Thirteen Departments Issued Papers To Support Digital Economy, Live Broadcasting Industry Ushered In "Golden Age"

On July 15, the national development and Reform Commission announced that in order to support the healthy development of new business forms and new models, activate the consumer market and promote employment expansion, the national development and Reform Commission and other 13 departments jointly issued the opinions on supporting the healthy development of new business forms and new models, activating the consumption market and driving employment expansion (hereinafter referred to as the opinions).

Xu Guangrui, executive director of Guoxin future Institute of science and technology, said in an interview with Securities Daily that the printing and distribution of the opinions innovated the governance concept from the top-level design dimension, expanded the thinking and cognitive boundaries of regions, industries and models, especially the governance rules for new business forms and new models will be more prudent and inclusive, and will also achieve more dynamic growth for the market economy The long term provides the basic system guarantee. From the perspective of industry development, we should speed up the expansion of integration depth, continuously and deeply promote the digital transformation and digital empowerment of various industries, and comprehensively promote integrated digital governance and services in education, medical care, office, government affairs, R & D, production, logistics and even the construction and operation and maintenance of smart city. From the micro level, we should constantly break down the barriers of data factor circulation, create new ways of production factor supply, continuously stimulate new business forms such as "sideline innovation" and "unmanned economy", and effectively open up new space for consumption and employment.

Advantages of digital economy

The new driving force has further developed and expanded

It can be said that the in-depth promotion of "Internet +" and the continuous improvement of network infrastructure support capacity have provided effective guarantee for the development of network economy. The advantages of digital economy have been highlighted, online consumption has continued to be active, and new kinetic energy has been further developed and expanded.

According to the data released by the National Bureau of statistics on July 13, it is estimated that the network economy index in 2019 will reach 856.5, an increase of 42.0% over the previous year, and its contribution rate to the growth of the new kinetic energy index of economic development is 80.5%. Compared with other sub indexes, the network economy index has the highest growth rate and the largest contribution. From the end of 2018, the number of mobile Internet users is expected to increase by 13.43 billion, which is 12.23 billion by the end of 2018, representing an increase of 1.024 billion mobile users.

Wang Qing, chief Macro Analyst of Dongfang Jincheng, said in an interview with the Securities Daily that while the current economic operation is facing a grim situation, the digital economy has shown the characteristics of high growth against the trend, and has the potential to drive consumption and employment by a large margin.

Wang Qing said that after the outbreak of the epidemic this year, the digital economy characterized by new consumption and new business forms has become the leading force leading economic growth. On the one hand, the promulgation of the "opinions" aims at maintaining the momentum of rapid development of the digital economy during the epidemic period and improving the quality of economic development. At the same time, it is also to fully tap the potential of digital economy in stimulating consumption and expanding employment with the help of the strongest point of current economic growth. Compared with other counter cyclical adjustment measures in macro policies, the measures proposed in the opinions, such as "actively exploring new online service models, accelerating the digital transformation of industries, encouraging the development of new individual economy, and cultivating and developing new formats of sharing economy", can take into account both the long and short term, and will not leave "sequelae".

Cao Xiao, a researcher at the Shanghai Institute of international economics and finance, told the Securities Daily yesterday that the opinion has determined a new business state and new mode for the development of digital economy, stressed the driving role of accelerating the development of digital innovation in improving the quality and efficiency of the real economy, and called for major projects as the starting point to create new demands, cultivate new employment forms and promote the construction of a modern economy System, realize economic standard and high quality development. Digital economy is an important force to lead a new round of economic reform and a new growth point of economic development. At the same time, digital economy has broad application prospects in the fields of economy, science and technology, culture and life, and plays an important role in meeting the expectations of the people for a better life and promoting the development of the industry. A series of political requirements and development principles put forward in the opinions clearly define the distinct attitude of supporting the development of digital economy, and embody the policy guidance of combining "market innovation" with "inclusive and prudent new business state and new mode", which has a positive guiding role in the sustained, healthy and rapid development of digital economy.

Encourage the development of new individual economy

Live with goods occupied C position

What is worth noting is that in terms of encouraging the development of new individual economy and opening up new space for consumption and employment, the opinion points out that it supports diversified self employment and time-sharing employment such as micro business e-commerce and live network broadcasting. Encourage the development of innovation platforms based on knowledge dissemination and experience sharing. Encourage commercial banks to promote online and offline integrated credit services, and reasonably reduce the financing costs of individual businesses.

It can be said that as the digital economy continues to heat up, "live with goods" is extremely hot, occupying the C position. According to the "talent report on live broadcasting with goods in the first half of 2020" released by boss direct employment, in the first half of 2020, the demand for talents in the main positions of "direct broadcast economy" industry reached 3.6 times of that in the same period of 2019, and the number of job seekers flooding into the industry was 2.4 times that of the same period last year.

Shanxi securities research report points out that affected by the epidemic situation, in order to hedge the sales gap, department stores and shopping centers will adjust their strategic direction in the second half of the year. They will choose online live broadcast to meet the consumer demand of customers and guide the development of physical commerce to the online. During the second half of the year, the new consumption pattern is expected to remain. The epidemic indirectly catalyzed the process of digital transformation of retail enterprises. Department stores and shopping centers will pay more attention to the importance of online self owned platforms from the second half of the year.

Cao Xiao said that the "opinions" clearly encourages the active exploration of new online service models, the development of new individual economy, and the active exploration of new online service modes, and calls for accelerating the digital transformation of industries and cultivating and developing new formats of sharing economy. The direction of promoting "Internet +" and big data and platform economy to a new stage has been clarified, which not only optimizes the modern economic system with "Internet +", but also enriches employment patterns. The introduction of policies is conducive to deepening and boosting the quality change, efficiency change and dynamic change of economic development, alleviating the contradiction of unbalanced and insufficient development in economic development, meeting the multi-level and diversified structural demand of economic market, and promoting the rapid development of all links of the industrial chain.

Wang Qing believes that the flexibility of individual economy is high and the adaptability to the new environment is strong. The "opinions" put forward that we should "encourage the development of new individual economy and open up new space for consumption and employment". Secondly, it is necessary to further reduce the cost of individual business operation by deepening the reform of the online business management system, focusing on reducing the cost of individual business operation, and strengthening the next step of the reform The ability of short-term external shocks.