Red Bean Home Big Action! Suzhou Silk Museum Released Baby Silk Bra Series

Red beans, which are popular among consumers and attracted attention from the industry, have released new products. In June 24th, a series of "red beans" soft silk bra series was successfully held at the Suzhou silk museum with the theme of "over thousand years, soft upgrade". Precious silk material With the heritage of intangible cultural heritage, the new product has brought its aura on its debut, attracting the audience's continuous appreciation.

It is understood that the red bean home and Suzhou Silk Museum's first cross-border cooperation. The baby silk bra series is made of advanced silk weaving technology, which has been applied to Chinese women for more than 5000 years. The special silk brassiere makes the red bean, which has been playing the main role of "outward appearance and soft inside", redefines the concept of "softness", and has also injected new blood and vitality into the domestic bra market.

Soft new products, witness the advent of silk bra.

At 19:00 on June 24th, under the testimony of many mainstream media and invited guests, The conference was unveiled with an immersive and immersive video. Printed on Multicolored bird In the old style gift box, Red bean home x The Silk Museum of Suzhou, the silk brassiere series, and the silk pajamas also gradually revealed "real body" and won the applause of the guests. A team of Zhang Jian, the "father of Chinese model", joined the red bean home to create a fashionable and soft show with "over thousand years, soft upgrade", which pushed the conference to a climax.

The Suzhou Silk Museum, It is the first silk specialized museum in China. Over the past 30 years, it has been committed to promoting the Chinese silk culture, promoting the creative transformation of traditional culture and inheriting non heritage skills. Its cross border cooperation with red beans also shows the operability of traditional culture and heritage culture.

In addition, red bean home is officially announced. "Looking for a soft, all over the world" plan to soften the upgrade to the end.

Soft silk, wear comfort secrets over thousand years

Suzhou Silk Museum Joint silk brassiere series, that is, red beans home baby soft bra bra silk series, the biggest feature is the selection of 6 grade a natural quality mulberry silk, inheritance and development of China's Millennium silk civilization.

Silk has been used in the field of clothing for thousands of years. Its core strength is that silk is a protein fiber. It contains more than 97% animal protein and 18 essential amino acids of human body. It has a good nutritional function on human body. Built on this precious material. Silk series bra has natural air permeability and humidity. Women are more comfortable and light, and feel more smooth and soft.

With good raw materials, the process must be matched properly to produce good products. Taking the new silk brassiere of red bean home as an example, it combines the skills of woven elastic satin and knitted filament, showing the soft touch and gloss visual experience to the greatest extent.

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Cultural crossover, red beans home soft upgrade

The listing of the Silk family represents the red bean's home grown baby soft bra, officially completing the third generation iteration upgrade. The softer new product has once again broken through the consumer's imagination of soft wearing products. Moreover, many people in the industry believe that the joint with the Suzhou silk museum shows red bean's home as the pioneer of domestic women's underwear brand, and its efforts and intentions in the inheritance of intangible cultural heritage.

The two cross-border cooperation is indeed a win-win situation. Red beans are used for thousands of years. Details Silk material has injected deep cultural core into the product again, and the Suzhou Silk Museum will be able to spread and popularize silk culture better to the public because of the famous brand of red bean in the market.

The idea of red bean home is not the first time. Previously, she has been working hard to create a soft experience. She first developed a comfortable and soft baby cotton series to create bra products with new comfortable feeling. The market of "sexy wind" has caused a "return to reality" trend. This year, the red bean home is also listed on the baby cotton bra 2020 spring and summer new products, jointly with the famous Japanese designer Kishi Murahiro, the "external shape, soft inside" product concept is most vividly displayed. This time, the appearance of the silk series once again proves that red bean's home is "soft" and dedicated to upgrading.

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The success of this new product conference has once again verified the unique product positioning of the red bean home. "Softness" goes to the end and allows red beans to stay home to enhance brand memory in the post epidemic era.

There is no doubt that the Silk family made of mulberry silk as raw material, red bean and home soft cotton bra, once released, will give women more comfort, texture and elegant dress experience, which will lead to a new wave of national fashion. And the red bean with a clear brand positioning and excellent product innovation ability will also continue to use in the changeable trend. The "soft core" and "craftsman" spirit change to upgrade the brand image of red bean home.