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7500 Orders For Daily Orders Exceed 400 Thousand, And Siliah "Net Booth" Breaks Through The New Marketing Adversity.

2020/6/18 11:47:00 4

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At 23 hours in June 15th, Silvia group In the logistics warehouse which is temporarily rebuilt in the conference room of the science and technology center, the staff of the Liya new material company, the largest viscose filament supplier in the world, is checking the goods and customer information nervously. By the time of 23, more than 7500 sales orders had been sent out from here, with a daily sales value of more than 400 thousand yuan.

Since 2020, the development of the global textile industry has been seriously hampered by the epidemic situation, and the traditional marketing mode has not met the current market demand. Silyya group is actively carrying out technological innovation, business innovation and marketing innovation. It seeks to accelerate the transformation and upgrading of industrial structure and enhance the competitive mode of sales, and constantly stimulate the potential and vitality of enterprise development.

The new material company of silia group's Liya new material company is actively adapting to the situation. According to the current economic boom of the "land (Network) booth", with the help of the concept of "Internet +", it promotes the implementation of the terminal consumer goods business marketing mode, and opens Liya E Museum online to create a "network booth" economy. Since its launch in June 10th, "network stall" has accumulated a large number of fans in just a few days, and has realized the fast sale of the raw materials and terminal products of the main industry, which embodies the great potential of the new marketing mode, and provides a vivid practice for the sales of the main products of the group under the current situation.

It is a new and strong bio based fiber developed by more than 30 independent innovation technologies. Since its appearance in 2014, its high quality and differentiated products have been highly affirmed by downstream customers and have been favored by the market. As an important raw material for silvery group's new marketing mode terminal products, it is based on its solid market foundation, excellent industry reputation, abundant product types and abundant production experience, and has good market prospects.

In the "net booth", the hot home products based on the production of elegant fiber include several products that are bought and sold for the summer cool quilt. According to the sales staff of Liya new material company, the silk fibers developed by silia are characterized by high strength, high flexibility and silk like velvet. This section is cool with 68% of the JSR fiber, and the customers feel quite good at home use. According to the sales data of "net stall", some customers have bought the product again after placing the order. Relying on many years of industry leading position and technology precipitation, silliya has been supported by a number of important new technologies. Xia Liang, which is based on the production of raw materials, is also being cleaned up by consumers.

In addition to the cold quilt, the products that consumers are concerned about in the "net stalls" products also includes different styles of protective masks produced by Liya new material, as well as many popular household products such as "Star" products and alcohol disinfectant wipes.

according to silk Huang Dan, head of New Zealand materials marketing department Introduction, as the "network stall" just 6 days online, in terms of product richness and so on, there is still room for improvement. Next, the "net stall" will continue to produce more products such as new underwear, underwear, antibacterial socks, washcloth and so on. All the raw materials of the products come from the high quality production of silliya to better satisfy consumers. At the same time, the company will listen to consumers' opinions with an open mind and constantly improve logistics and after-sale services, so as to provide consumers with better consumption scenarios and consumption experience.

The new marketing mode of silliya group is another pioneering undertaking in the development of the "one base" main industry. The new marketing mode with "net booth" economy as the form of expression is the important decision of siliya product marketing in the face of adversity. It aims to continuously promote the development of smile curve to the back end, sell sales of raw materials at the front end with the sale of terminal products, further enhance the competitiveness and added value of products, and make the silk brand become a new Internet red in the Internet age.