Essays On Business Visits: Reflections On The Development Of Wenzhou'S Clothing Industry

In 2020, the epidemic changed the world.

In February, the Chinese people fought against the epidemic and stayed indoors. In March, China's epidemic situation was controlled, resumed and resumed. After March 20th, the epidemic in Europe and the United States suddenly broke out. In April and May, the international epidemic became more and more serious. Until now, it seems that the pace of spreading has not stopped.

Recently, the contradiction between European and American economies has worsened, and the European and American economies have deteriorated further. In China, there is another unusual landscape. Luxury goods have attracted a wave of price increases.

Why is luxury so optimistic about the Chinese market? Because in luxuries, we have no say.

Brand is the comprehensive embodiment of the competitiveness of enterprises and the state. In May 2020, general secretary Xi Jinping put forward: "promoting the transformation of Chinese manufacturing to China, changing the quality of China to the quality of China, and changing Chinese products to Chinese brands."

In 2020, it is a new opportunity for China. As a clothing man, we are most concerned about Clothing industry in Wenzhou Is it also a year of challenge and opportunity coexistence?

　　 Once geometry "wear in Wenzhou" is deeply rooted in the hearts of the people.

In 1880s, Clothing industry in Wenzhou Starting in the early 90s, a number of well-known domestic companies emerged. Men's wear brand : happy birds, Zhuang Ji, French, Xia Meng, Jordan, Huashi, Shi Deng, and so on. Then, Semir, Metersbonwe, Bai Li, Lin Zhongniao, and so on, a number of new franchised brand leisure brands developed rapidly, and at the same time, Wenzhou Lane Bryant Snow songs, floating buds, Euphrates, bagpipes and good days begin to show their heads.

At that time, there was a well-known slogan in Wenzhou: "wear in Wenzhou".

In the early 90s, the development of private economy in Wenzhou was far ahead of the whole country, and all over the place studied Wenzhou model. Wenzhou garment industry is also in the forefront of the whole country. The clothing market of Miao fruit temple is very popular, and Wenzhou's clothing brand is well known.

　 Going out of fashion brand vs Wenzhou brand

However, as time passes, people who have made leather in Yongjia have gone to the leather city of Haining. Once a shop in the market of Miao fruit Temple went to the Baima shopping center in Guangzhou, Sijiqing in Hangzhou, Pu Yuan in Tongxiang, Hanzheng Street in Wuhan. The people who made the brand in Wenzhou went to Shanghai and Guangzhou to create the fashion empire.

There are many famous brands in China, such as Jiu Zi, Ho Bi Li, Ou Shi Li, Yili, Be Meleven, DIDIBOY and so on. The boss is no exception to Wenzhou people. There are also some brands that have done well in the regional market such as classic Paul and so on. The old board is Wenzhou people, the world brand ELLE and so on, and Wenzhou people are acting as domestic agents.

The figure of Wenzhou costumes has been swept across the country. However, there are few brands in Wenzhou.

Semir clothing is one of the few fast developing enterprises in recent years. It has become the leader in the industry, with an annual output value of about 19000000000 yuan. Then the men's wear brands, such as wedding birds, Georges white, Jordan, French school, Zhuang Ji, etc., women's clothing brand snow song, floating bud, Dilhali, Gao Shi Jie, bagpipes and so on adhere to the road of brand development. JDV, UO, 132, 4cm, LG, anyview, Di Yi and other tidal brand men's wear brand suddenly rises, and the three enterprises of China's Sen Ma, wedding bird and George white have been listed successfully.

　　 How long is the road of Wenzhou boutique making?

Over the past decade or so, the development of Wenzhou's clothing industry has been sinking and floating. Under the survival of the fittest, some brands are gradually eliminated, and once famous enterprises disappear, the brands that can be called locally are getting fewer and fewer.

On the contrary, because of the keen market insight and R & D capability of Wenzhou costumes, and the accumulation of industrial workers and perfect industrial chain foundation over the years, Wenzhou has gradually precipitated into the processing base for high-end brand menswear at home and abroad. The four words "made in Wenzhou" have appeared in the international luxury brand industry chain and are well known to the world. According to incomplete statistics, there are more than 20 international brands that have cooperation with Wenzhou enterprises, including Armani, Zegna, Versace, Gucci, BOSS, LV, etc.

With the further increase of production costs and the continuous development of garment industry in all parts of Wenzhou, the advantages of manufacturing in China are gradually weakening. As we all know, OEM processing is limited in profit, even if there is more research and development capability, it is still unable to grasp the pricing power of products, and is always faced with the risk of being replaced.

For the long-term development of clothing industry, only the brand has the right to speak, and only the brand can make the clothing empire.

It is often sighed that Wenzhou has a large garment industry. Obviously, it has a perfect industrial chain foundation. Obviously, the world brand processing plant is located in Wenzhou. It is clear that Wenzhou's clothing resources are everywhere. Why is the brand's road so hard?

According to the industry, early years, due to the limitations of city positioning, the brand that started from Wenzhou is not so easy to be accepted by domestic consumers as Shanghai, Shenzhen and Hangzhou. Secondly, clothing has long been recognized as a traditional manufacturing industry without sufficient policy support from the local government. Third, the fashion atmosphere in Wenzhou is not very strong. In recent years, there has been a lack of trade and market, and no more influential new brands have been derived.

　　 In the post epidemic era, how did Wenzhou create Wenzhou?

In 2017, Chi Huijie, chairman of the Wenzhou clothing trade association, and chairman of Dong Meng group, proposed the goal of making Wenzhou a national fashion custom demonstration base, put forward the slogan of "fashion customization and watching Wenzhou", and got the fifth gold business card of Wenzhou clothing industry, "China fashion fashion custom demonstration base".

Taking this as an opportunity, I hope to push Wenzhou clothing to the domestic fashion clothing highland again.

In 2019, the Zhejiang provincial government proposed to speed up the transformation and upgrading of traditional manufacturing industries, while the Ouhai District of Wenzhou was classified as a traditional garment industry transformation and upgrading demonstration area.

In 2020, Wenzhou will create the "Wenzhou men's wear festival in China", releasing the "white paper on fashion industry in Wenzhou", and the "Wenzhou men's wear China line" activity is ready to go.

We know that this year, some of the businessmen who visited Guangzhou and Wuhan turned to Wenzhou.

The epidemic has brought unprecedented subversion to the entire fashion industry. This year, the consensus of the industry is to live. However, we do not want to see that a garment factory has been established for 12 years and has moved 6 times. We do not want to see that the clothing market is scattered and scattered around each other. We do not want to see that when the enterprises are bigger, they move away from Wenzhou.

Wenzhou has a perfect industrial chain and a strong manufacturing base. This is our advantage. How to cultivate the soil that is more suitable for brand development needs local governments, industry associations and enterprises to explore together. Although we have lost ten years in the past, as long as we work together and catch up, everything is possible in the future.

The manufacturing industry is the way to build a country. The clothing industry is based on the "innovation driven technology industry, the responsibility oriented green industry and the cultural leading cultural industry". In the future, the industry will be reshaped, intelligent manufacturing, machine replacing, business upgrading and subdivision, and the advantages will be added to make Wenzhou garments an international textile and garment benchmarking City, and the brand of the urban area will be established. In the future, Wenzhou will be able to cultivate a large number of international fashion groups.

Can Wenzhou grasp the opportunity of the post epidemic era in 2020? Let's wait and see.

The dream is always there, if it is realized! (Zhang Jun Wenzhou clothing trade association)