Supermarket Companies Last Year, This Wave Switch Shop Is Still A Bit Fierce.

In 2019, the transformation of traditional retailing accelerated, the rise of local retail supermarkets, the successive merger of old foreign capital, and the reconstruction of retail pattern.

According to incomplete statistics, the 27 supermarkets of Huarun Wanjia, Yonghui supermarket, BBK, Gao Xin retail, Wuming, box horse, Ren Ren Yue, Jingdong 7FRESH, Carrefour, WAL-MART and so on opened 1533 new stores in 2019. At the same time, they closed at least 501 stores. As of the end of 2019, the total number of 27 supermarket business stores reached at least 14077.

Among them, Lianhua supermarket, Hongqi chain, Huarun Wanjia, Yonghui supermarket 4 supermarkets have more than 200 new stores in 2019, and there are more than 50 new stores in 4 supermarkets, including Jia Jia Yue, Zhong Bai, BBK and Wumart. Lianhua supermarket, the 316 largest shop, ranks first.

　　 New stores opened 1533 stores throughout the year, Lianhua, Hongqi chain and Yonghui lead.

The 27 supermarkets have 1533 new stores in 2019, and 57 new stores on average. Among them, Lianhua supermarket, Hongqi chain, Huarun Wanjia and Yonghui supermarket have 4 new businesses, more than 200 new shops, and 12 new businesses.

Lianhua supermarket is the largest number of newly opened stores in 27 enterprises, 316 new stores, 7 new large supermarkets, 250 new stores, including 88 new outlets, 162 new stores, and 59 new stores, including 11 new stores, and 48 new stores. As of December 31, 2019, Lianhua supermarket has 3352 stores.

In 2019, Hongqi chain continued to implement the development strategy of "taking Sichuan as the center and Chengdu as the core". Compared with the past year, the development speed of the stores increased significantly, and while expanding new stores, the upgrading of old stores was also in progress. 309 new stores were opened throughout the year, and 56 stores were closed. As of the end of 2019, there were 3070 stores in the red flag chain.

Huarun Wanjia opened 240 new stores in 2019, and self owned stores sold 95 billion 100 million yuan. The total number of self owned stores reached 3234.

Yong Hui supermarket last year, 205 new stores nationwide (including the original PARKnSHOP Guangdong stores, excluding Yong Hui Mini shop, Yong Hui life, super species), has been six years to achieve continuous expansion of the number of stores nationwide.

As of December 31, 2019, Yonghui supermarket has opened 910 stores in the country, and has set up 233 stores, covering 28 provinces and 529 cities (districts and counties), with an area of over 6 million square meters.

It is reported that since 2013, Yonghui supermarket has expanded into a continuous growth stage. Compared with 2018, the number of new stores increased by 70 in 2019, an increase of 51.85% over the same period last year.

In addition to Lianhua, Hongqi chain and Yong Hui, the growth of stores is more like Jia Jia Yue, Zhong Bai, BBK and Wuming. Among them, there are 77 new stores, 71 new stores, 63 new stores in BBK supermarkets and 50 new stores in Wumart.

Other supermarket businesses are 43 boxes, 25 new department stores, and green G-Super. There are 24 families, 17 families of lotus flowers, 16 people, 16 Jingdong, 7FRESH13, 11 Carrefour, 9 WAL-MART, 8 rainbow, 8 Andrea, 7 Gao Xin, Beijing Kelong 6, ALDI orqi, 5, AEON 4, Metro, and fat east.

In 2019, many supermarket enterprises made new explorations. G-Super greenbelt has 24 new stores, including 22 green spaces and 2 G-Super communities. In 2019, G-Super greenbelt also made active innovations and opened 5 satellite warehouses to provide customers with home services.

Wang Guoping, a member of the senior advisory group of Lian Shang network, believes that domestic enterprises are not only Yonghui, but also the box horse fresh life leader. Jia Jia Yue, BBK and many small and medium-sized enterprises are running away. The Chinese market is in the process of consumption switching, and all kinds of enterprises are meeting the needs of consumers at different levels. Gradually being thrown away.

In his view, stores, member stores, boutiques and community stores will continue to penetrate in 2020, and the market share will be concentrated on top businesses and innovative enterprises.

　　 Deep ploughing key areas to seize the sinking Market

In 2019, Gao Xin opened 7 new retail stores. Three of them are in East China, two in Central China and two in Southern China. At the same time, it closed 5 deficit stores, one in East China, one in North China, two in Central China, and one in Southern China.

As of December 31, 2019, the total number of retail outlets in Gao Xin was 486. Among them, 70% are self operated, 29.7% are self owned property, 16.5% are located in second tier cities, 46.3% are located in three tier cities, 21.6% are located in four tier cities.

