From A Leaf To A Silk, Jiangsu Huajia Steps Out Of A New Model Of Sustainable Poverty Alleviation And Agriculture Support

Column language:

Building a moderately prosperous society in an all-round way by 2020 is a solemn commitment of the Communist Party of China to the people. Under the leadership of the party, the people of all ethnic groups in the country have made continuous efforts to win the battle against poverty and have made historic achievements. China's textile industry is a "mother industry", which not only creates a large number of jobs, but also directly benefits "agriculture, rural areas and farmers", and has made great achievements in the fight against poverty.

At present, the industry has accumulated a number of enterprises with international vision, fulfilling their responsibilities, serving the society and benefiting the people, which have made contributions to the accumulation of social wealth, the creation of jobs, the promotion of economic and social development and the enhancement of comprehensive national strength. It has also forged a team of industry and school technical experts who can bear hardships and win battles, and has solved the problem of improving the skills of the poor after employment.

For this reason, textile and clothing Weekly has set up a special column on the theme of "towards our well-off life", focusing on the major theme of "decisive victory in an all-round well-off society and poverty alleviation", focusing on the industry's assistance in poverty alleviation, economic development, people's livelihood and ecological environment, etc., and tells stories of well-off society and textile.

From a leaf to a leaf

Jiangsu Huajia goes out

New model of sustainable poverty alleviation and agriculture support

From a mulberry leaf, a cocoon, a silk to an exquisite ready-made garment, Huajia group shows Chinese style and oriental charm in a thread. In the continuous exploration and improvement, Huajia has established a new model of sustainable poverty alleviation and agriculture support, showing the ingenuity inheritance and responsibility of Chinese textile enterprises.

At the 2020 Shengze Fashion Week held a few days ago, a silk story release show was held to demonstrate the beauty of fashion and self-confidence of Chinese women with the silky and elegant silk.

From a mulberry leaf, a cocoon, a silk to a beautiful ready-made clothing, the magnificent transformation, the legendary story among them, will start from the 1970s

01

Make love with cocoon

In the 1970s, Wang Chunhua, a young rural girl, came to the newly established Tanqiu silk reeling factory (the predecessor of Huajia group) and became one of the first 24 production workers in the factory. After entering the factory, she learned to draw cocoons into silk, and formed lifelong love relationship with each cocoon.

Today, Huajia has grown into a group enterprise integrating mulberry planting, breeding, silkworm rearing, silk reeling, weaving, clothing and cultural, creative and tourism, and Wang Chunhua has also become the chairman of Huajia group. Looking back at the spring and Autumn period of the past 50 years, it is very touching.

There were only 12 vertical reeling machines in the initial stage of silk reeling factory. In April 1976, the number of vertical reeling machines increased to 40 and the annual output reached 40 tons. At this time, Wang Chunhua was the director of the silk reeling factory. In 1996, Huajia Group officially launched the first natural silk brand "yingchunhua" and embarked on the road of brand development. Now, Huajia group has transformed from a traditional production-oriented enterprise to a brand operator. The company has taken the route of "top-notch", "medium and high-end" and "fashion".

"Looking back on my mother's entrepreneurial experience, I know her hardships and difficulties, and I also understand that silk brought me up. I inherited my mother's feelings for silk rather than a business. " As the "second generation", Yu Jinjian, general manager of Jiangsu Huajia silk Co., Ltd., carried on the "one silk" of his mother Wang Chunhua, and founded the mulberry brand.

With the innovation of product design and diversification of elements, the market recognition has been increasing year by year. Especially in the past two years, with the rapid promotion and sales of e-commerce, the "sanluo" brand characterized by fashion, technology and culture has become a good choice for many middle and high-end white-collar women with independent personality and pursuit of fashion.

02

Establishing a new model of sustainable poverty alleviation and supporting agriculture

The silk reeling industry is better.

