Is This Get In Over 2 Billion Of The Clothing Market?

Last month, B station released the youth declaration film "post wave". He Bing, a video speaker, wrote a meaningful letter to contemporary young people in an eloquent tone and aroused widespread resonance.

The beautiful Hanfu dress appears in the video. It seems to tell you that contemporary young people's promotion of traditional culture and traditional costumes is worth affirming. This is also a microcosm of the rise of "Hanfu fever" in recent years.

But in fact, Hanfu was not suddenly lit up. There was a good saying: when you were young, you put on your sheets and grew up wearing Hanfu. Today's Hanfu style is the flag set up in childhood.

Hanfu is popular.

The scale of Hanfu in 2019 reached billions.

Hanfu refers to the traditional costumes of the Han nationality. In recent years, Hanfu culture has sprang up, and the consumption of ancient style driven by Hanfu has increased greatly. Statistics show that in 2019, the scale of Hanfu market on Taobao platform has exceeded 2 billion yuan, and has maintained an annual growth rate of about 150%.

In addition, the number of Hanfu fans in 2019 reached 3 million 561 thousand, an increase of 74.4% over the same period last year. In terms of price, the price range from 300 to 500 yuan accounts for 43.1% of the total consumption of Hanfu.

A Taobao apparel operator said: the consumption group of Han clothing tends to be younger, and the population after 95 has basically reached five times that of the latter. In the whole market, female consumers can account for more than 90%.

Shortening of Hanfu production cycle

A large increase in enterprise orders

Over the past year, the economy of Hanfu has been blowout. According to statistics, there are 478 enterprises including Hanfu in the scope of operation, of which 288 are newly registered enterprises in 2019.

Qingshui brook and Han Dynasty was a Hanfu store founded in 2009, mainly in ink and wash painting, with an annual turnover of about 40 million yuan. The co-founder of the shop said that in the early days of their business, they only sold some hand painted T-shirts, bags and shoes. Actually, they began to make Hanfu in 2012. In the beginning, YISHION handmade paintings were the main ones. After improvement, we have been able to combine hand-painted creativity with software to mass production, effectively reducing the cost.

Far mountain Joe is a Chinese clothing brand founded for 13 months, and now its fans are over 210 thousand. The brand alliance has launched three product lines for 16-28 year old young consumers, ranging from 200 yuan to 10000 yuan. There are two models of sale and customization, and the order in December 2019 has exceeded the peak in the first half of the year, an increase of 200% over the same period.

Hanfu promotes consumption of experience

Expansion of derivative market

The development of Hanfu industry has also stimulated the new consumption vitality, and all kinds of offline experiential shops have sprung up like mushrooms. The growth rate of the entire Hanfu derivative industry has greatly surpassed the Hanfu industry itself.

Chao Le Ji Han Fu studio is a Han clothing line experience shop established in August 2019. Its official said: the complete experience now basically comes from makeup, clothing, shooting late and so on. It may be close to 2000 yuan.

In fact, the peripheral industry driven by Hanfu market is not limited to offline experience. Analysts pointed out that in recent years, the market scale of Hanfu derivatives industry is also expanding by 12 to 15 times, such as cultural tourism brought by Hanfu elements and culture.

Different types of Hanfu fabrics

Have you arrived at get?

Hanfu can be simple and simple. In addition to shape, color matching and patterns, the fabric is also playing an important role. We can share some different Hanfu fabrics with you. You can do some reference when catching up the trend of Hanfu.

1 silk skin care

The advantage of real silk is skin care, skin and skin. The summer clothes are especially breathable and heat dissipated. The Hanfu suits made are also very elegant.

Silk fabrics have many varieties and different characteristics.

Crepe de Chine: high temperature setting, good crease resistance. The fabric is stable in structure, high in saturation and bright in color. The advantages of heavy crepe are better fabric sag and stronger crease resistance.

Qiao Qi: thin and transparent Qiao and rotten flowers Qiao, also have thick and waxy heavy Joe. Qiao's advantages are elegant and light; the advantages of heavy Joe lie in its resilience, resilience and sagging.

Mulberry Satin: a regular fabric in silk fabrics, with a clear Satin texture and antique elegance.

Plain crepe satin: it is a regular fabric in silk fabrics. Its bright satin is very noble, its handle is smooth and its texture is compact. The shrinkage of the fabric is relatively large, and its luster is somewhat lower.

Double silk / silk: we also call Thailand silk, with silkworm cocoon as raw material reeling silk. It can also be mixed with cocoon or sub cocoon in a double cocoon batch.

Warp knitted fabric: soft, delicate, soft and comfortable, it is a new special knitted fabric, with high technology content and high quality.

2 gauze and chiffon - elegant and well managed.

Silk is good, but daily care is not convenient, so the gauze and chiffon become the most commonly used fabrics for Hanfu, and the Hanfu styles made are varied, but they are light and elegant, and look like special immortals. Moreover, it is well disposed and easy to clean. It is a good choice when the weather is warm.

Silk chiffon: light and transparent texture, soft and smooth handle, light and elegant appearance, good air permeability and drapability, elegant and comfortable.

Artificial Chiffon: rayon is a kind of silk artificial fiber. Viscose rayon is a kind of strength and wear-resistant. Chiffon fabric is soft, light and transparent, smooth and elastic, has good air permeability and drapability, and is very comfortable and very comfortable.

Screen gauze: the screen is a modern element, and Hanfu can also collide with the spark of fashion. Moreover, it can be said that the clothes worn by immortals are correct. The warp knitted fabric is a lightweight, soft, breathable, moisture absorbing, fast drying, elastic and so on. It is very suitable for making Hanfu fabrics.

3 cotton and linen natural simplicity

The cotton and linen costume has a history of four thousand years. It is natural and pure from the color and texture. Take it to make Hanfu, simple and simple, skin and breathe, showing the atmosphere of the Han nationality.