It is reported that Gao Xin retail is also reconstructing the hypermarket. In 2019, 10 stores were rebuilt, and the transformation of stores will be speeded up in 2020, with plans to transform 50 existing stores.

In 2019, BBK returned to the main retail business of the supermarket, making good use of the "addition and subtraction" method, focusing on the traditional advantageous areas such as Hunan, Jiangxi and Guangxi, and opened 63 new stores in the whole year, and focused on revitalize the stock. 2 new stores were opened each year, and the growth rate of the stores reached a new high of four years.

By the end of 2019, BBK had opened 402 stores in Hunan, Guangxi, Jiangxi, Sichuan and Chongqing, including 348 stores and 54 stores.

Since its listing, Jia Jia has obviously accelerated the expansion of stores and expanded from Jiaodong to Shandong and even to the whole country.

According to the development idea of "deep plowing Jiaodong, covering Shandong and breaking through outside the province", by the way of opening stores and mergers and acquisitions, Jia Jia Yue added 77 new supermarkets in 2019, including 45 hypermarkets and 32 comprehensive supermarkets. In addition, there were 2 stores in 1 other stores and Bao Baoyue stores. From the perspective of distribution, there are 29 new stores in Weihai and Yantai, and 32 new stores in other parts of Qingdao and Ji'nan, and 19 new stores outside Shandong.

By the end of 2019, the number of chain stores was 783, including 149 hypermarkets, 554 comprehensive supermarkets, 13 department stores, and 67 other Bao Baoyue stores.

There were 16 new stores in 2019. The geographical distribution shows that the number of shops in Southern China is up to 6. The number of shops in other regions is 3 in North China, 3 in the northwest, 2 in Guangxi and 2 in the southwest. By the end of last year, there were 150 stores in the country.

Xinhua Department stores opened 25 new stores in 2019, including pioneer City store, Dongmen square store, hypermarket, life supermarket and convenience store. As of the end of the reporting period, Xinhua stores had 272 entities operating shops, including 11 general merchandise stores, 163 supermarket stores and 98 electrical shops, which were distributed in the main business districts and autonomous regions of major cities in Ningxia, including major cities in Shaanxi, Gansu, Inner Mongolia and Qinghai provinces.

In 2019, Tianhong opened 8 homes in Shenzhen, Huizhou, Dongguan, Foshan, Zhuhai and Ji'an. Sp@ce Independent supermarket. At the same time, Sp@ce Huiyang Xinwei town Cheng Jie world store, due to the needs of the other business transformation, put forward an early termination of franchise cooperation. After friendly consultations, the two sides terminated the franchise relationship. The supermarket operation was stopped in June 1, 2019. In addition, when Tianhong opened 56 new convenience stores, it closed 44 convenience stores.

From Yonghui official website, we can see that the "territory" of Yonghui supermarket has quietly set foot in four new districts such as Shandong, Inner Mongolia, Qinghai and Gansu. Statistics show that Yonghui supermarket has 3 stores in Shandong, 2 in Inner Mongolia, 2 in Qinghai, and 2 in Gansu.

In addition to actively expanding the New District, Yonghui supermarket also continued to focus on key areas. In 2019, Yonghui supermarket opened 22 new stores in Chongqing, 18 new stores in Anhui, 18 new stores in Fujian, 15 new stores in Sichuan, 11 new stores in Shanghai, 10 new stores in Hebei, and 9 NEW stores in Guangdong area. Regional stores), 9 new stores in Zhejiang, and 8 new stores in Jiangsu.

　　 At least 501 foreign supermarkets have been hit.

The 27 supermarket businesses closed at least 501 stores in 2019. It is worth noting that Lianhua supermarket is a two day store in the switch shop. It leads the store, but it also has the largest number of stores. There are 335 stores in the whole year, including 139 stores closed and 196 stores closed.

It is reported that Lianhua supermarket has narrowed its operating losses in 2019. Through shutting down shop stops, optimizing the cost and improving the new retail transformation, the performance has been greatly improved and the deficit has been reduced to 152 million yuan.

In addition, there were 56 stores that closed more stores throughout the year, 33 of Hongqi chain stores, 33 of Jingkelong customs stores, 29 of Jia Jia Yue, and 16 of WAL-MART stores.

In 2019, under the impact of the electricity supplier and the local supermarket, foreign supermarkets were under a great impact. Carrefour and Metro's Chinese businesses were bought by local enterprises. The number of new stores opened by two enterprises in 2019 was 11 and 3 respectively, and the number of outlets was 6 and 1 respectively.

