Is Semir'S "Cross-Border" Selling Vegetable "Epidemic" Backward? Is It An Opportunity Or A Challenge?

Following Sinopec's cross-border sale of vegetables, Semir, who sells clothes, also came to "dream food basket". According to recent news, the first store of Semir's Sanger house will be opened in July at Wenzhou water heart Huichang, and it is expected to open at least 10 in Wenzhou in a year.

Statistics show that the Sen Xin house is mainly composed of new smart food market and convenience store, which covers many kinds of products, such as rice flour and oil, chilled aquatic products, fruits and vegetables, non-staple food dry goods, etc.

Semir also said that it has reached a strategic cooperation agreement with the fast food donkey, the American cuisine and many agricultural products production bases, and will directly scale from the source, control the fresh products and reduce the cost of the purchase.

In addition, the Sen house is also equipped with a professional cold chain distribution team, which aims to shorten the logistics radius of fresh agricultural products and reduce wastage. In the home business, the Sen house will open online ordering procedures, high-efficiency distribution, offline self service and so on, covering 2 kilometers of life circle, and distributing it to home within 30 minutes.

According to the media, as early as last September, there was news that Semir agriculture was planning the new community business project service - sen live house, and will expand the three stores including the Sanger home life complex, the Morita market center and the Morita Tomomi community fresh store. The first community residential complex, "Sanger home", will be unveiled in early 2020.

At that time, Zhao Xiaobo, vice president of Semir group and general manager of Semir Modern Agriculture Development Co., said that the fresh market is a trillion market, and fresh retail is experiencing the upgrading of consumption and business mode.

On the other hand, commercial shopping centres have serious overcapacity, homogenization and low business level. The development of community commerce, which integrates community business into daily life and upgrading traditional farmers' market, is a breakthrough in the development of industry. It is worth noting that fresh electric business is never a good bone to bite. It is still unknown whether Semir will enter the field at this stage.

Earlier, the outbreak of the outbreak created a new development opportunity for the fresh electronic business platform. Relevant data show that the first quarter of the fresh food business in the first quarter of 2020 increased by 65.7% compared with the same period, the number of active daily average, the number of days per person per day, the length of time per capita daily use and other dimensional data have increased to varying degrees. In the first quarter of 2020, the daily active number of fresh electric business was 6 million 581 thousand, an increase of 104.8% over the same period last year.

But with the gradual improvement of China's epidemic situation, people return to normal work and life. The scene of "online shopping" just needs to be ripened by the epidemic, and the scene is gradually weakening. It is no longer the only choice for consumers. The fresh electricity supplier seems to stand again in the face of the fate of the turntable.

At present, the user churn has begun to show. How to deal with the "post epidemic" user churn is a big challenge for the industry. In addition, during the epidemic period, many fresh electronic business platforms also had problems such as shortages, defective products, rising prices, insufficient capacity and so on, and supply chain capability remained the key.

However, compared to the worrisome user retention, the greater harvest of fresh platforms after the carnival seems to be that many players regain the attention of capital.

By the end of May, according to relevant media reports, every day, excellent fresh has completed a new round of financing, before the valuation of more than 3 billion U. S. dollars, recently, community fresh electricity providers "same life" announced the completion of the $200 million C round of financing.

This shows from the side that the market holds a good attitude towards the fresh electricity supplier industry. It also means that the competition of fresh electricity providers is still fierce and fierce. It is not easy for Semir to have a share. After all, from the past experience and the situation of the existing companies, the trap of fresh electricity business is far more than opportunities.

This article is reproduced from: Http://www.dsb.cn/121575.html