By The Light Of The Spokesperson Ouyang Nana? Fast Growth Of Online Sales Of Taipingniao

According to news, on July 16, Ningbo taipingniao Fashion Clothing Co., Ltd. (hereinafter referred to as "taipingniao") released the semi annual performance express of 2020.

The total net profit of taipingniao was RMB 1.563 billion, representing a year-on-year increase of RMB 1.29 billion, representing a year-on-year increase of RMB 1.29 billion. As of the end of the reporting period, the owner's equity attributable to shareholders of listed companies was about 3.305 billion yuan, a decrease of 5.95% year-on-year.

Under the epidemic situation, the online sales of taipingniao were particularly prominent. In the second quarter, the e-commerce retail sales increased by more than 30% year-on-year, making the operating revenue increase by 3.09% compared with the same period.

However, the adverse growth in the second quarter also benefited from the company's strong measures. Taipingniao said that during the epidemic period, the company rapidly promoted new retail business, which greatly increased the new retail and e-commerce retail sales, to a certain extent, made up for the losses of offline stores during the epidemic.

On the other hand, the rent relief support from the channel partners and the social security relief and other preferential support from the state also made the operating profit of taipingbird increase significantly in the first half of the year.

It is worth mentioning that the TOC mode of taipingniao effectively controls the channel inventory backlog. At present, the channel inventory pressure is relatively light, and the franchisees are willing to replenish. In addition, the lighter inventory processing pressure also allows the company to focus more on new models and TOC payment, so as to improve the marketability of products in the current season and control the discount level.

The company actively promoted the optimization and adjustment of organizational structure and business model. The original loss state of Beitian brand turned losses into profits in 1h20, and the losses of Mg, Taiping bird's nest and other incubation brands also decreased year on year.

In addition, in May this year, taipingniao announced that it had won the business of coppolella, an Italian street skateboard brand, in China to lay out the skateboard fashion brand sports market. In June, the young people will focus on the concept of Aoyang, and become the spokesperson of youth culture.

With the improvement of the epidemic situation, since July, the share price of taipingniao has shown an upward trend. On July 15, the highest intraday share price reached 16.33 yuan, the highest in nearly four months.

Taipingniao's performance is still growing in 2020, which is an unstable year. I believe that the future development of taipingniao will be more brilliant.