Industry Salon: Increasing Customers, Saving Orders, Going To Stock, And Transforming Digital Garment Enterprises

World service report: June 23rd, Increasing customers, saving orders, and eliminating inventory "The road of digitalization of garment enterprises in post epidemic period" was held in Humen, Dongguan. This event is hosted by Humen clothing and apparel industry association of Dongguan and Guangzhou Regent software Polytron Technologies Inc. World clothing network (Dongguan) Technology Co., Ltd. Co operation.

Sharon specially invited senior experts and advisors in the fields of industrial Internet, digital transformation, wholesale transformation, private area traffic operation to come to the scene, together with more than 100 clothing enterprises founders, executives and so on to discuss the new way of clothing enterprises in post epidemic period.

Zhu Huaze, executive vice president and Secretary General of Dongguan Humen apparel and apparel industry association, delivered the opening speech. He said that during the post epidemic period, enterprises should strengthen confidence, strengthen digitalization ability and return to commodities. These three points are:

Zhu Hua Ze

Executive vice president and Secretary General of Humen garment and apparel industry association, Dongguan

Xu Tianzuo, director of WeChat fashion industry, Tencent, from the perspective of panorama, explains how WeChat can be used as an exclusive connector for enterprises to build up online service channels from 0 to 1.

1. enterprise WeChat connects enterprises and people: shopping guide adds WeChat WeChat to customers, official certification, and transaction is reassuring; online and offline all round link digitalization helps brands to precipitate more quality customers.

2. enterprise WeChat connects members and data: open up the online shopping guide label and the original online enterprise label, and build a more accurate private domain traffic CRM.

3. enterprises WeChat connect enterprises and services: provide a variety of communication services tools, including customer circles, customer groups, quick response, group assistants, etc., to help guide sales and transformation.

4. enterprise WeChat connects the new and old shopping guide: members who support the resignation guide and inheritance, and the consumer clues retain enterprises.

Xu Tian Zhi

Tencent, WeChat fashion industry leader

Industrial Internet: new opportunities for apparel enterprises

Jiang Xudong, founder and CEO of Regent software, analyzes the OEM, foreign trade, ODM and other B2B enterprises from the perspective of commodity driven enterprises, and how to correctly recognize their abilities and resources, and rebuild their core competitiveness.

1. The core competitiveness of commodity driven enterprises lies in: small single quick reverse, extension customer saving single, high frequency procurement.

2., the direction of improving efficiency of commodity driven enterprises: improving design efficiency, developing purchasing efficiency, ordering efficiency, processing efficiency and logistics efficiency; and enterprises should find out their own efficiency depressions because of "I".

3. the industrial Internet mode of commodity driven enterprises:

Internet advertising is a dual extension of time and geography dimensions.

Touch up - enterprise WeChat, small program, public number, multi touch customers.

Conversion - Online showroom, live watching money, flat supply of goods.

Save the list of orders - accumulate the fragmented orders to form a large list, and sell the products quickly and quickly.

Customer service - online service, order visible and traceable.

Merchandising - digitalization of production capacity, controllable production schedule and early warning.

? Logistics: tail straight hair, direct supply terminal, direct consumer.

Jiang Xu Dong

Regent software founder and CEO

Improving the efficiency of commodity production and marketing by connecting data enabled industries

Li Jing, director of software channel, has shared the traditional wholesale how to quickly build online sales system and achieve breakthrough. 1., the ability to expand: on the one hand, we should pay attention to new channels, such as small B, social business, net red KOL and so on. On the other hand, we should pay attention to the precipitation, operation and introduction of old customers.

2. live broadcast ability: compared to live broadcast of To C, live broadcast of To B pays more attention to privacy, invitation system and customer relationship maintenance; To B live broadcast of the iron triangle is: anchor, traffic, explosive products.

3. data capacity: conduct a systematic analysis of store operation, including customer activity, order conversion, explosion payment and employee performance.

Li Siyuan

Regent software channel director

How can the traditional wholesale break through during the post epidemic period?

Li Li, director of super shopping guide, systematically expounds how to consider the brand from the headquarters to the terminal and then to the consumers, so as to build a community operation system with private domain and temperature.

1. Headquarters: system and operation; forming the capacity of headquarters for large-scale operation terminals.

2. terminal / shopping guide: capable, willing and able to execute; enhance the ability of shopping guides to run communities.

3. consumers: can retain, identify, touch; precipitate the sustainable operation of digital consumer assets.

Li Li

Director of super shopping guide

"Community operation - new impetus to the growth of retail sales"

At last, salon invited guests to participate in the round table discussion on the digitalization of garment enterprises in post epidemic period.

Ren Weijie, founder of world clothing shoes and hats net

Xu Tianzuo, director of WeChat fashion industry, Tencent

Jiang Xudong, founder and CEO of Regent software

Lijing software channel director Li Siyuan

Super shopping guide operation director Li Li

Round table discussion on Digitalization of garment enterprises in post epidemic period

This is sponsored by Humen clothing and apparel industry association of Dongguan, and is hosted by Guangzhou Regent software Polytron Technologies Inc. World clothing network (Dongguan) Technology Co., Ltd. The joint salon is not easy for all garment enterprises in Humen to provide timely help. It will provide a bright light for the future of Humen garment enterprises, and help enterprises to transform digitally. This will enhance confidence in the development of enterprises in the post epidemic period.