The Second Hand Car Market Is Changing Again: The Line Is Temporarily Quiet And The Online Storm Is On The Rise Again.

"Hello, everyone. I'm Bo Zi. Let's continue to give you a car today." With this opening speech, Bo Bo, who is the anchor of the account, has officially started a day's work.

If it is not being upgraded to the "high-risk area" because it is close to the new place, in the second-hand car market in Linghai, a second-hand car business platform and a 300 thousand fans in the whole network, Bo Ge should be bringing fans and customers in Linghai second-hand car market to find cars or identify vehicles.

As the largest second-hand car trading market in China and even Asia, the second-hand car market in Linghai occupies an area of 500 mu, and more than 580 second-hand car companies are stationed. The second-hand car dealers across the country will be transported from Linghai wholesale second-hand cars to local sales. It is quite a national second-hand car distribution center and wholesale market.

The epidemic is also affecting the fate of hundreds of used car dealers and thousands of used car workers who are dependent on the second-hand car market in Linghai.

"Before the normal life trajectory is to sell cars on the platform during the day, and take some short videos from the media when they are free. Because the company's shop in Linghai is temporarily closed, the company's work has been suspended at the moment, and it has only recently begun to broadcast live voice and headlines. In June 22nd, he said in an interview with the twenty-first Century economic report reporter that in view of the need for epidemic prevention and control, many second-hand car dealers in Linghai have closed their doors.

From the video released by Bo Ge 19, it can be seen that although the second-hand car trading market is still operating normally, except for the two people of Bo Ge and his party, the whole second-hand car market in Linghai has basically failed to see the people who come to see the car.

"At present, we are still operating normally, and customers will not be affected by the car. If we can prepare health treasure and ID card, we can enter the market, but the number of people who come to see the car has been greatly reduced." In June 20th, a certified second-hand car dealer staff told reporters that if there was a demand for car purchases, you could first see if there were any intention cars on the line, then go to the store to buy them.

"The demand for transactions has declined in recent days. Next, second-hand car dealers will face the low season of the market, which is quite difficult for many second-hand car dealers. Bo Ge told reporters, "of course, there are many second-hand car dealers have changed a sales mode, choose to sell live cars on the Internet."

In fact, even without the impact of the epidemic, in the downward trend of the car market, the new car price reduction, the implementation of the six national standards and the second-hand car business rush to eat, profits continue to be diluted under the trend, since last year, many second-hand car dealers in Linghai have long started to retreat.

"Car dealer" is difficult to resist risks

As an important link in the whole lifecycle of automobiles, the circulation of second-hand cars is an important measure to revitalize the stock of cars, drive the increment of new cars, drive the development of the market and promote the consumption of new cars. Compared with the developed automobile consumption market, the domestic second-hand vehicle circulation system is still in an earlier stage. Small, scattered and chaotic retail businesses become an important part of China's used car industry.

Take Linghai as an example, retail accounts for nearly half of the volume of transactions, and the poor ability to resist risks has become the Achilles heel of these small revenue car dealers.

Even after successfully passing the impact of the second-hand car business platform in 2013, many second-hand car dealers have to bow to this year's auto market.

"If you didn't have a few cars in your hand, you would have returned home." In June 20th, a second-hand car dealer told the economic report reporters in twenty-first Century that "in the past six months, we haven't sold the car properly, and the capital turnover is too difficult."

It is understood that for the second-hand car dealers operating in Linghai, parking space and car loans and interest generated by auto finance are the biggest expenses.

Bo Ge told reporters that after the Spring Festival, under the request of epidemic prevention and control, the second-hand car market in Linghai issued three notices of postponing the opening of business until March 8th. All businesses, customers and vehicle transfer businesses entering the market need to make an appointment one day in advance. And for a long time, a booth will only allow two staff members to enter the trading hall and no more than 10 people.

Without traffic means no trading. China Automobile Circulation Association data show that in 1-5 months of this year, affected by many factors, such as epidemic situation, the total number of second-hand cars in the country has totaled 4 million 291 thousand and 800 vehicles, representing a year-on-year decline of 23.60%, with a transaction volume of 265 billion 679 million yuan, down 25.22% from the same period last year.

As the largest second-hand car trading market and used car distributing center in the country, the used car dealers who make a living in Linghai bear the brunt.

"The large exhibition hall selling luxury cars and boutiques has several million rents a year. The north market of the trading market rents a small office and supports 20 parking spaces. The annual rent is also 4.5 million, and another one is an open public area in Linghai, and each parking lot costs tens of thousands of dollars a year." Bo Ge gave the reporter an account. "Now the car dealers in the market have survived the first few months." Who knows that a wave is not flat again, now there are many large second-hand car dealers in the market say they can't hold on, even a lot of small second-hand car dealers choose to close and change careers.

And in June 11th, the Ministry of commerce circulation industry promotion center pointed out that under the impact of the impact of the epidemic and the contraction of the new consumer market, it is the most important task for the second hand vehicle industry to actively expand consumer demand and unlock the supply and demand cycle.

Used car dealers seek transformation

"The impact is positive, but the negative impact of this epidemic on second-hand car dealers will not last long, and all the effects will be temporary." On June 22nd, Luo Lei, Deputy Secretary General of China Automobile Circulation Association, said in an interview with reporters.

For this year's second-hand car market sales trend, Luo Lei expected to be flat with last year, there are still some difficulties.

"From the current data, the first five months of this year are negative growth. In the second half of the year, it will be difficult to fill the hole, but anyway, the whole second-hand car market is gradually improving."

At the same time, the consumption of second hand cars will also be stimulated in this year when the national and local governments are stepping up efforts to promote the positive measures of automobile consumption. China Automobile Circulation Association predicts that in 2020, the volume of second-hand car trade will reach 16 million, and the transaction volume is expected to exceed 10000 billion yuan.

In the phase of epidemic prevention and control, Luo Lei suggested that second-hand car dealers should make use of effective communication tools to make friends and accumulate popularity, so as to pave the way for future transactions.

"At present, under the condition that online transactions are blocked, second-hand car dealers use short video and live broadcast to do network marketing. The effect is also good, and it is a marketing communication way with high efficiency and low cost." Luo Lei pointed out.

In fact, in 2018 or even earlier, many second-hand car dealers explored the way of online marketing and accumulated a wave of traffic dividends in the early days.

"Even in a bad environment, some people make money in business, and some lose money. Even now the second-hand car market has been affected so much, there are still car dealers who can sell more than a dozen cars a day. Bo Ge told reporters, "a" Beijing car king "anchor has about 2000000 fans, is a second-hand car dealer in Linghai, every night in the underground parking lot live second-hand car transaction, facing the national fans, see online transactions later, car dealers transfer from the archives to the door-to-door service, provide one-stop services.

Of course, in Bo GE's view, not every second-hand car dealer can sell cars online. In addition to the need for second-hand car dealers to endorse online transactions for a long time, they also need to accumulate fans and traffic.

"There are hundreds of used car dealers in Linghai selling live cars like fast hand and jitter, but there are two or three of them."

The real buyer of online trading is actually a used car dealer across the country, and the most fundamental thing about online selling is that the anchors need a long time to build trust with buyers across the country, he said.

Of course, this is also a compulsory course for many second-hand car dealers in the battle line.

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