Dongguan Property Market Survey: Hot And Cold Market Prices Are Not Popular Now

As a "world factory", Dongguan has gathered a large number of manufacturing enterprises. Affected by the epidemic, this year's downward pressure on Dongguan's economy is large and not optimistic.

However, the real estate market in Dongguan is "good scenery". Just in the past May, the new and second-hand houses in the Dongguan property market have realized the volume and price rise. The market is also hot and the land price is high. Behind this is Dongguan's undertaking of Shenzhen's spillover demand and the relaxation of its price fixing policy.

Under the hot surface, the twenty-first Century economic report survey found that the housing price in Dongguan was not a general trend, but showed a differentiation trend. It was hot and cold. Some central urban areas and popular properties did increase substantially, but there were also many towns and streets falling slightly.

Like Shenzhen, the Dongguan government has stepped up its efforts to curb market speculation. Expected next, in the "housing do not stir" tone and government regulation, Dongguan housing prices are difficult to appear large area of general inflation.

Differentiation under fire

The Dongguan property market, which has been dull for a long time, is "ready to move" after the epidemic this year.

Many friends and intermediaries in Dongguan reflect that the price of housing in Dongguan has increased significantly this year, and the price of many new flats has reached 40 thousand / square meters.

Entering the April, the impact of the epidemic has gradually weakened, and market confidence has obviously recovered. The lagging "spring" has appeared in Dongguan, and the demand for housing has been released significantly. By May, the property market in Dongguan was strong and the volume and price were rising.

According to data from the Dongguan Research Institute, 4452 units of the Yishoufang net signed up in May, a rise of 14.5% over the past 3 months. The average turnover was 3 yuan. The average price was 22750 yuan / square meter. Second hand housing network signed 2716 sets, an increase of 9.7%, the average transaction price of 20082 yuan / square meter, a rise of 5.2%.

Many developers and intermediaries in Dongguan have pointed out that the rise in housing prices this year is related to the relaxation of price limits in Dongguan. In the past six months, the record price of new residential projects has been rising. As usual, the record price in May rose more than 3 thousand / square meter, or more than 20%, compared to March. On the east coast of Wanjiang letter Hong River, the 2 building is on record. Compared with the record price in December 2019, it rose by nearly 8000 yuan / square meter, or more than 30%; and the record price of new houses in some central urban areas and in Shenzhen area was 40 thousand / square meter.

Dongguan is a new supply structure based on new housing. The new house breaks through the price limit, driving the rise of second-hand housing prices, and the fact that the supply and inventory of the Dongguan property market is relatively small.

Liu Xiong, general manager of Dongguan Zhongyuan Real Estate three level market, believes that "panic, follow suit and imbalance between supply and demand" are the main reasons for the rising price of second-hand housing in Dongguan.

Housing prices and land prices are twin brothers. In the past six months, the hot market in Dongguan is also an important reason for pushing up housing prices. In March 25th, after 59 rounds of quotation, Wanjiang block in Dongguan captured 1 billion 625 million of the ceiling price. In May 19th, after fierce competition with 6 housing companies, Shimao finally won the sand Market by 1 billion 480 million yuan.

Over the past two years, Vanke, Chong Chong, China Sea and other hundred Housing enterprises have accelerated the pace of layout in the big bay area. The Shenzhen market is not easy to enter, and Dongguan has become a "meat and potatoes".

However, in April, Dongguan's Yishoufang rose slightly in May, but the secondary housing rose higher, but it did not show a sharp rise.

Among them, housing prices in some areas did rise faster, but they were mainly concentrated in hot spots in central urban areas, such as Fenggang, HUAWEI, Songshan Lake and so on. But from the whole city, the differentiation of house prices was more obvious, and most towns grew moderately, and some towns and towns even fell slightly. Therefore, the price of hot and cold housing has slowed down the rise of the average price of the city, showing a slight upward trend.

According to the data of Fu Fu, there are 14 towns and streets in Dongguan. The average transaction price is 20 thousand yuan / square meter, of which 5 cities and towns in Dongguan, Dongcheng, wanjiang, Songshan Lake and Changan have reached an average price of over 30 thousand yuan / square meter. Songshan Lake, Gao Gao, Wan Jiang, Houjie and Wang Niu Tun house prices have risen substantially, rising by more than 10%. At the same time, there are also some towns street prices decline, Xie Gang, Hongmei and tea hill housing prices have a slight decrease in the ring, of which Xie Gang ring ratio fell by 22%.

The future tends to be stable.

In 2020, the government's work report reiterated that "housing and housing do not fire", and demanded that the real estate market be stable and healthy because of the implementation of the strategy. Under the keynote of "housing without fire", the Dongguan municipal government has also taken a lot of "hard measures" to stabilize prices.

The first thing to do is price control, which has tightened again. The Dongguan municipal government has introduced relevant measures to strengthen the guidance of new commodity housing prices, and the declaration price for projects is obviously higher than that of similar items sold in the vicinity or pre transaction prices.

Similar to the practice of Shenzhen, for the second-hand housing in the hands of small owners, the Dongguan government has also strengthened the price control. On the basis of regularly releasing the sales data of the new housing net signed last month, it has increased the price information of second-hand housing transactions in the whole city and towns, and further improved the transparency of house prices.

In addition, the departments concerned pay close attention to the alteration of second-hand housing prices. The second-hand housing listing price is obviously higher than the real transaction price in the near future, or the housing price of the surrounding property average price.

Insiders pointed out that strict supervision of new housing price and second-hand housing prices has hit some developers, intermediaries and owners of hype and drive up house prices, which is expected to curb the sharp rise in housing prices.

In addition, affected by the epidemic, the government has provided financial support to SMEs. The liquidity in the market has been greatly relaxed. There has been an operation of operating loans and credit loans illegally entering the real estate market. In the case of illegal appropriation of all kinds of credit funds into the real estate market, the Dongguan financial supervision department pointed out that it is necessary to normalize the strike and standardize the management of the approval and management of bank consumer loans and business loans, and punish the irregularities of mortgage loans. Part of the illegal use of leveraged speculators will be hit.

In the end, the supply and demand relationship is the most important factor affecting housing prices. The trend of housing prices in Dongguan depends largely on the supply of land and housing.

In 2020, Dongguan planned to supply 229.62 hectares of residential land, and the supply of land was nearly double that of 2019. It is estimated that the supply of new commodity housing exceeds 50 thousand sets, which has reached a new high in recent years. The contradiction between housing supply and demand in the whole city is expected to be effectively alleviated.

In addition, since 2017, Dongguan has strengthened the linkage mechanism of price and land price, and strictly controlled land price transfer for residential land, excluding the factors such as allocation and construction, self-sustaining and so on. In the past three years, the unit price of the sold floor has been stabilized at 11000-12000, and the land price has been running smoothly.

At the same time, Dongguan will also increase the building of safe housing, rental housing and talent rooms, expand the scope of protection, realize multi-channel protection, and solve the contradiction between supply and demand as much as possible.

For housing prices, with the arrival of the semi annual performance sprint season, Dongguan Housing enterprises will further intensify their supply and intensify their efforts. It is expected that the overall market will remain relatively high in June. But in the long run, the Dongguan government's strict control over house prices, coupled with the increase in supply, will gradually return to rational and stable prices in Dongguan.

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