Shi Fan Li, First Of All, Is Going To Be A Live Selling Room.

Recently, Wei Ya live dress Festival opened on time, the debut of the Chinese women's clothing brand SEIFINI, Disney's "Sleeping Beauty" series T-shirt is a fire circle. It is understood that when the evening view 28 million 289 thousand, this joint T sales breakthrough 110 thousand sold out ahead of schedule, become the day sales explosion.

For the first time, the main anchor of the test was cooperation. For this first show, from the direct contact with the broadcast of Wei Ya to finalize the implementation, Shi Fan Li carefully prepared for more than a month, finally chose to release the "big move" in June 14th, played a very crucial role in the 618 years of brand marketing, and also made a good exposure and drainage for the brand.

The brand has been concerned about the cooperation opportunities of head anchors this year, said Shi Fan Li. The brand enhances product strength through many aspects such as IP cross boundary cooperation, star money creation, technology fabric application and so on. It creates a topic product and lays a good foundation for the brand to enter the direct seeding room.

As a matter of fact, before the live broadcast, Zheng Shuang, the artist, had appeared in the live room of Victoria, wearing a sleeping beauty T-shirt. At that time, the product attracted widespread attention. Since then, in order to welcome Shi Fan Li's debut, whether it is broadcast announcement or live broadcast, Wei Ya himself is wearing the brand strength to carry goods.

In early 2020, when the outbreak of the new crown pneumonia was raging, physical retailing suffered a huge impact, the business was suspended and the industry was howling. During the cold winter, the international fashion giants also ran gloomy and even collapsed.

Data show that H&M sales fell by 50% in the second quarter of May as of the end of May; GAP's first quarter revenue as of May 2nd dropped by 43.1% compared to the same period last year, with a net loss of more than 900 million US dollars; the ZARA parent company lost 3 billion 200 million in the first quarter and will close its 1000 to 1200 stores; the secret British branch of the bank has applied for bankruptcy.

Although the epidemic has hit the fashion industry as a whole, some people have been beaten down and others have gone against the trend. During the epidemic period, Shi Fan Li accelerated innovation online sales mode, the more than 600 stores nationwide shopping guide, through the micro mall, WeChat group, live broadcast and other forms to provide customers with multiple services.

The stores that had been affected by the epidemic are now fully recovered, with an increase of 11% in May, up 14% year-on-year, reaching a steady growth rate for three consecutive years.

The line has entered the rising channel, and the offline business has also started to speed up the layout. Shi Fan Li said that the brand predicted 180 new stores this year. Under the threat of the epidemic, Shi Fan Li can quickly restore growth and attack fiercely, becoming the most powerful retail business sample.

SEIFINI was born in 2011 as a brand of Eve's sister eifini. SEIFINI is dedicated to the creation of OL for young career, and is also part of life in this era.

In order to meet the dress requirements of different occasions, SEIFINI Shi Fan Li emphasized that the new fashion dress scheme for every new woman who entered the workplace should be able to meet the normal dress and dress at work and have a comfortable life.

In recent years, the brand voice and influence of Shi Fan Li have been continuously improved, which has established a high degree of concern among young consumers and early entry workers. In 2019, the brand official declared young actor Li Qin as the new spokesperson, the same as Li Qin's devotion to the performing arts career and the same attitude towards life. It is the brand idea of SEIFINI Enjoy work Enjoy life, and the constant pursuit of comfortable and elegant dress for the new women in the workplace.

In terms of cross-border IP, artistes carrying goods and film and television drama implantation, SEIFINI Shi Fan Li is also a long sleeve dance, and reached a peak in the first half of 2019.

Since May of this year, many first-line stars including Xiao Zhan, Wang Junkai, Bi Wenjun, Tang Yan, Yang Zi, Xi Mengyao, Li Landi, Li Landi, Leo, and so on have CO produced the poetry series of Li Po co Meng. In July of the same year, the brand provided support for Shen Yue, the heroine of the campus fashion hit drama meteor garden.

In 2020, Shi Fa Li continued to expand the marketing drama. The brand spring and summer new product joined hands with spokesperson Li Qin, who filmed "summer Fantasia" theme blockbuster, opened the qinxia journey. At the same time, various programs such as "sister in the wind and waves", "creative camp 2020" and "youth have you 2" appeared in the variety show.

In May, Shi Fan Li crossed the IP and joint list of partners to usher in another blockbuster Partner. The brand is deeply co operated with Pixar Pixar. It combines the high reputation and high box office classic "monster University", using the classic characters and elements of the movie to wake up the memories and feelings of Pixar from the Z generation. Jointly named by the brand spokesperson Li Qin, brand star friend Amber Kuo, Ren Min, Ding Yuxi, Guan Hong, Zhang Xincheng and many other stars love.

It is worth mentioning that by virtue of innovation and strong vitality, as well as the high performance growth in recent years, in the recent closing ceremony of the 2020 China retail year, SEIFINI Shi Fan Li won the 2020 "investment value retail brand" award.