Market Weak Hangshao Printing And Dyeing Factory Reduces Dyeing Fee To Benefit Customers

July is the hottest month of the year. In the dyeing and finishing workshop of English printing and dyeing Co., Ltd. in Binhai New Area, Shaoxing, the indoor temperature is not as high as expected. "The current situation is even more severe than in January to March. There are fewer machines running, and the temperature in the workshop is not so high," the deputy director of English printing and dyeing production department told reporters. It is the off-season of domestic market, and the foreign market has not improved due to the epidemic situation. Therefore, the overall operating rate of dyeing plants is very low. He also heard that dyeing factories even give employees a one or two month holiday The pressure is enormous. "In order to maintain the factory and let the workers have work and food, our boss decided to reduce part of the processing fee and attract some customers." Bian said.

English printing and dyeing

It is understood that this year, affected by the epidemic situation, the impact on the entire textile industry is very big, and the business volume of each link is low due to the lack of orders. The same is true for printing and dyeing factories. The operating rate has been insufficient for a long time, and the daily warehousing volume has dropped from 1 million meters to 2.3 million meters. In such a situation of lack of orders for a long time, some dyeing factories, by lowering the price of dyeing fees, maintain the basic operation under the competition of "more monks and fewer employees", and keep customers alive and live for a long time, which is the most important thing for these dyeing enterprises this year. "The production capacity of our Keqiao printing and dyeing cluster is global, and the export processing of printing and dyeing enterprises here accounts for more than half of the total processing capacity. However, in the first half of this year, the whole European and American markets, the Middle East market and most of the African markets were basically closed. More than half of the orders disappeared, and the pressure can be imagined. Therefore, the decline of dyeing fees is inevitable. " Wang Wenjun, general manager of Shaoxing English printing and dyeing Co., Ltd., estimated and told the reporter: "the original dyeing fee of 2 yuan / M may now be only 1.3-1.4 yuan / m, which is about 30% lower than that of the same period last year.".

According to the latest data report of China printing and dyeing industry association, from January to May of 2020, the output of printing and dyeing fabrics of printing and dyeing enterprises above designated scale will be 17.612 billion meters, with a year-on-year decrease of 14.46%. The export situation of printing and dyeing products is still grim because the epidemic situation in foreign countries has not shown obvious signs of improvement. However, the situation of epidemic prevention and control in China is good. With the continuous release of domestic consumption potential, the domestic demand market shows an obvious recovery trend, and the decline rate of output from January to May is 1.40% month on month.

Hangmin Damei dyeing and finishing

Hangzhou Hangmin Damei dyeing and finishing Co., Ltd., located in Xiaoshan, Hangzhou, had a product structure layout of 80-90% foreign trade orders and a small amount of domestic sales orders before the epidemic. In the early days of the outbreak of the European and American epidemic in March, Hangmin delta dyeing and finishing adjusted its strategy in a timely manner, using the buffer stage of "brake period" of foreign trade orders to promote the whole business team to focus on domestic customers. "As China's hub, Wuhan has opened a wave of domestic market since it was unsealed on April 8. We have made timely strategic adjustments to seize this wave of market." According to general manager lu-9, the company's operating rate reached the highest level of 8% this year. Except that there was no production capacity in February, the performance in March was basically the same as last year, with a total of 92 million meters of cloth made, only 23 million meters lower than last year. Then the whole April June, the production capacity also reached 60% - 70% of the same period of last year's peak season. Lu Chongliang said that in order to expand the domestic market, Hangmin Damei's dyeing fee has also been reduced accordingly, with the specific price falling by 5% - 10%, "we will give a profit of about 0.15 yuan for the original dyeing fee price of 3 yuan / m. on the one hand, it will benefit customers, and on the other hand, the price will be different due to different requirements of domestic and foreign trade orders."

In the face of the complex international situation and fierce market competition, printing and dyeing enterprises in Hangzhou and Shaoxing have adopted some preferential policies to win over more customers, or consolidate the relationship between customers and survive the off-season. For the forecast of the printing and dyeing Market in the second half of the year, Wang Wenjun thinks that the destructive power of the new crown pneumonia on the whole economic system is unimaginable. If the international epidemic situation can be completely controlled in the second half of the year, there is still a long period of recovery to go. There are still many uncertain factors in the textile market. Lu Chongliang suggested that printing and dyeing enterprises still need to step by step in the second half of the year, change their operation ideas in time, actively expand the market, and grasp the domestic trade market, so as to ensure the stable production capacity of enterprises before seeking further development.

(text / Dajing)