Market Fragmentation And Economic Boom May Not Necessarily Affect Shopping Centres.

For a while, the stall became economic. For more people, stall is a survival option. Setting up low barriers, low investment and low risk has become the way for some people to make a living. Especially under the epidemic, many people's work is affected. Stall has become a way for them to return to blood quickly, and has become one of the paths for some enterprises to save themselves.

Focusing on the maternal and child industry, there are not many categories suitable for stall children. According to Alibaba data, the hottest categories of the stalls are daily general merchandise, underwear, digital, beauty makeup, family protection, toys and so on.

So is it really a wise move to sell children's clothes in a stall? Most people will say positively: Yes.

Indeed, in many ways, the stall economy, as the government hopes, will lead to the economic development of the whole society. There is a lot of positive significance for children's clothing industry.

Clear inventory: inventory is really nothing new in the clothing industry. Who has not made any inventory in making clothes? But the inventory backlog caused by the epidemic is becoming more and more serious, which has exceeded the inventory tolerance of most factories and enterprises. The revival of the stall economy can help solve the problem of children's stock.

To promote employment: the economy of the stall is directly driven by the economy, but in fact, the industrial chain behind it is the main force of national employment. A large number of garment factories have been shut down because of the epidemic, and the workers are out of work. Therefore, the rise of the stall economy will stimulate the employment of front-end workers, and at the same time, promote the employment of workers in the upper reaches of the industrial chain. A children's clothing manufacturer in Zhili said that after May, the children's clothing business was improving, so her factory canceled the summer's production plan this year, and the wholesale stall vendors were gradually increasing. For manufacturers, the stall economy allows them to have more customers and more wholesale channels.

Of course, the stall economy will also impact to some extent to some extent, just as the first tier cities such as Beijing and Shenzhen have explicitly proposed to oppose the stall economy, because this is contrary to the process of urban governance in a certain way. Therefore, the increase in sales of children's clothing driven by the stall economy may be impacted on the contrary.

The stall economy shocks the electricity supplier. The low economic start-up threshold, low operating cost and low commodity prices are the biggest features of the stall economy. Therefore, the sales of goods and service experience will be relatively "grounded" and "pyrotechnic", and its audience may be more grass-roots consumers.

From the audience, commodity choice and price advantage, it is closer to the electronic business platform and has the matching nature. And the stall economy can also avoid the process of waiting for the delivery of electronic business, which is more convenient. Under the premise that the product and price are not very different, it can attract some consumers from the electronic business platform.

At the same time, the impact on street shops is not small. Street children's clothing shops and the stalls of the consumer groups are very coincident, and compared to the electricity business channel they face the rent problem.

The impact of the stalls on shopping centers is rather small compared to the impact of electricity providers and street stores. Because with the growth of the national economy and consumption level, the demand of Chinese consumers is also constantly improving. In the process, some consumers are accustomed to the high quality products, shopping environment and service experience provided by shopping centers, which are not satisfied with the stalls. This part of consumers will not give up the pursuit of high quality goods and services because of cheap goods. Therefore, the impact of the stall economy on shopping centers is very small. So for brand influence, high-end children's clothing, the negative impact is also relatively small.

In the hot economy of the stall, we should see that the important part of the economic recovery of the stall is the problem of goods and funds. In fact, a number of e-commerce platforms have launched a policy to solve this problem. For example, the 1688 platform of Ali launched the digital night market stalls in May 29th, fully applying data capabilities, pushing the downstream trend of the upcoming fermentation for the "stall owners", helping the stall owners find business opportunities ahead of time, and deciding what goods to enter. At the same time, most of the 1688 factories are direct selling from factories, directly from factories to stalls, ensuring the price advantage and quality of the stall owners, and providing after-sales service for the stall owners with the common strength of the platform and merchants.

For brands and channels, finding and selling goods is a very difficult matter. It is not just goods and channels that can cooperate with each other. It takes a lot of time and money to get a reliable and effective negotiation. According to our research, most exhibitors take part in a large-scale exhibition, which costs at least 10-20, or even 30-50, and is also a normal operation. A valid card will cost about 30 thousand yuan for an exhibition. However, it is not yet known whether the name card can be transformed into an effective order, let alone the ultimate goal of supply and demand.

Based on this, cherry strict selection of mother and child search Festival came into being. Cherry strict selection of mother to child search Festival is based on maternal and child industry to observe the supply and demand docking platform "Cherry strict selection" to create, "select the global maternal and child supply chain + business precision and fast docking" as the core of the new online exhibition. This year is the first session, which has been held for 5 years with the maternal and child industry observation held (the 2020 maternal and infant ecological Conference). This time we moved the traditional offline exhibitions to the live room, playing the "ToB" of Li Jiaqi, the nearly 500 enterprises of the 500 enterprises, such as traffic explosive products, special new products, TOP factories, reliable projects and quality services. Looking for products, looking for services, looking for projects, a mother and child search Festival is enough.

Innovation efficiency is the meaning of our existence. For the product side, there are not only traditional channels, but also live and short videos, social business providers and micro business new traffic channels under the new world ecology.