Cabbeen Future Research Institute Plans To Open 100 Stores In Chunxi Road

According to the news, in the 2016-2020 years period, the Chinese men's wear market is expected to maintain a steady growth of a compound annual growth rate of 13.1%. In 2020, the retail market of men's wear market is expected to reach 979 billion 300 million yuan.

As one of the fashion brands of the current representative country, Cabbeen (demand area: 120-180 square meters; Representative project: Fuzhou Baolong city square, Guiyang Garland flower orchard shopping center, etc. CABBEEN, since its inception in 1997, has accumulated a lot of loyal fans foundation, based on the concept of lifestyle has made a variety of business attempts, thereby expanding the market share, now has nearly 1000 stores in the country, and in 2020 it plans to open 100 flagship stores.

Although the outbreak of the early years has disrupted the pace of many garment enterprises, Cabbeen has added four new flagship stores to the epidemic. Recently, it has landed in the golden section of Chengdu and Xiamen, the two largest network of red cities, and has created two new Cabbeen future research institutes.

　　 Cabbeen Chengdu future research institute integrates Sichuan culture and subverts past designs.

In June 6th, Cabbeen's future research institute came to Tianfu capital, located in Chunxi Road, Chengdu's core top business circle, located on the first floor of Chun Xi building. Opposite to Wangfujing department store, adjacent to high-end shopping center Chengdu Ocean Pacific and IFS, traffic is very convenient.

This flagship store, inspired by the "unearthed Chengdu cultural heritage" in the future, has created a "future research institute" space atmosphere, and the Facebook element design combined with the local culture of Sichuan is a major feature of this store.

A unique artistic device was placed at the main entrance, combining the elements of Sichuan Opera Facebook, paper-cut, chafing dish, toad and Warring States weapons, which fully displayed the mysterious color of Sichuan's traditional culture and created a space for research institutes with strong cultural atmosphere in Sichuan.

It has built different box spaces in the field, which is like a laboratory. It not only expresses the research and recreation of the brand gene, but also enhances the order of space and the extension of the story. It guides the customers to explore every angle of the shop one by one, and displays the different product series carefully.

In addition, Cabbeen is committed to combining technology and art to bring different shopping experiences. The first day of Chunxi Road shop opening, the whole 3D screen surrounds the external wall stunning bright screen, the ultra simulation dynamic video attracts the eye, creates the domestic designer clothing brand interactive new shop status. Sales on that day also became the highlight of business circles, up 502.3% over the same period.

This time, it not only subverts the design of Cabbeen flagship store, but also widens the possibility of future commercial space and creates attractive space to satisfy customers' shopping experience.

In addition, the city limited series of Sichuan and Chengdu are also synchronized on the flagship store in Chunxi Road, Chengdu. With the inspiration of Sichuan's regional culture elements, the Chinese youth personified the panda image and integrated the Facebook art, folding fan and other elements in Sichuan Shu culture to create a unique Sichuan style trend.

　　 Cabbeen Xiamen future research institute will fight upstream to win.

At the end of May, Cabbeen also took its future research institute, located in the charming coastal city of Xiamen, into SM New Life Plaza.

Xiamen has both the leisure of coastal cities and the spirit of Southern Fujian. Cabbeen, for inspiration, not only has created a multiplex complex space, but also integrated the tradition with the modern age, and has specially customized the Fujian Limited culture T-shirt.

With the homesickness of Fujian's earthen house and the hope of Fujian's future construction, the designer integrates the new and the old, not forget the original intention, but also keeps innovating and subversion. It is perfectly integrated with the design concept of Cabbeen CABBEEN.

This store takes the concept of "outer space" as the concept to create Cabbeen's "future era". The overall space is built through the bright and multi-level futuristic style, integrating the design space and creativity into one tension, reproducing the brand's R & D spirit.

Cabbeen will connect different spaces to each other, study and recreate brand genes, and enhance the spatial order and sense of extension. In such an avant-garde fashion complex space, a more comprehensive product coverage has been achieved, including three brands of Cabbeen, Cabbeen Urban and 2AM, and the Cabbeen coffee coffee area has been added to meet the diversified needs of customers.

