In The Post Epidemic Era, What Foreign Trade Enterprises Rely On To Recover The Beauty Of "Epidemic"?

This year, due to the impact of the epidemic, all walks of life have been greatly impacted. The textile industry is no exception, especially in the field of foreign trade, such as cancellation of orders, reduction of production, difficulty in collecting goods and poor logistics. All kinds of problems make most textile foreign trade enterprises feel unprecedented challenges. In particular, the recent outbreak of the epidemic has made the newly emerging foreign trade situation in a serious and complicated situation. For enterprises, it is still necessary to wait for the warm-up.

How can foreign trade enterprises cope with such a gloom? The reporter went to the foreign trade monopoly area of the four floor of the international fabric purchasing center of China Textile City. Early in the morning, reporters found that some foreign trade companies entered the busy rhythm, sorting goods, checking orders, contacting customers. A busy and orderly scene opens up.

Xin Ling Long Textile: order cut, strong practice, internal strength development

Walking into the four floor and one district of Shaoxing Xinling Long Textile Co., Ltd. (for short, Xinling long textile), the reporter saw that he was writing on the publicity board of the gate "never worry about being surpassed, because we have been innovating", which is very eye-catching. It is understood that Xin Ling long textile is a textile foreign trade enterprise integrating design, development, production and sales. The company is mainly engaged in yoga clothing, sportswear, home clothing and other functional fabrics. In view of the current market demand, we have also developed new products such as antibacterial fabrics, antibacterial headgear, ice sleeves and so on, which are well received by customers both at home and abroad.

"Our foreign trade orders have been cancelled." Zheng Zhiguang, general manager of Xin Ling long textile, is sorting cloth samples. When it comes to epidemic situation, he has some helplessness. He said that due to the epidemic, orders sent to Japan, South Korea and Taiwan were cancelled, resulting in considerable losses.

In order to get out of the difficulty, Xin Ling long textile has turned its attention to the domestic market. "Facing the challenges brought by the epidemic, we are also changing our thinking. At present, we are working hard to develop the northern market, mainly in Dalian, Qingdao, Weihai and other places. According to Zheng Zong, with the increasing demand for functional fabrics in China, the orders in the near future tend to be good. The processing orders of two factories in Guangdong and Keqiao are already full. In addition, the company also developed R & D advantages, successfully developed a mask can be used to produce antibacterial fabrics, Japanese customers have placed orders.

Speaking of products, Zheng Zong proudly said: "we are all self-developed, now there are more than 1000 functional fabric products." It is understood that Xin Ling long textile is not only a professional R & D team, there are more than 20 design team composed of domestic and foreign designers, each day nearly 50 original patterns. In addition, Zheng Zong said that the company also provides two-way product services to customers, that is, from the perspective of the market, the company develops different styles of new products for customers in different seasons. At the same time, it can provide customized services for customers according to their requirements. Zheng Zong believes that excellent product quality and high customer satisfaction can make the company break the trend in the epidemic situation.

In addition to deep ploughing domestic demand market, Xin Ling long textile also actively layout the online market. "This year, online marketing is a new growth point. So we increase our cooperation with Alibaba, online Textile City and other domestic online channels. Zheng told reporters. At the same time, Zheng Zong also said that at present, the company has just opened the store of Alibaba international station, and after the outbreak of the epidemic, it still wants to go back to the main business of foreign trade. However, considering that the online customer conversion rate is increasing this year, the company will continue to cooperate with online platforms such as online Textile City, which will continue to store energy for the company's online growth.

Can Textile: foreign trade blocked, diversified marketing force

Walking into the first floor of the four floor, Shaoxing can Textile Co., Ltd. (referred to as "energy textiles"), the first thing that comes to mind is that the fabric with different colors and diverse patterns is neatly placed on the display rack, and a summer fashion is coming. According to our understanding, our company is a modern business enterprise integrating product R & D, design and sales. The company is mainly engaged in high-end fabrics such as acetic acid, silk, silk linen, high staple cotton and Egyptian long staple cotton. The company is committed to creating cost-effective products with advanced sense, good handle and bright colors. Over the years, with good service, we have won the good reputation of our customers.

"This year's epidemic has disrupted our pace." Zhao Jianye, general manager of textile machinery, said in an interview that the company is concentrating on domestic sales and shrinking foreign trade in order to reduce the impact of the epidemic. Although the company did not encounter any delay or cancellation of orders during the epidemic, the partners encountered difficulties, which made their business situation undeveloped as expected.

However, Zhao said that in this special case this year, the acceleration of domestic sales is the best way to break through. "Our customers are mainly concentrated in Beijing, Shanghai, Guangzhou and other places. At present, acetic acid and silk products are best sellers." According to Zhao, the company's main lightweight fabric is just in line with the needs of the season, so the company is making every effort to seize this "rare season".

Chatting, Zhao's phone rang, and once the customer came to the reminder in advance, he immediately arranged for the salesman to go to the warehouse to deliver the goods. "This year, although most foreign trade enterprises turn over domestic trade, we are not afraid of competition." According to Zhao, the core of the company lies in innovative research and development. Apart from its own design team, the company also maintains close cooperation with many domestic design institutes and overseas pop institutions. The so-called "fragrance is not afraid of alley", and the products built by intentions can create brand strength.

Moreover, in order to enhance its competitive edge, we can also make many kinds of special fabrics into a sample garment for customers to choose fabrics. Zhao said that customers are very supportive of such a move, and some customers even go directly to our version. He believes that since the recognition of the market has been achieved, then the next step will be to cooperate with professional fashion designers so as to enlarge the advantage of selling cloth and expand the market.

Reporters also learned that the textile industry is trying to combine online and offline marketing. Not long ago, Zhao took part in the special exhibition of the 2020 "Silk Road Keqiao", which was hosted by the global textile network and the online Textile City. In the live broadcast, Zhao general introduced in detail the yarn dyed yarn dyed fabric series, and displayed it in combination with sample clothing and color card to attract many customers. Zhao told reporters: "online sales are ushering in a new upsurge. In the future, we will actively plan the online market."

Although the epidemic has brought the foreign trade enterprises to a "darkest moment", they did not shrink back, but welcomed the challenges in a bold manner. Especially in the post epidemic era, these foreign trade enterprises have reversed the situation by innovation and struggle and made the development situation in an invincible position. I believe that in the near future, we can see that they are speeding up on the main track of foreign trade.

(chart, text / Zhang Yan)