The Grass Root Street Player Drives Taobao One Year To Sell Tens Of Millions Of Sales.

The evening of June 11, 2017. Zhengzhou trials, 5 points competition, one-on-one pick, the only remaining place to qualify. The opponent is Xinzheng's backguard. Zheng Huijie was 2-4 behind. He even scored two points.

His idol, known as the "king of stir frying", is known as Zhao Qiang on the sidelines. If we win this single challenge, Zheng Huijie will be able to fight alongside his idol. The whole audience stood up.

He catches the ball, carries two times under the hip, takes off in situ, the opponent has not responded. The ball went in. Zheng Huijie, with pride in his face, put the promotion clothes on his body. At this point, everyone was calling his name. He knows his name will be the first time with the elders of Chinese street circles, Wu You, Zhao Qiang, Yan Shuai, Cao Fang, Zhang Yi... Write it together.

　　 Grassroots dream

Zhang Yi grew up in a military compound in Beijing. When he first touched the street ball in high school, Nike produced an advertising film called "street dance wind thunder". Many stars, including some Street players, did some unimaginable movements in the absence of any game, including a lot of body movements, and even did not need to throw the ball into the basket. "I am very surprised how basketball is. You can still fight like this.

Like many street enthusiasts, Wu You is also an icon of Zhang Yi. The boy who was thin and dark and always liked to leave a dirty braid was also born in the army compound, and he got in touch with the street ball earlier than Zhang. As early as in 2003, Wu You, who was only 18 years old, set up a street team with his brothers, called CL Smooth Crew, which set off a small climax in the Beijing Street circle.

Many sports brands look for them to do activities, except for horse and horse fees, as well as appearance fees, and even get the best brand equipment, "also a small star."

However, by 2007, when Zhang Yi first knew Wu you, the Chinese street ball was entering the trough, and the street teams in various places were disbanded one after another. The commercial brand gradually shifted from street ball to skateboard and hip-hop. "This circle seems to be suddenly quiet. "

That summer, Zhang Yi's youth and Wu You had a ball in the navy yard, and put together a piece of art. When Zhang Yi moved to Haidian in the west of Beijing, he found Wu You lived with himself. I used to watch Wu You play in the video, and I really got in hand with him for the first time. "I played well."

Wu You, who was the first Chinese street player, was in a difficult position. He planned to play basketball training camp to teach children to play basketball. Zhang Yi learned art in Northern Airlines, and later in the liberation army newspaper, he also made design, which was just a little help.

They made their own designs, printed leaflets, and trained fields to find cheap outfield. They were also thrown out when they posted leaflets in nearby communities.

This is Zhang Yi's first collaboration with Wu You. "I think he is a very proud person on the pitch. Actually he is very nice, but I can see that he is not a very easy person to open his heart. If you are not trustworthy, he will have a judgement."

After the training camp was finished, several people thought it was hard. They thought that if they were all tired, could they do something bigger? There is a New York Rock Park in the heart of people playing street ball. On the narrow side of the stadium, full of screaming fans, the DJ is resounded through the sky. A group of Street players are fighting, passing, layup, and scoring with very fancy movements.

Where is Rock Park in China?

　　 Dongdan legend

That year, Lining Shenzhen new victory club had the opportunity to go to the United States for training. Going to the United States is the dream of all street enthusiasts. It is the birthplace of street tennis. They learn videos of street sports, almost all of them from the United States. But Wu You did not enter the list. He started from grass roots street and played professional games. It is almost impossible. These are two completely different circles. But he paid for himself and went to the United States with his team. "He holds a mindset, that is, I still have a chance to play professionally."

One night before leaving the United States, Zhang Yi rides a bicycle and goes to Wu You to find a hard disk. The two people chatted for a long time. Wu You wanted Zhang Yi to make a video for the CL team. At that time, Wu You had put all his savings into the American training camp. "He said," I have a pair of shoes to send you as a thank you. "

Those AJ15, Zhang Yi still remained, and Zhang Yi gave Wu You a video named "pursuing dreams".

But the art of staying in China is much more. At that time, the street teams in China were very loose. They were all brothers. They enjoyed each other. When they had a match, they played together. Wu You went to pursue his career dream, and other grass roots who remained on the streets. What should we do?

So there was the idea of a formal competition.

