearts of the people, and will also feed back those who fought fiercely in the 618 electricity supplier war.

In recent years, Chengdu, Xi'an, Hangzhou, Zhengzhou, Nanjing, Qingdao and other places have offered to release the "stall economy" and "night economy". From the 36 thousand set of mobile vendors stalls in Chengdu, the national stall economy is pregnant with a huge volume market only in terms of supply.

Although Alibaba provides more than 70 billion yuan interest free credit to the stall owners, and Jingdong provides hundreds of millions of yuan purchase subsidy, it does give the stall owners a big discount, but from Alibaba, "borrowing money" always needs to be paid back, and the profit of hundreds of millions of dollars of Jingdong is probably negligible compared with the purchasing demand of tens of thousands of stall owners in China.

The support of the business tycoons in purchasing will not be excessive. These are all worth it, because the purchase demand of the stall owners will turn to the bonus of the electronic business platform to a large extent, and the bonus will be sustainable along with the recognition of the status of the stall economy.

The source of the stall economy is indeed the bonus of the electricity supplier, but it is not the only one, because in addition to the supply of goods, the operation is also a big article, and the electronic business platform also has the "machine" to follow.

The stall economy starts from the offline market, and will eventually catch the Internet Express. Jingdong's new channel will help vendors expand online operations, Suning free live broadcast and social platforms, and provide one click live training for vendors.

The stall economy can touch a very large crowd, and the passenger flow will also be on the line at the same time when the stall economy is online. This will be a great supplement to the platform's own flow of the giants.

As we all know, the cost of winning customers of electronic business players is soaring. Jingdong has launched a new retail investment fair, which cost a customer 1500 yuan, and the cost of electricity supplier is high. And after the stall economy is online, e-commerce players may be able to find new opportunities to reduce costs.

Live broadcasting has become a good tool for business operators, and the encounter between booth and live broadcast has also come to an end. In Jingdong and Suning's support plan for the stall economy, the live broadcast has played a very important role.

In this year's 618 battlefields, live goods are the main force of the big business platforms. Several mainstream e-commerce players have been working on the live broadcast. They have done enough homework and accumulated rich experience to transplant to the stall economic field. From this perspective, the 618 activity is also helpful for the booth to enter the live broadcast room.

After meeting the live vendor and live broadcast, they will unlock the new source of popularity for the electric business players. The stall economy has been widely rejected, but in 2020 it turned into a "meat and potatoes". With the stall boom, the next battleground after the 618 electricity supplier is brewing.

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