Wang Chunhua said: "what is the competitive advantage of our industry? It's the raw cocoon. If we don't have raw cocoons now, it's hard to say whether we can develop sustainably in the future. Because we have such a good base and receive such good cocoons, we have achieved such a good silk

In 1984, he started to purchase silkworm cocoons from Guangxi and Sichuan. In 2001, Huajia began to let the industry "go out", first from Suzhou in Jiangsu Province to Yancheng and other places to open reeling factories. Then, in 2006, Huajia went to Xiangzhou County, Laibin City, Guangxi Province to build a large-scale and modern silk reeling factory, and then set up a silkworm seed factory and a sericulture base.

From a leaf to a silk, Huajia group from Wujiang to northern Jiangsu, and then out of Jiangsu, successively came to Sichuan, Guangxi, Yunnan and other places. With large-scale and intensive cultivation, Huajia group changed the local family and decentralized planting and breeding mode, benefiting local farmers and leading the high-quality development of local industries.

The mode of "supporting agriculture by contract" and "supporting agriculture by contract" has been established. Among them, the "leaseback and contract" mode of planting and breeding integration is to let the capable families become farmers to contract mulberry fields, and it is also an innovative method to support farmers' entrepreneurship.

In 2016, Huajia carried out order farming in Qujing City, Yunnan Province, and transferred farmers' land one year later, building Huajia (Ciying) silkworm base, a modern silkworm demonstration base of the Ministry of Commerce of the people's Republic of China, which is "large-scale, intensive, mechanized and intelligent". No matter in Guangxi or Yunnan, Huajia base has become an important force for local farmers to get rid of poverty and become rich.

Wang Chunhua introduced that Qujing (Huajia) ecological silkworm breeding and breeding Co., Ltd., as the undertaking unit of the base, covers an area of 3000 mu, of which 2100 Mu has completed mulberry planting, with a total investment of 100 million yuan. At present, it has built 15000 square meters of silkworm houses, cocoon stations and other buildings, with an annual output of 320 tons of fresh cocoons, benefiting 3800 sericulture farmers and driving the development of 25000 Mu mulberry plantations.

Huajia, with innovative ideas and adopting the separation of planting and breeding, has realized the modern agricultural development mode of large-scale, collective and mechanized mulberry planting, industrialized and intelligent silkworm rearing, comprehensive utilization of silkworm resources and green circular development. Since 2017, Huajia has implemented the mode of "company + farmer + order", and has improved the net output value of mulberry garden per mu through technical training, counselors' entry into villages and households, introduction of fine silkworm eggs and improvement of silkworm containers and medicines. In 2018, the net output value of mulberry garden per mu will reach 7000-10000 yuan, with an increase of 15% per mu.

Qujing, Yunnan Province, has a mild climate, abundant rainfall and fertile soil. Qujing has become one of the most suitable areas for mulberry cultivation and sericulture in China, and is also the largest sericulture production base in Yunnan. In 2018, the mulberry planting area of Qujing reached 272400 mu, 14000 tons of fresh cocoons were purchased, and the output of raw silk was more than 500 tons. The sericulture industry has become a pillar of the local per capita income of only 44.30 yuan.

According to the relevant person in charge of Qujing City, Huajia came to Qujing and established mulberry garden and modern silkworm rearing and cocoon station base by means of "company + farmer + order", benefiting 3800 local sericulture farmers. The average income of sericulture production households reached 14200 yuan last year, which not only drove the farmers in Ciying town and surrounding areas out of poverty and became rich, but also increased the income of sericulture farmers and industrial efficiency, and played an important role in local economic development To support the industry.

As a pioneer in China's silk industry, Huajia has a bright future. Wang Chunhua said: "in the next 50 years, Huajia will still focus on" one silk ", to be refined, beautiful and strong." As a century old enterprise and a world brand, Huajia strives to be the ambassador and pioneer of Chinese silk culture on the world stage, continues to write the Silk Road, and makes new and greater contributions to the sustainable development of China's silk industry.