China Agricultural University, June 21, 2008. Thousands of street enthusiasts gathered from all over the country when the bus slowly stopped at the stadium. Wu You and Zhao Qiang came down from the bus one by one. Some people screamed, some cheered, some climbed on the parallel bars, trees, and on the sidelines of the railway network, shouting tore heart crack lung. Street basketball in China has been underground for the first time.

"Now it's not necessary to think about it. The bus that we rent is a total of three or four kilometers. When we did not sponsor, we saved our money, but it was the feeling of that team coming down. It may be quite absurd in retrospect now. "Zhang Yi recalls that we started off with imitation, but everything was the first time. From that year, there was more sense of ritual in Chinese street tennis."

There was a sudden lack of electricity that afternoon. Even Wu You's mother ran over to help with the debugging. Many people said that they could not fight in the daytime, and what could not be played. "It must be night race, lighting stadium, and all the lights gathered in the stadium, that's the feeling of NBA." Because they had no money, they could only make a poster and could not print the number on the Jersey. One of the players, Wukong, painted the number directly on the clothes, sweating, and the number was gone. They didn't even get a promotion card. If anyone got promoted, he would write directly on his shoulder with Mark's pen. That day, it happened that I had met the English Band 46 examination, and the whole school was complains madly. People who don't play basketball at all, are scolding all over the side.

But when Wu You came to a wedge from the side of 45 degrees, "everything was perfect." Wu You is only 1 meters tall and 74. He never held a standard height basket before. "I think he changed a lot when he jumped that time."

The following year, they moved from Haidian to Dongdan basketball court. Although there was not much publicity in advance, the news spread quickly among the fans through the street forum. Wu You felt a little nervous that day. The number of people on the day surpassed his expectations, and the match could be stopped at any time because of too many people.

The US street star Hot Sause (special hot sauce) took a videotape specially to fight Wu You. In the future, the street basketball tournament called "back to Dongdan" is regarded as the symbol of "Chinese street basketball revival". The Dongdan basketball court has changed from a nameless community stadium to a basketball scene similar to the Rock Park in the United States, thus becoming the holy land of Chinese street tennis.

From no competition, to create a competition for himself, from every summer in Dongdan, Beijing for 10 consecutive weeks of competition, to carry a drawbar stereo, to do the national tour, until 2013, organized the first Chinese street tennis championship, until the team's disbanded, China's street ball, from the initial imitation of the American video, started gradually based on the land, and wild. A man of considerable growth.

Street ball, a popular sport in the eyes of the public, can only turn the ball on the tip of the finger and the dribbling of the ball. It has affected more people from Dongdan.

　　 Everywhere is the streets.

When Ding, the 13 year old junior high school student, raised his basketball for the first time, his parents went to pasture on the mountain every day to graze their cows. The milk and butter produced by the eight cows earned six hundred yuan a month. The poor family, who lives deep in the mountains of Yunnan, does not seem to belong to street tennis.

Ding duo has an elder sister who is three years older than herself. She plays basketball well. When Ding duo won the championship in the county junior high school on the third day of the third year, some units in the county would invite her to play basketball and give her some living expenses during the holidays. Once the game was over, the organizers sent her a pair of red basketball shoes and went home. Ding duo wanted to see them very much, but her elder sister was not willing to give them. Ding Du ran to tell her mother that she had scolded her sister. "You have already worn these shoes for more than ten days. Now you can give them to your brother. My sister never speaks back, she refuses to cry and gives her shoes to her brother.

In the eyes of Ding duo, the elder sister is like the second "mother".

Usually parents are not at home, all the elder sisters cook for him, but also teach him a lot of things. Ding Du likes to eat his sister's fried potatoes and green vegetables soup. In fact, apart from these two, there are no other dishes at home, "but every time they can eat different tastes, they will never get tired of eating," Ding duo said.

Ding duo gradually learned the difficulties of his family. When his elder sister did not pay attention, he would sneak out, replace the person to carry cement and move stones. He would be glad to make one hundred in the morning and 7 in the morning at 9 p.m. After he finished his work, he did not go home, and he went on the field for two hours until the sun went down.

The brothers and sisters will play on the top of the golf course one by one. Once, after the ball is finished, the two men will sit and chat. The elder sister asks him what you want to do in the future. He says I must play ball games, and my elder sister tells him solemnly that I want to go to college and play basketball, and she says she will surpass everyone. This dialogue touches deeply on Ding duo, himself in the deep mountains, and what to rely on to surpass others?

