Chic | 2020 Dawan District Shows The World And The Future In "Number"

The atmosphere is hot offline, and you can enjoy the rich and three-dimensional online shopping. This can be said to be a vivid description of chic2020 Dawan District Exhibition. Following the successful experience of chic's first online exhibition, the online exhibition composition of chic 2020 Dawan District Exhibition has been further optimized and upgraded. With the new integration mode of online and offline "double track" linkage, the essence of the exhibition hall, business resources, hard core activities and intimate services can be enjoyed by one click. The number of visitors on the three antennas is as high as 100000. The experience is not so great!

It can be seen that chic made its debut in Dawan district for the first time, but the crowd at the exhibition site reflected the urgent desire of people in the industry to break the haze of the epidemic and seek business docking. The combination of online and offline will undoubtedly break the limitation of time and space and maximize the effectiveness of docking resources.

01

Exhibition panorama

Fashion men's wear, the most beautiful women's wear, ingenious leather feather, ODM intelligent manufacturing, fashion customization, design power, artful children's wear, fashion accessories, luggage shoes, fashion brands, global fashion, link to the future, cowboy world. The 13 major exhibition areas of chic2020 Dawan District exhibition are presented with strong resources. You can "step into" the online virtual space by logging into the "chic online exhibition" small program For each exhibitor's brand name, enterprise introduction, product category and business needs, there are detailed display. Online users can also quickly locate the enterprises or products they are interested in according to the exhibition area name, enterprise name, product category and other keywords. If you want to cooperate, you can click the function key at the bottom of the page to collect or immediately launch "online docking". Fill in the name, contact information, category, label and details of the demand on the form of statement of demand, and click "publish" to convey it to the end of the target enterprise.

In addition, the specially opened "business opportunities" section has an open demand pool. The "supply" and "demand" categories are clear at a glance. Massive information is waiting to be collected. You can directly contact the information publisher according to the telephone number and wechat left by the information publisher, or click the "answer" button at the bottom of the page to complete the instant delivery of cooperation intention online. "Youzan provides industry wide solutions for businesses who want to transform to be online, and docking resources and live delivery with goods with major online Red platforms..." "Pinduoduo sincerely invites: Men's clothing brands, retailers, factories and vendors to settle in..." Many of the published information was very popular, and they soon harvested many olive branches thrown from the line.

02

Live video highlights

In addition to the "live video" of the exhibition hall, you can also visit the "live" online video of the exhibition hall. During the exhibition, online live broadcasting continued. Under the guidance of chic TV's beautiful female anchor, she visited the selected high-quality exhibitors in each exhibition area, and talked with the person in charge to appreciate the "fashion", "creation", "trend" and "quality" of Chinese brands through the camera.

Follow the live camera to learn about some innovative technologies such as denim and silk splicing in Dachong jeans industrial cluster, savor the design sense of Jiangnan style of Quanzhou Haitian fashion dream factory and the unique xiangyunsha cheongsam, and have the honor to appreciate the fashionable styles of China's piduhaining that once sparkled on the show "Come on, cowboy, call me the burning desire!" The live video makes the video show more enjoyable. In addition to the exhibits, the live cameras are also promoted to small sharing meetings and live model shows created by exhibitors. Moreover, the cloud can not only feast your eyes, but also ask questions online according to the demand while watching the live broadcast, so as to seek more in-depth negotiation and cooperation. On the small program of "chic online exhibition", the live broadcast of pictures is carried out synchronously, and countless wonderful moments of freeze frame are updated in real time. This kind of online experience is vivid and three-dimensional!

03

Real time resource docking

Precise business docking is the strength of chic's well-known industry, and also the core function of this online exhibition. During the exhibition, all the business docking meetings were video broadcast through the "business docking" section of the "chic online exhibition" small program to realize cloud docking and cloud negotiation, so that customers who can't come to the scene do not miss business opportunities and promote online and offline all In the hot business atmosphere, offset the negative environmental energy of the impact on the current domestic demand market, and let more people share the precious business resources of chic2020 Dawan District Exhibition.

The docking meeting of domestic purchasers has gathered such e-commerce platforms as Amazon, Netease's strict selection, fastsell, zanhu and necessaries. Through live video broadcast, online buyers can not only fully grasp the conference content, but also release questions in real time, so as to participate in and interact with offline users. Moreover, on the spot of the docking meeting, in order to further discuss in-depth, many purchasers have left contact information such as QR code and e-mail, and through the live screen, you can also click get.

It's a pity that a large number of online exhibitors could not make up for this year's online exhibition. The whole online exhibition was broadcast "foreign businessmen watching the exhibition", so that the demand for overseas procurement was not limited. Domestic exhibitors conducted one-to-one precise docking and negotiation with five batches of overseas purchasers from Italy, Pakistan and other countries through live video on their booths. The expertise and product details displayed by Chinese enterprises aroused the strong interest of foreign businessmen. Some foreign businessmen immediately made inquiries and took the initiative to let Chinese enterprises Next, it is convenient to contact the camera through business cards.

04

No need to rush to share wisdom

Every chic exhibition is also the gathering time of the industry's most powerful brain to meet each other. At the chic2020 Dawan District Exhibition, China Fashion Forum · Dawan District summit gathered new cutting-edge technologies and new ideas to promote the creation of China's world-class brand, create Tomorrow ? voice to the world ? series of activities through 8 high-end salons with successful people from channels, brands, design and other fields, focusing on hot topics such as sustainability, fashion and creativity, supply chain, etc., and boosting China to build a world-class brand. Conch college, together with eight industry celebrities, presented a public welfare course on digital transformation Various forms of rich activities in the light phase line, but also all through the online exhibition live video. In addition, with the help of online, it can also avoid the tiredness and fear of choice due to the limited exhibition time, so that all wisdom can be easily shared, and the latest industry trends, business strategies and solutions can be zero missed and fully mastered.

05

High energy service sincerity

Carefully selected quality hotels and delicious food in the whole museum As a result, the online and off-line service of the exhibition and the "super service" of "high-energy" have been solved.

Moreover, in terms of service, online users feel details, details, or details. Not only are the "live", "activities", "information" and other sections clearly set up, but also a "system notice" is specially issued on the home page of the small program of "chic online exhibition", which intimately and timely prompts and previews each live broadcast activity, so that the audience does not miss any highlights.

06

New ideas, transformation, digital future

In the 28 years since its establishment, chic has made solid strides and firm confidence. Every exhibition is a new start and a presentation of heart. Among the new ideas and ideas of chic 2020 Dawan District Exhibition, the pioneer mode of online and offline integration and superposition that seamlessly fits in with the current digital context is a full test of chic's innovation ability and injects confidence and surprise into the industry that needs to be improved The strength of encirclement.

"The highly effective interaction between the exhibition and the audience is consistent with the high efficiency of the exhibition, which is consistent with the high value of the exhibition. Undoubtedly, under the influence of the "online and offline" fashion industry, chic has been introduced into the new mode of "online and offline fashion exhibition", which has become a required mode for the practitioners of the new fashion industry. In the golden autumn of September this year, chic2020 (Autumn), which is about to land in Shanghai, will also integrate the wisdom of digitalization, and further explore it to show more amazing improvements that are expected.