Fashion Brand Dior Is Transferred To Tmall'S First Tmall Flagship Store.

Dior (Dior) is a famous French fashion consumer brand. The Christian Dior Co was founded by French fashion designer Christine Dio (Christian Dior, January 21, 1905 - October 24th, October 24th) and is headquartered in Paris.

Mainly engaged in women's wear, men's wear, jewelry, perfume, cosmetics, children's clothing and other high-end consumer goods. In July 2019, it released 2019 Fortune 500 in the world: 187 place. In October 2019, Interbrand released the world's top 100 brands list, ranking 82.

Affected by the epidemic, luxury brands are paying more attention to the Chinese market. Luxury goods are moving online. Prada, Burberry and other brands have not only opened Tmall flagship store, but also have all kinds of products. After just launching a brand new Bobby handbag series, Dior has new moves.

Recently, the low-key forecast of Dior Tmall flagship store opened. Dior not only entered Tmall's flagship store, but also entered B station to cater for young users. Dior has also become the first high-end luxury brand to enter B station. The first video released is the 2020 early autumn clothing series advertising blockbuster.

Dior's star products, MissDior perfume series, and strong blue gold lipstick are listed in the first screen promotion of the store. At the same time, Dior also stressed that it is "official only Tmall flagship store" and "one hundred percent official quality guarantee". In the absence of any publicity, the store has attracted nearly 14000 fans.

As early as 2018, Dior was the first to be stationed in the quiver. A wave of drainage operation has been a hot spot in the field of luxury goods. Recently it has become the first luxury brand to enter B station. The strategy of focusing on the younger generation of Chinese consumers is very obvious. Affected by the global epidemic, revenue has been battered. Luxury brands who once stood high have opened their own road of self rescue.

In the context of slower growth in the luxury sector, Dior's performance is not weak. Dior's latest earnings report is the annual sales volume of 5 billion 520 million euros in 2018. It has become the sixth brand in the luxury goods industry with annual sales of over 5 billion euros, and is in line with Louis Vuitton, CHANEL, Gucci, Cartier and Hermes.

In China, Dior has been leading the digital trend of luxury brands, and has tried to cultivate brand's sharp judgement in digital marketing. In the field of digital marketing in China, Dior has grasped the latest market trend rapidly, and has also been trying to create a balance between digital experience and offline experience. For example, when the Dior Tanabata limited handbag was released, the brand also set up limited time boutique shops to achieve online and offline interaction.

Fashion is not just about clothing itself, but more importantly, it is a unique experience. Although the digital age has dispelled some traditional luxury experience, it also provides opportunities for creating new experiences. Brand needs to create a good participatory and interactive experience, so that users can create stronger brand trust and connection in immersive experience.