Global Market Demand Has Not Yet Been Restored. What Is The Impact Of The Textile Industry?

Since the outbreak and continued spread of the new crown disease, global textile production and orders have been falling down, and retail sales have collapsed, which may continue to be in a long-term downturn. In 2020 1-4, the total export volume of textiles and clothing was 70 billion 139 million US dollars, down 10.49% from the same period last year. At the present stage, the level of textile and garment export decline is basically the same as that of 2009 after the financial crisis, and the whole industry will continue to bear pressure in the future.

The sharp weakening of clothing consumption demand in the international market has directly led to the product structure of China's textile and clothing exports. Although some European countries have gradually relaxed the control policy recently, the global supply chain has shown signs of recovery, but overall, the negative impact on the industrial chain is inevitable. Since the beginning of this year, China's textile and clothing exports have shown the obvious characteristics of "spinning up and falling down", and the proportion of garment exports has dropped to below 50% for the first time in many years.

It is undeniable that the potential impact of the epidemic on textile industry is uncertain. Throughout the early days of the epidemic, most factories and factories were facing a shutdown and production shutdown. Maintaining economic stability has become the primary task of the country and the textile and garment industry. At the same time, enterprises provide basic life support for workers who lose their source of labor, and reduce the impact of the epidemic. At the beginning of the resumption of work, all walks of life increased production and construction efforts to restore economic and social order. However, there are still some major countries and regions in the world that have not been effectively controlled by the epidemic, and various barriers have been gradually increased among countries.

As the second largest economy in the world, China's foreign trade has been developing rapidly. However, under the influence of the global epidemic, foreign trade orders have been sharply reduced or even cancelled, and many foreign trade oriented enterprises are at a loss. For an enterprise, there is no profit without market, which means that it is embarrassing to face the "loss of business", so it has to choose to stop working once again, or even go bankrupt.

In the face of the global economic downturn and the predicament of the survival of enterprises, how should the major enterprises of the garment industry analyze the situation in combination with the environment and their own situations, make scientific decisions and pave the way for the survival and development of the enterprises?

First is the enterprise's own production order, and also the most important link in the survival of enterprises. Can we maintain sufficient and stable raw materials during the epidemic period? Can we ensure the smooth return of employees? Can we keep loopholes and stable quality in production? These are the most serious challenges for enterprises to survive, and the best way is to further improve their own industrial chains. As an international garment production group, Lida Feng global Holding Limited said that the whole industry chain mechanism of its own home improvement has played a very important role in the epidemic. From the raw material, processing, production and sales to the full coverage of all links, enterprises can firmly grasp the rings of the clothing trade in the face of the global economic downturn. Section, avoid excessive impact from the upstream and downstream industries. At the same time, with the accumulated strong strength and the ability to adapt to challenges in time, the enterprises adjust their strategy and deployment in time of challenge, resume production smoothly, and develop their economy steadily and orderly. When the market starts again, a complete supply chain can provide customers with the needed product services in a timely manner at the first time.

Faced with the economic downturn and the sharp decline of the market, the transformation of enterprises is an effective way to consider. Due to the impact of the big environment, many categories of goods or sales patterns are no longer popular with the public. Once there is no market, enterprises will naturally face challenges. Under such circumstances, enterprises should act according to their circumstances and give full play to their own advantages, and combine them with the market trend of the new normal under the epidemic situation to become more and more enterprises' choices. The main function of the outdoor functional clothing is to combine the advantages of equipment in its own factory with the needs of the global epidemic prevention, and add some special functions such as civil protective clothing, which not only cleverly solved the crisis of survival, but also ushered in a new opportunity and vitality.

Similar to industrial transformation, marketing transformation is also a desirable idea. With the intensification of the global epidemic and the sharp decline of the international market, the foreign trade industry has been hindered. The role of industrial transformation alone is not obvious. With the general increase of the income level of the domestic residents, the effective promotion of the national precise poverty alleviation and the obvious trend of the sinking of the consumption channels, the consumption potential of the urban and rural markets under three or four lines and below has been continuously released, and mass consumption has increased rapidly. At this time, considering foreign trade and domestic sales can be regarded as a good opportunity for development. Textile and garment enterprises can develop domestic market and expand their strength so as to get through the difficult situation smoothly.

Under the influence of global integration, the slightest change in the global economy may have an impact on enterprises. Therefore, we must strengthen our strength, be good at analyzing the economic and market situation, adjust in time, adapt to the new environment, and make preparations for all possible changes so as to survive in danger.