In addition, in recent years, the bee lotus has been adjusting the stores to close the bad stores. According to public information, in 2012 -2016, the 5 year loss of the lotus flower was 1 billion 100 million yuan, and in 2017, it was realized that the loss of profit was reduced by 184 million yuan and 136 million yuan in administrative expenses.

In the first half of 2019, the income of the lotus flower was about 5 billion 265 million yuan, a slight increase of 0.2% over the same period last year, with a net profit of only 40 million 65 thousand yuan, up 70.9% from the same period. In 2019, the delisted lotus flower was delisted and decided to privatize. Now there are less than 100 stores in the Chinese market.

While the old foreign-funded supermarket enterprises were defeated in China, on the other hand, the newly established foreign-funded supermarket enterprises are eager to try. In 2019, ALDI and Costco opened their own stores in China.

After setting up shop in Tmall and exploring the way through the channel business, ALDI al di (the Chinese name of the company) opened the first two new stores in Shanghai in June last year, and officially announced the entry into the Chinese market. 4 months later, ALDI also started a trial of three offline stores in Shanghai. In 2019, ALDI ALDI opened a total of 5 stores in China.

In August 27, 2019, the first store on the mainland of Costco opened in Minhang District, Shanghai. The opening scene was hot, and 160 thousand cards were sold on the first day of its opening. Costco is also very optimistic about the mainland market. Kai Kok (Suzhou) Trading Co., Ltd. was registered in January 16th of this year. In February 18, 2020, the official website of Shanghai land market revealed that a commercial block in Cambridge, Pudong, belonged to the consortium of Xinghe holding company and Costco company, which meant that Costco would drop two more sons.

Wang Guoping also pointed out that Metro, Carrefour and other main financial needs of the parent company, as well as the long line of war, could not take account of Asian business and transfer shares. While the bees were not satisfied with the valuation of Hongkong market, privatization and expansion continued, including domestic and Southeast Asian acquisitions of TESCO business; Hardi's global expansion was relatively smooth and entered the Chinese market. It is inevitable that American companies WAL-MART and Costco are relatively healthy and expanding companies. From a global perspective, the Chinese market is the most active region, and the consumer market continues to rise. Ambitious enterprises will not let this feast consume.

　　 New retail enters the adjustment period, all players are changing.

In 2019, the boxes, Jingdong 7FRESH and the US group elephant were first closed, and all the new retail players entered the adjustment period.

In 2019, 43 new stores were opened and 1 stores were closed, and the total number of stores was 200 by the end of 2019.

Jingdong 7FRESH opened 13 stores last year and closed 1 stores. As of December 31, 2019, its total number of stores reached 22, including seven fresh supermarkets, 20, seven fresh living 1, seven fan children 1.

Last year, the US group of small elephants had gradually closed five stores outside the city of Beijing, retaining only two bases in Beijing as experimental plots, and buying vegetables at the same time.

From rapid expansion to slow down, all players are changing, fresh new retail has entered a period of adjustment, although the new retail stores closed shop news frequently, but at the same time, "new format" business news is also quite a lot.

In the Jingdong 7FRESH, Deng square store closed, while Jingdong 7FRESH's two new formats also surfaced, the main community of "seven fresh life" and focus on the office area of the "seven children" have opened the first store in Beijing.

When the baby elephant was closed in April last year, it was also heard that the US group was focusing on the layout of the community small supermarket.

In September 2019, the box horse arranged a box horse Mini in the suburbs of Shanghai to pave the way for the sinking market. In addition, the box Ma Xin species, the shopping mall "box Mali", was officially unveiled in Shenzhen in November 2019.

On the other hand, it is closed shop, while the new format is frequent. Behind the "one opening one" is actually the self adjustment of the new retail species to "fine management".

Zhou Yong, director of the senior advisor group of Shanghai Business School and Lian Shang network, analyzed:

First of all, online and offline integration is irresistible, not only existing, but also a trend.

Secondly, the vertical two line convergence and horizontal community crossover are based on digitalization.

Thirdly, the key to digitalization is to truly grasp the hearts of consumers. All kinds of learning will kill themselves. It is better to spend less money than this. With years of practical experience, it may still be a few years.

　　 Concluding remarks

In 2019, the M & A in the supermarket industry was frequent, and the industry concentration degree was further enhanced, and the small and micro shops were further developed and full of vitality.

In 2020, it was destined to be an extraordinary year. The sudden outbreak broke the past development trajectory of the retail industry. Facing the epidemic situation, supermarket enterprises played an important role in protecting people's livelihood and stabilizing prices. At the same time, they also accelerated the process of their digital transformation.

After the epidemic, how can supermarket enterprises adapt to new consumption and new environment and get new development? It will be a question to consider.