Cabbeen has not only created a sense of satisfaction from vision to shopping, but also rebuilt and rebuilt the brand's young look that shows new vitality and shows new vitality. It also presents brand new vitality to contemporary young people.

This year, in addition to the new Cabbeen Chengdu Chunxi Road store and Xiamen SM New Life Plaza Shop, there are also Cabbeen Wuhan Jianghan Road stores and CABBEEN's high street designer 2AM, Nanning the Mixc store.

As the high street designer of Cabbeen group, 2AM is committed to exploring the spirit of the spirit of the young trend. It is about youth attitude, freedom and culture. It aims to provide cutting-edge trends and diversified lifestyle choices for the trend culture lovers, and build a unique and unique image.

At present, 2AM has entered 30 CABBEEN flagship stores in Chengdu, Guangzhou, Beijing, Shanghai, Xi'an, Xiamen, Wuhan, Changsha and so on, and has opened 3 2AM flagship stores in the country. They are located in the Guangzhou Plaza, Guangzhou Wang Hai International Commercial Plaza and Haikou.

Among them, the 2AM Nanning the Mixc store opened in May this year, as the third flagship store in China, has used the brand new image and reintegrated two elements of Chinese and modern industry with the revival of futurism.

It is reported that the 2AM plan will lay 80 brand trend stores in the first and second tier cities in the next three years. It is understood that nearly more than 1000 stores in Cabbeen CABBEEN are mainly located in the first and second tier cities. The shopping centers in Beijing are Chaoyang Joy City, Guangzhou Tianhe City, Xi'an SEG International Shopping Center, Hangzhou Joy City and so on. In 2020, we planned to open 100 flagship stores nationwide.

　　 "City Social Welfare Bureau" City limited series integration regional culture design

Besides working hard in store design, Cabbeen also brings new creative marketing to product design. Through the tide to wear, to highlight the determination of the brand upstream and the unique local trend of cultural imprint.

Cabbeen new retail started four years ago, "thousands of stores and thousands of faces" and new marketing methods of community marketing, supplemented by regional culture and precise positioning of people. The forward-looking strategy made CABBEEN group maintain new retail sales growth during the epidemic.

With the advent of the new "20s", the new generation of Chinese youth is making innovations with the power of innovation and daring to speak. Cabbeen CABBEEN has been positioning its core customers with "2030". Compared with the traditional young female consumers, once the male consumer groups recognize the brand, their loyalty is even higher.

In this new era, Cabbeen takes "Wuhan / Hunan / Guangzhou / Fujian / Sichuan" as the source of inspiration, and makes Chinese young people personified and modeled by animal images. It combines the game playing state of animals and creates a limited series of theme cities with strong visual impact on the "social animal welfare bureau". Five

Brand designers explore traditional and historical roots, integrate local culture into modern youth cultural life, and demonstrate the unique charm of City limited series by innovative means, both traditional and full of youth and vitality.

Through positive expression of the language of clothing, Cabbeen encourages the Chinese young people to promote positive attitude. With the recovery of the post epidemic situation, Cabbeen has also achieved a series of brilliant results, reaching the annual target online and offline.

In May, 511 hours of brand live broadcast, completed the community marketing and offline linkage innovation; CABBEEN City Series Limited series on the new one will sell goods, the topic drainage reaches 10W+; 55 Shopping Festival, sales growth exceed target completion; 520, the background group sales breakthrough 11000+!

In terms of brand positioning and concept, Cabbeen, as a Chinese designer brand, has been crossing the border with artists in different fields in recent years, integrating Chinese elements such as traditional palace and other products into the product, opening up a variety of cross border flash shops online to convey more consumers' brand vision of "Cabbeen with Chinese culture and world fashion brand".

Standing on the young battleground, Cabbeen always takes the first step in personalized fashion positioning, insists on original design, and constantly enriches the brand matrix. Now it has Cabbeen CABBEEN, Cabbeen Urban CABBEEN City, 2AM and children's wear brand Love Cabbeen. From the fashion, lifestyle, store image and scene experience and other dimensions to show the innovative way of life.