Luckily, he met Zheng Huijie and Zhang Yi. Two months ago, Zhang Yi and his team, who have returned to design for many years, found Zheng Huijie's dribbling video. He imitated the action of the street ball. Zheng Huijie is one of the top basketball players in recent years.

But many years ago, because Zheng Huijie was too thin, the team did not want him. The coach did not take him. He even made half court calls with his classmates. No one wanted to play with him. He could only train himself. In 2018, because of the failure of the college entrance examination, his father insisted on letting him join the army. He did not want him to continue to practice. At that time, the Zheng Huijie family lived in a shabby bungalow. There was no wind in the four sides. There was no place to bathe. No one believed that playing street ball could change the fate of the rural child.

It was his idol that kept him going. Zhao Qiang, who fought side by side with Wu You in Beijing CL.

Until he took part in a grassroots Street trials called "going crazy". He took more than two hours of green train to Zhengzhou, in the last competition for the winning position, 5 points of the game, he was 2-4 behind, in the face of Xinzheng's first wild guard, Zheng Huijie even scored 3 points, the last minute, three points kill, stand out. At that time, it was Zhang Yi who acted as the scene to explain.

Zheng Huijie's life trajectory changed. Soaring popularity also brought him a lot of income. He bought a house in Heze and took his parents away from the ghetto that lived for generations.

Zheng Huijie went to Yunnan, and Ding Dun could not wait to pick up the path, across the dense forest, down the mountain to meet his idol. At that time, he was so excited that he could not remember what he had said. The two men played a game on the cement court near the village committee. Ding duo lost, and then they went to eat. Ding duo didn't dare to pick up the dish. "I had eaten when I went down the mountain," but he finished eating the bowl of rice in front of him.

He decided to take part in street basketball matches like an idol. If one day he can make a name, the first thing is to buy a new pair of red basketball shoes for his sister. He also likes to wear red sneakers, "because my first pair of basketball shoes is the one that my sister can't bear."

This is what street culture has in common. Once, children living in black neighborhoods in the United States had no money and were at the bottom of the whole society. They were grass roots. When the black culture at the bottom gradually appeared in the streets, they would naturally carry the brand of grass roots.

Why do street youth wear such big clothes? Because they could not afford to buy clothes before, they could only buy 3 years old clothes when they were 1 years old, and they could wear them for 6 years when they were 3 years old. So when he grew up, it became a symbol. It is not handsome or cool. Handsome and cool are not street culture, but the strength inside, the spirit of rebellion.

　　 Back to the origin

Whether in the depths of the once brilliant CL street team, Nongda, Dongdan, Heze and Yunnan, as long as we stick to our dreams, everywhere is the streets, where grassy roots grow stubbornly. Today, Wu You's name is still loud, and Zhao Qiang is still on the street. Zheng Huijie's generation of young people are also in the street.

However, over the years, street ball is still a niche sport. There has never been a solid business cooperation mode between Chinese businessmen and Chinese street tennis players. Most games will disappear in a few years.

In August 25, 2014, when Wu You announced his withdrawal from the CL, he said in micro-blog, "maybe every dynasty can not escape the natural law of history repeating itself. I can not struggle to fight, and can only silently accept...... I decided to leave CL... Don't forget where we came from. Let us not forget how we met. "

How should these former street leaders continue to push the Chinese street ball further? They seem to have left time.

Maybe we can find some clues from the transformation of Zhang Yi's role. Since the dissolution of the CL team, he has returned to his own design career, but he has never been far away from the street corner. Taobao shop, established as a main body, is still surrounded by street costumes, and its shoes are more popular. Last year, he and the EQUALIZER team formed the grass factory fights legend street ball League as a behind the scenes organizer to participate in the street sports.

The elders of the street sport said that the League of Street players carrying Chinese street culture needs to have the ability of self hematopoiesis. This time, he is trying a better plan for the future grass roots, so that those young people like Zheng Huijie and Ding do want to change their fate through the street ball. They have a luminous stage, so that Wu You, who carries the banner of street culture, can really let go of their hands and feet.

He still remembered the night of 2008, when Wu You, naked, jumped up and buckled the basketball into the basket, and fell to the ground. He lay there on his back, and the cheering of the whole audience did not stop for a long time.